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Calling is NOT a 4 letter word. Really. Count it.

Posted on 11:00 am | in Business Goals, Inspiration, Marketing, Retail Profits | 0 comments

Calling is NOT a 4 letter word. Really. Count it.

This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything…I will do anything…the store is full of fantastic items but devoid of customers and I have so many bills!” “OK. Run a list of your top 100 customers from your point of sale system to see when they were in last and what they bought....

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50 Cents NOW Or 1 In July …Maybe

Posted on 12:00 am | in Inspiration, Marketing, Retail Profits | 0 comments

Which is better? 50 Cents NOW or $1 in July…maybe 1. Tough question. After my post a couple of weeks ago about moving out the last of your sale merchandise at steep discounts, I got pushback and many questions about it. (These are actual emails and FB posts.) From Lynn: Freaking out a bit, but also sick of starring at this winter crap! I am also worried that if we do this we are going to be left with nothing! And I worry about my profit! I don’t want this to catch up with me and hurt me later. How many times can you safely take a...

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The ONE Thing You Must Do With EVERY Email You Send Out

Posted on 3:00 pm | in Customer Service, Marketing, Sales | 0 comments

The ONE Thing You Must Do With EVERY Email You Send Out

This is the ONE THING YOU MUST DO with every email you send out. You MUST send them out WEEKLY. Every week. At the same time. The best time is on Thursday mornings. You forget how much your raving fans love you and want to hear from you. Let me share an email that I just got from a client about this. Cathy, I’ve been reluctantly sending out a weekly News & Brews thinking I am annoying my customers. But doing it because you said to. Yesterday, three customers, who I haven’t seen in the shop in a while, commented on how much...

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2 Timely Terrific Marketing Ideas

Posted on 8:08 pm | in Business Goals, Inspiration, Marketing | 0 comments

2 Timely Terrific Marketing Ideas

How about some new marketing ideas? I knew you would love that! 😉 Coming up this weekend is the 51st Superbowl and that means 3 things. 1. Good food, football and friends 2. Great commercials. 3. Excellent time to do a blow out sale for your clearance items!! I always recommend taking a % off all your clearance items that matches the # of the Super Bowl it is. So this year you would take 51% off those items. The beauty is that you can do it for Sunday if you are a “football widow” – you know that there are many others like you! But if you...

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Radical Way To Treat Vendors

Posted on 10:00 am | in Uncategorized | 0 comments

Radical Way To Treat Vendors

Remember vendors are your partners. If your business grows – their business grows. Find the vendors who understand this principle. Have a deep and thorough conversation on how you can help each other double your business. Yes. Seriously. What do you each need to do so that you can multiply your business with that vendor by a factor of 2? So before you go to your next trade show:  Identify those top 15 vendors that could be your VIP vendors. Write out everything you can offer them. Be sure to use terms that outline the benefits to the vendor....

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One Number To Maximize Your Revenue – Do you know it?

Posted on 11:03 pm | in Inspiration, Marketing, Retail Profits, Sales, Trade Shows | 0 comments

One Number To Maximize Your Revenue – Do you know it?

Do you know the One Number To Maximize Your Revenue? Everyday every retailer wakes up and goes into their store with the intent of maximizing their revenue with their every action. They intend to do the best they can. But what if their best attempts aren’t focused on the right actions? What if the ladder that they are climbing to get to more revenue is leaning against the wrong wall? They will find that their best isn’t good enough. From personal experience I know that doing the best you can is a stupid plan – you have to have a strategy....

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Don’t Miss the Pieces of GOLD at your Next Trade Show

Posted on 10:00 am | in Trade Shows | 0 comments

Don’t Miss the Pieces of GOLD at your Next Trade Show

Use them to Attract your RAVING FANS! You come back from trade shows with so much NEW…new lines, new items, new ideas and new enthusiasm.  Today is your first day back at work.  You are pumped up!  As you pull up to your store you are thinking, “Just wait until my employees hear about all the great new items I found and the exciting things going on in our industry.” You open the door and… now flash forward 8, 9, 10 or even 12 hours…you are dragging yourself out of the store into your car to go back home.  You are exhausted and...

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What Is The First Thing You Should Pay in 2017?

Posted on 6:00 am | in Business Goals, Inspiration, Retail Profits | 0 comments

What Is The First Thing You Should Pay in 2017?

The start of a new year is filled with hope and promise, right? Like you, I am very visual. The new year reminds me of a bright shiny new penny or a beautiful pristine landscape covered in snow. There is one thing that you have to pay to keep your hope alive for increased profits for 2017. You have to PAY attention. The most important thing that you can do to increase your success in Q1 of 2017 is to PAY ATTENTION. You need to pay attention to your numbers, your results and your thoughts. If you pay attention to these things – you will be...

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The 3 Keys to “Clear it Out” Cash Flow Nirvana

Posted on 3:00 pm | in Business Goals, Retail Profits, Sales, Uncategorized | 0 comments

The 3 Keys to “Clear it Out” Cash Flow Nirvana

Do you know The 3 Keys to “Clear it Out” Cash Flow Nirvana? 1. There’s no crying in retail. Every once in a while, you may find that you made a mistake in your buying. Maybe you reordered just one too many times. Perhaps you ordered something in 3 colors and one was just plain ugly! You might have ordered too many. You know precisely what I am talking about don’t you? It happens. You can’t become emotionally attached – and I’ll tell you it gets more likely that you will the longer your relationship with those ugly items lasts. You remember...

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The 3 Reasons You Have “Can’t Clear it Out” Chaos

Posted on 8:00 pm | in Business Goals, Inspiration, Retail Profits | 0 comments

The 3 Reasons You Have “Can’t Clear it Out” Chaos

1. You are not the Humane Society. Anything in your store that you are sick of looking at? Why the heck hasn’t anyone bought it? It’s wonderful! The item (and others) have just been here too long. But why mark it down? The problem isn’t the item. The problem is that the right person hasn’t walked through the door. What can I do to increase foot traffic? That is the problem. Right? You are wrong. Susie made this mistake, too. She brought in a great vase – sold several at the full $40 price. One just wouldn’t move, so she moved it all...

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