Blog


Renegade Notes

Posted on 6:00 am | in Case Studies, Marketing, Sales | 0 comments

Renegade Notes

  I’ve got a student of mine whom I adore. She’s a talented, highly intelligent and capable business owner whom now no one knows about. And it’s mostly her choice. I was at dinner the other night with my mother and brother. My brother was commenting on how well my business was doing and how impressed he was with how quickly things are starting to happen. He also shared concern with all the details of my life that I share: Pictures of my apartment, photos of my dog, my wife, how I talk about all the fears I have and the...

read more

Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans

Posted on 6:00 am | in Customer Service, Inspiration, Sales | 0 comments

Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans

The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.  We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.”  Then our cabbie on the ride home gave us the same advice. The next morning found us on our way to this diner.   The colors of the décor were unusual – but interesting to be sure.  You have to love the flamingo stained glass light fixture over each booth! Things were going to a little...

read more

Feeling Unmotivated or Just Not in the Mood??

Posted on 5:00 am | in Business Goals, Inspiration, Retail Profits | 0 comments

Feeling Unmotivated or Just Not in the Mood??

Ever felt unmotivated and simply not in the mood to do anything? Yeah, it happens to me too. I had this amazing eight weeks of rocking and rolling after the holidays with all sorts of fabulous ideas and new marvelous clients – it was great!  I am always motivated and ready to take action on goals, but sometimes I hit a wall.  I feel disconnected with my inner muse!  It happens.  Our productivity sinks as we drag our feet around on taking care of things we should be getting done. This is a slippery slope.  While it is GOOD to take a mental...

read more

Omnichannel Marketing – The Best Service You Can Offer Your Customers

Posted on 10:46 pm | in Business Goals, Customer Service, Inspiration | 0 comments

Omnichannel Marketing – The Best Service You Can Offer Your Customers

We take a big deep breath… and another… and maybe a 100 more – then commit to opening our very own store. All the work is done to design it, do the build out, get fixtures, create logos and a brand, travel to trade shows, curate product, train staff, advertise and marketing….and then the doors are open. HOORAY. It is a big day. Your live has revolved around everything in those four walls. You have been on your own retail planet. Customers discover you. Relationships are formed. You keep working to get better and bring in better merchandise....

read more

Calling is NOT a 4 letter word. Really. Count it.

Posted on 11:00 am | in Business Goals, Inspiration, Marketing, Retail Profits | 0 comments

Calling is NOT a 4 letter word. Really. Count it.

This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything…I will do anything…the store is full of fantastic items but devoid of customers and I have so many bills!” “OK. Run a list of your top 100 customers from your point of sale system to see when they were in last and what they bought....

read more

50 Cents NOW Or 1 In July …Maybe

Posted on 12:00 am | in Inspiration, Marketing, Retail Profits | 0 comments

Which is better? 50 Cents NOW or $1 in July…maybe 1. Tough question. After my post a couple of weeks ago about moving out the last of your sale merchandise at steep discounts, I got pushback and many questions about it. (These are actual emails and FB posts.) From Lynn: Freaking out a bit, but also sick of starring at this winter crap! I am also worried that if we do this we are going to be left with nothing! And I worry about my profit! I don’t want this to catch up with me and hurt me later. How many times can you safely take a...

read more

The ONE Thing You Must Do With EVERY Email You Send Out

Posted on 3:00 pm | in Customer Service, Marketing, Sales | 0 comments

The ONE Thing You Must Do With EVERY Email You Send Out

This is the ONE THING YOU MUST DO with every email you send out. You MUST send them out WEEKLY. Every week. At the same time. The best time is on Thursday mornings. You forget how much your raving fans love you and want to hear from you. Let me share an email that I just got from a client about this. Cathy, I’ve been reluctantly sending out a weekly News & Brews thinking I am annoying my customers. But doing it because you said to. Yesterday, three customers, who I haven’t seen in the shop in a while, commented on how much...

read more

2 Timely Terrific Marketing Ideas

Posted on 8:08 pm | in Business Goals, Inspiration, Marketing | 0 comments

2 Timely Terrific Marketing Ideas

How about some new marketing ideas? I knew you would love that! 😉 Coming up this weekend is the 51st Superbowl and that means 3 things. 1. Good food, football and friends 2. Great commercials. 3. Excellent time to do a blow out sale for your clearance items!! I always recommend taking a % off all your clearance items that matches the # of the Super Bowl it is. So this year you would take 51% off those items. The beauty is that you can do it for Sunday if you are a “football widow” – you know that there are many others like you! But if you...

read more

Radical Way To Treat Vendors

Posted on 10:00 am | in Uncategorized | 0 comments

Radical Way To Treat Vendors

Remember vendors are your partners. If your business grows – their business grows. Find the vendors who understand this principle. Have a deep and thorough conversation on how you can help each other double your business. Yes. Seriously. What do you each need to do so that you can multiply your business with that vendor by a factor of 2? So before you go to your next trade show:  Identify those top 15 vendors that could be your VIP vendors. Write out everything you can offer them. Be sure to use terms that outline the benefits to the vendor....

read more

One Number To Maximize Your Revenue – Do you know it?

Posted on 11:03 pm | in Inspiration, Marketing, Retail Profits, Sales, Trade Shows | 0 comments

One Number To Maximize Your Revenue – Do you know it?

Do you know the One Number To Maximize Your Revenue? Everyday every retailer wakes up and goes into their store with the intent of maximizing their revenue with their every action. They intend to do the best they can. But what if their best attempts aren’t focused on the right actions? What if the ladder that they are climbing to get to more revenue is leaning against the wrong wall? They will find that their best isn’t good enough. From personal experience I know that doing the best you can is a stupid plan – you have to have a strategy....

read more