Inspiration


After having been in retail for over 30 years, there are proven tactics that work well in keeping your finances and operations going smoothly. Each one is tried and true. Most come from mistakes that I have made that I don’t want you to make. There is such value in getting an outside perspective on your own business. It’s why I will never go it alone. You can’t if you truly want to succeed. A consultant sees things you can’t see in...

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By Nicole Rehyle Cathy here, I really like Nicole’s point in #3.  What do you think?  Let us know on Facebook!!! So often, retailers are worried about getting new customers that they forget to care about their existing customers. This type of mentality can lead to a lack of customer retention – and possibly even worse, a bad reputation. The question of “why” this happens is still a mystery, though. If someone has shown you interest in...

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The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.  We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.”  Then our cabbie on the ride home gave us the same advice. The next morning found us on our way to this diner.   The colors of the décor were unusual – but interesting to be...

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Ever felt unmotivated and simply not in the mood to do anything? Yeah, it happens to me too. I had this amazing eight weeks of rocking and rolling after the holidays with all sorts of fabulous ideas and new marvelous clients – it was great!  I am always motivated and ready to take action on goals, but sometimes I hit a wall.  I feel disconnected with my inner muse!  It happens.  Our productivity sinks as we drag our feet around on...

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We take a big deep breath… and another… and maybe a 100 more – then commit to opening our very own store. All the work is done to design it, do the build out, get fixtures, create logos and a brand, travel to trade shows, curate product, train staff, advertise and marketing….and then the doors are open. HOORAY. It is a big day. Your live has revolved around everything in those four walls. You have been on your own retail planet....

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This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything…I will do anything…the store is full of fantastic items but devoid of customers and I have so many bills!” “OK. Run a list...

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