Marketing


Renegade Notes

Renegade Notes


Posted on Apr 4, 2017 | 0 comments

  I’ve got a student of mine whom I adore. She’s a talented, highly intelligent and capable business owner whom now no one knows about. And it’s mostly her choice. I was at dinner the other night with my mother and brother. My brother was commenting on how well my business was doing and how impressed he was with how quickly things are starting to happen. He also shared concern with all the details of my life that I...

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This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything…I will do anything…the store is full of fantastic items but devoid of customers and I have so many bills!” “OK. Run a list...

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Which is better? 50 Cents NOW or $1 in July…maybe 1. Tough question. After my post a couple of weeks ago about moving out the last of your sale merchandise at steep discounts, I got pushback and many questions about it. (These are actual emails and FB posts.) From Lynn: Freaking out a bit, but also sick of starring at this winter crap! I am also worried that if we do this we are going to be left with nothing! And I worry about...

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This is the ONE THING YOU MUST DO with every email you send out. You MUST send them out WEEKLY. Every week. At the same time. The best time is on Thursday mornings. You forget how much your raving fans love you and want to hear from you. Let me share an email that I just got from a client about this. Cathy, I’ve been reluctantly sending out a weekly News & Brews thinking I am annoying my customers. But doing it because you...

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How about some new marketing ideas? I knew you would love that! 😉 Coming up this weekend is the 51st Superbowl and that means 3 things. 1. Good food, football and friends 2. Great commercials. 3. Excellent time to do a blow out sale for your clearance items!! I always recommend taking a % off all your clearance items that matches the # of the Super Bowl it is. So this year you would take 51% off those items. The beauty is that you can...

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Do you know the One Number To Maximize Your Revenue? Everyday every retailer wakes up and goes into their store with the intent of maximizing their revenue with their every action. They intend to do the best they can. But what if their best attempts aren’t focused on the right actions? What if the ladder that they are climbing to get to more revenue is leaning against the wrong wall? They will find that their best isn’t good enough....

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