The Team

Get to know the team behind RETAILMavens.

Michael Lofthusmichael-lofthus-200x200, Maven Coach

Michael is RETAILMavens’ resident “nice Italian boy.” He hails from the mountains of Mammoth Lakes, California, and lives there with his wife and his dogs Chauncy and Oliver. With over thirty-five years of experience in wholesale, retail, sales, and management, he brings unrivaled experience to the table at RETAILMavens. Through working with an analyst from Management One with the Open to Buy system, as the owner of his own successful travel store in LA, he discovered a passion for the science – the details – that make or break a store. When asked the most gratifying part of his job, he replies, “It really changes peoples’ lives. If they start really doing the things we’re advising them to do, their business turns around dramatically, and they start making money. Many of them haven’t experienced it since opening their stores.” Having been on both sides of the fence, himself, he is uniquely qualified to take RETAILMavens clients into their own success.

“I met Cathy at Management One meetings, and I was impressed with her enthusiasm – it’s infectious how positive she is. She doesn’t get rattled by things.”


Juanita Margettsjuanita-margetts-headshot-200x200, Maven Coach

Juanita joins the RETAILMavens team with over 30 years of successful customer sales and sales management experience in the securities and fiber/crafting industry. Two very different fields with much in common – people, numbers and dreams! Having worked closely with shop owners, vendors and customers, she understands the dynamics. An information gatherer at heart, she loves a good TED talk and a good read. Juanita loves to help people make and save money! RETAILMavens programs and services have a proven track record. They take the guesswork out and put a plan in place! More Profit + More Sleep = Sweet Dreams! She lives in a western suburb of Chicago with her practically perfect husband (alas a Sox Fan!), her amazing daughter who makes her proud every single day, and her 12lb. dog, Kipper who was a German Shepherd in another life!

“Cathy values and understands her clients. She knows the impact her programs can have on a business! I’m so excited to be working with her!”

Katie Kohlman, Maven Coach

Katie joins the RETAILMavens team with over 30 years of experience in a variety of diverse industries and roles as a former CPA, corporate attorney, and consultant. She left a successful corporate career to be able to directly impact the lives of others. As a result of Katie’s passion for creating art, she developed a passion for coaching independent retailers for success in those fields. It was her growing passion for all independent retailers to achieve “more profit and better sleep” that ultimately led her to RETAILMavens. Katie is excited to couple her creative spirit with her business, analytical and strategic planning skills for your benefit. She loves to learn, help others, and create art. Katie resides in the beautiful City of Lakes – Minneapolis, Minnesota.

“Cathy and her programs are the gold standard – she is authentic, passionate about her clients, and her programs are driven by the proven science of retail.”

Clare Wagner, Behind-the-Scenes Maven

Clare is the Behind-The-Scenes Maven. She is a senior at the University of Illinois. She is also the daughter of Paul and Cathy. Growing up in the RETAILMavens family, she quickly took to helping her parents with the family business. She has a passion for help people succeed and loves helping them reach their dreams. When she isn’t working for her parents, she loves work with animals and has a passion for dogs!

Amber Millernew-amber2013, Maven Manager

Amber joins the team from sunny Arizona! Amber brings a strong background in technology and management. She and her virtual team of top notch support professionals keep Cathy and Paul and the rest of the team on track.

Her experience includes over 15 years of office management, executive assistance, network administration and marketing. Amber has extensive training in both computer hardware and software as well as internet marketing.

Known as the Delegation Diva, Amber is a mom of 3 kids (and several animals, including a mini horse and mini donkey) and has a passion for technology, systems and coffee!

Amber and her team also provide technical assistance and website support.

“Cathy has this amazing ability to take a look at a business and tell you exactly what you need to do and has these amazing ideas that get results. It is so much fun to watch!!”

Jennifer Kokeshjennifer-bio-image, Client Happiness Maven

Jennifer also lives in Sunny Chandler, AZ and has been there since 2004. Originally from SE South Dakota, and although she loved the wide open spaces she does not miss the weather! She reconnected with and married her childhood sweetheart 3 years ago and are now raising 6 kids together ranging in ages from 17 all the way down to 2 years old.

Family is very important to Jennifer and she LOVES being a mom, but also has a passion for computers and helping people get organized. Over 15 years ago she started out specializing in Administrative Support , Customer Service, and Project Management before finding a new love the Technical side of things.

Jennifer strives on new challenges, learning new systems, meeting goals, and has been told Organization should be her middle name.

“Cathy is one of the sweetest people I have ever met. She has a huge heart for all the indie retailers out there and I am so excited to be a part of her team! I have seen her make a few changes that has totally turned around and saved a store from closing it’s doors. She is the best at what she does!!”