I’m sure it comes as no surprise to retailers that PIVOT received an honorable mention in dictionary.com’s People’s Choice Word of the Year 2020 (the top spot was claimed by “Unprecedented”).

And boy did you pivot. You SLAYED the pivot. You earned that badge – wear it with pride! 

But pivot simply doesn’t do justice to your achievements this past year. 2020 demanded so much more of you than just a pivot. 

You faced arguably the biggest obstacle of your retail owner life, and you never lost your focus. Your mission of serving your customers in the best way possible never waivered. 

You met that obstacle head on, and you worked around it. 

You learned so much. About doing business online, about the humanness of a global pandemic. About a whole new meaning of connection. About yourself.

And you grew. 

You might still feel too tired, too weary, to really understand how much just yet. But let me be the one to tell you:

You rose to the occasion 

You built new skills

You expanded your knowledge

You changed your mindset when you needed to 

You lifted up your community…

…You grew.

I’m in awe of everything you accomplished.

And all that growth will serve you as you move into the new year.

The Retailer of the Year Award 2020 goes to…

YOU!