The Single Biggest Mistake You Can Make

I used to go to seminars about retail advertising and when they would start talking about target markets my eyes would glaze over.  “I sell kid’s clothes and gifts.  Everyone knows a kid.  Therefore, everyone is my customer,” I would think.  In one way that is true.  But obviously at some level, I knew that not EVERYONE that knew a child … Read More

One Easy Way To Get Credit Faster From A Vendor

At this time of year, you don’t want anything to get in the way of getting the inventory you need RIGHT NOW!  Whether your store or ecommerce website has been in business for five months or five years, when you ask a product vendor for payment terms, they will want to check your credit history. This practice is not only … Read More


I am not going to play games with you.  This is serious and critical. Every single one of my private clients has been told about the importance of emailing weekly – especially right now.  I will quickly address your concerns about “is that too much?” ABSOLUTELY NOT!  You only want to be communicating with people who WANT to hear from … Read More

Delegation: The Secret ALL Successful Retailers Use

Let me share a big secret with you that all successful retailers know: If you want to have an ideal business, work less and make a whole lot more, I can assure you that you CANNOT do it by yourself. You must delegate! How do I know this? Because for years, I tried! For years, I told myself that no … Read More

Big Goals….Small Steps

Last week I talked to you about setting your big sales goal through the end of the year.  I got such a great response to it – read it before you go on. Click here to read last week’s article: So you set your BIG GOAL…

The Secrets To Receiving VIP Treatment From Vendors

Do you want to get the VIP treatment from your vendors? I have great tips from insiders to get better deals and terms than you would have before! Clients are always asking me how to work best with vendors – and I have seen how some stores get better treatment than others. I wanted to find out the secrets to … Read More

What is YOURS?

I can’t stop thinking about the success of Clare’s volleyball team.  And how much of it applies to your store.  Determine what your sales goal is through the end of the year right now. Write it down.  Use a bright piece of paper and put it in a spot where you will see it. Next think about what you will … Read More

The Top 3 Things You Must Do For A Profitable Season

With the change of seasons and the starting of school, all customers’ minds turn to the thoughts of what they need next.  If they have children, they will certainly take care of them first!  Then, summer is over and people just naturally want new things for the next new season.  After getting their kids ready, your customers can belong to … Read More


@WorkDesign is a retail store for the design-savvy home-based worker.  Offering everything from paper goods, furnishings, storage and shelving – to computer bags and lighting, Julia seeks to enhance personal productivity with the most functional and aesthetic products from her store, @WorkDesign. Let me tell you, Julia Archer has fantastic taste and vision. Bringing to the table 25 years of … Read More

The 3 Things You Need To Know About Your 4th Quarter Marketing

It is HERE!  We are in the beginning of the 4th quarter and the end of the year will be here in just about 10 weeks.  The great news is that there is still enough time to pump up your sales before then.  Let’s talk about your marketing and advertising from now until them.  There are 3 things you need … Read More