We take a big deep breath… and another… and maybe a 100 more – then commit to opening our very own store. All the work is done to design it, do the build out, get fixtures, create logos and a brand, travel to trade shows, curate product, train staff, advertise and marketing….and then the doors are open. HOORAY. It is … Read More
The ONE Thing You Must Do With EVERY Email You Send Out
This is the ONE THING YOU MUST DO with every email you send out. You MUST send them out WEEKLY. Every week. At the same time. The best time is on Thursday mornings. You forget how much your raving fans love you and want to hear from you. Let me share an email that I just got from a client … Read More
Post Election Retail
Post election retail therapy could be unprecedented By Debra D. Bass St. Louis Post-Dispatch Glad the election is behind us? Wait, don’t answer that, just don’t let that lead you too far down the path of retail therapy in a quest for solace, consolation and distraction. Seem unrelated? It’s not. The National Retail Federation decided to conduct an unprecedented flash … Read More
What do trick or treaters and your sales people have in common?
What do trick or treaters and your sales people have in common? Trick or Treaters and your sales people are more similar than you think. In fact, there are 3 things that your team and trick or treaters MUST have in common. Trick or treators are VERY successful. Think about it. They are the most successful door-to-door sales people of … Read More
Thrillers, Fillers and Spillers.
Thrillers, Fillers and Spillers. Ideas To Reduce Markdowns That Deserve Your Undivided Attention – Right Now Before Your Sales Start! Gardening really isn’t my thing. How about you? Don’t get me wrong, I LOVE being surrounded by the beauty that flowers provide. You also know that I love numbers and processes. I was ecstatic to learn that there was a … Read More