Category: Marketing
AI, Mindset, and Why Busy Is Not the Same as Smart
I want to start with something Chelsea said that stopped me cold. “If you repeated this day every single day, would you be closer to your goals?” That is a mindset question. And it is the kind that does not let you off easy. Chelsea Jones has been building websites for retail brands for over...
Categories: Mindset
White Space Is Not a Luxury. It’s a Strategy with Joey Gourdji – Part 2
Open space on your calendar does not automatically make you a different leader. I want to say that again, because I learned it the hard way. You can cut meetings. You can protect a morning. You can do everything we talked about in Part One. And you can still find yourself right back where you...
Categories: Mindset
White Space Is Not a Luxury. It’s a Strategy with Joey Gourdji – Part 1
I am going to start with the numbers, because you know I love numbers. And then we’re going to introduce White Space. 38 meetings a week. Then 22. Then 11. Zero open space on my calendar. Then eight full hours of protected thinking time. Six direct reports. Then two. A salesperson on my team with...
Categories: Mindset
Celebrating Anti-Prime Day with Jessie McNaughton
July is one of those months where you can feel it in your bones before you even look at the numbers. Slow foot traffic. Quiet inbox. That creeping feeling that everyone has just disappeared for the summer. Most store owners sit with it. They wait. They hope August picks up. Jesse McNaughton decided to do...
Categories: Marketing
Disaster Recovery for Retail Store Owners: Heart on Main Street
I had a client who showed up to her store one morning, put her key in the door, and heard a drip. Just a little drip. She turned around and the entire ceiling had collapsed. The day before a big event she had been planning for months. I think about that story a lot. Because...
Categories: Inspiration
The Inventory Engine Workshop – Part 3
This is Part 3 of the Inventory Engine Workshop. And this is the one where it gets personal. Parts 1 and 2 covered what Open to Buy really is and what the numbers behind healthy inventory look like. In this final chapter, Coach Maven Dana Connell and I open the floor to the questions store...
Categories: Inventory Management
The Inventory Engine Workshop – Part 2
Your floor can look full and your bank account can still feel empty. That is not a mystery. It is a math problem. And once you see the numbers behind it, everything changes. This is Part 2 of the Inventory Engine Workshop. Coach Maven Dana Connell and I go deeper this time, into the metrics...
Categories: Inventory Management
The Inventory Engine Workshop – Part 1
I used to run my stores on gut feel. And this is Part 1 of a three-part series on exactly why that was costing me and what I did about it. And honestly? My gut was pretty good. Years of experience, thousands of buying decisions, a real sense of what my customers wanted. I trusted...
Categories: Inventory Management
Showing Up When the World Feels Hard with Lauren McKeague
Right now, things are complicated. That’s not dramatic. That’s just honest. And if you’re a store owner trying to figure out how to show up for your customers, your team, and yourself in the middle of all of it, this one is for you. I recently sat down with Lauren McKeague, founder of Pink Slip...
Categories: Inspiration
Tariff Refunds Explained: What It Actually Means for Your Store
If you’ve been online this week, you’ve probably seen something about refunds. And I’m guessing one of two things happened. Either your eyes glazed over because it sounded like a government bureaucracy you don’t have time for or you got a little excited thinking maybe a check was headed your way. Or maybe and I’m...
Categories: Inventory Management
