Did You Know About Your Secret Weapon?

These days many retailers fear that all of their efforts are in vain because Amazon is going to overtake the world. A client and I were reviewing her results for the last year – she was up 30%! So exciting, right? I’ll admit that I was feeling pretty sure of what her answer would be when I asked the question, … Read More

Take Responsibility.

Here is a joke that I just love. A flood was coming. One man of faith was offered a ride out of town, but declined saying ‘God will grant me a miracle.’ As the waters rose, he had to move to the 2nd floor of his house. People came by in a boat and encouraged him to leave with them. … Read More

Batman & Robin Will Double Your Sales

I just landed in Washington DC and saw this sign just outside of my gate. It was at a Auntie Anne’s Pretzel stand. It stopped me in my tracks. Paul laughed at me for taking a picture – and now I am mad that I didn’t include the whole sign. To the right of the words were three small bowls with … Read More

STOP ADVERTISING. RIGHT NOW.

I am not going to play games with you.  This is serious and critical. Every single one of my private clients has been told about the importance of emailing weekly – especially right now.  I will quickly address your concerns about “is that too much?” ABSOLUTELY NOT!  You only want to be communicating with people who WANT to hear from … Read More

No More Feast or Famine Marketing!

So here you are in the middle of the biggest season of the year. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? Why does this always happen?

The Secrets To Receiving VIP Treatment From Vendors

Do you want to get the VIP treatment from your vendors? I have great tips from insiders to get better deals and terms than you would have before! Clients are always asking me how to work best with vendors – and I have seen how some stores get better treatment than others. I wanted to find out the secrets to … Read More

The 3 Things You Need To Know About Your 4th Quarter Marketing

It is HERE!  We are in the beginning of the 4th quarter and the end of the year will be here in just about 10 weeks.  The great news is that there is still enough time to pump up your sales before then.  Let’s talk about your marketing and advertising from now until them.  There are 3 things you need … Read More

Loyalty Programs

Everyone uses a loyalty program. You choose a certain credit card so that you can rack up airline miles. You pull out a plastic card for the cashier to swipe at the grocery store that gives you access to certain discounts. I carry a plastic tag on my key ring for Starbucks that gives me a free drink on my … Read More