How To Move More Product Off Your Shelves And Put More Cash In Your Pocket
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You finally have a better, smarter and more successful way to run your clearance sale.
You are feeling peaceful, relaxed, in control and lately, you are sleeping so much better, because...
You have a plan, a road map and the perfect vehicle to get to your destination:
You became a store owner because you have a passion, and you have a desire to share that passion with others.
You feel like you are working so hard - and you are - and yet you are not seeing the results you keep hoping for.
Your store (and backroom) is full of inventory, and your bank account is running on empty.
But hear this: It is not your fault.
Because while you were learning about running a retail store, no one told you that there is a science to moving your inventory out strategically and profitably.
Listen, you wouldn't have made it this far if you didn't have some serious grit and determination.
As hard as you try, every season the hole gets a little deeper, and a little harder to climb out of.
But it doesn't have to continue this way.
The time to make a change is now.
There is another way.
One that is tried and tested and has been proven to work with hundreds of my private clients.
They are retailers who just like you, struggled trying to move old inventory and pay their bills. Making many of the same mistakes, which hurt them and their profit margins.
Until they made a change. By following the KILLER Clearance Sale formula, they now have the tools and the road map to breeze through each clearance season, making more profit and moving more products.
And you can too.
This is my goal for you.
I learned more in one hour about marketing from Cathy Wagner’s “Killer Clearance Sale Secrets” than I have ever learned from any other source. I have applied every “secret” she spoke about and my daily July sales have quadrupled over last year’s sales. Her strategy works so well that in the last 14 days I have gained over 40 new customers.
— Kelly Riggs, Kaleidoscope Gifts
I'm Cathy, founder of RETAILMavens. I have been exactly where you are now. I found myself with a store (and then two, and then THREE) full of inventory and the end of the season looming.
My bank account was drained and vendors were calling me for payments I didn't have. There were days I just felt like crying. I kept working harder, but my situation just didn't get any better.
Until I realized the mistakes I was making. Mistakes that were robbing me of the profit I was striving for.
So I started studying consumer psychology. I tested, then analyzed, then tweaked the results until I finally had the exact steps to run a consistently successful clearance sale. Season after season.
And the relief I felt was immense.
When I finally sold my three stores (so that I could focus full time on my true passion - Helping indie retail owners make more profit and get better sleep), I started implementing these secrets with every client I worked with.
And they have all seen the same success I enjoyed for so many years.
But I realized that helping my private clients just wasn't enough. It is such a challenging time to be a small, independent retailer right now.
Yet it is also a time ripe with incredible potential, if you know how to navigate it correctly.
It is more important than ever to fine tune your clearance sale and to not carry the heavy burden of excess inventory.
That's why I have made my KILLER Clearance Sale Secrets available to everyone.
Just ended my first semi annual clearance sale. Your seminar has helped me so much!
I have more money in my checking account than I’ve ever had and moved out a ton of old fabric.
— Sue Gallagher, The Quilting Fairy
The KILLER Clearance Sale Secrets is a self study digital program featuring eight modules, each designed to maximize your profits during your sale
And because I don't want anything to stop you from taking action on what you'll learn, I have also included my KILLER Clearance Sale Secrets Worksheets.
The Worksheets save you time because you're planning while you are learning. Using them guarantees that the change you need actually happens
When you buy the KILLER Clearance Sale Secrets you get instant access to the Digital Program and the Worksheets so you can start preparing for your most successful clearance sale ever, right away
We did our first [Killer Clearance Sale] this past summer. It went AMAZING! I highly recommend it. We cleared out 95% ish percent of our clearance stuff, about $15k retail, and the best part is that we actually MADE money on it. I actually had to bring in merchandise.
— Leanne Payne, Cherry Lane Scrapbook Shoppe
Cathy gave me just ONE TIP that increased my sales by $2453 and her other idea helped me finally get rid of the Christmas ornaments that have been sitting in my basement for so long – and I got money for them!
Finally, I am so grateful for the step by step way that she took me through the employee bonus worksheet. It made it easy. I had always wanted to do something for my staff and never knew how to do it in a way I could afford and was fair.
— Sue Cleary, Paisley on Main
We start the journey with the basic foundations of a successful clearance sale. I'll share:
Ready to start the journey to less stress and better sleep? This module clarifies who we are running this sale for and why it's important to target the right group of customers. I'll share:
Next, we evaluate your inventory to find the right items to move out, and the markdowns that will get the job done. I'll share:
Want to maximize your sales? There is a RIGHT way to merchandise your store and it is NOT what you think! I'll share:
The purchase isn’t complete just because your customer is checking out. In this module I'll share:
It's a traffic jam - but during your sale that's a good thing! In this module we'll cover the specific marketing steps to drive more traffic from beginning to end. I'll share:
Your team can make this journey a smoother one, if you know how to get everyone working towards the same goal. I'll share:
It's time to review the shortcuts that will make this party the most fun! I'll share:
We have arrived at your destination! In this last module we look back on our journey, and tie up any loose ends, setting ourselves up for success for the next sale. I'll share:
I know that you are busy, so I have added simple and specific Actions Steps in every module. Each module gives you the information you need to finally take control of your store, your inventory and your profit, and the Action Steps allow you to get straight to work! Let's get it done!
You are going to love this printout when it's time to mark down your inventory - it will save you so much time!
I've created the signs so you don't have to! Just print these ready-made sale signs and add them to your clearance racks, tables and windows
Use this worksheet to guide you through the correct way to incentivize your team to work together as a team
Happy Team Break Worksheet
Make sure everyone is rested, happy and focused on selling during the busiest part of your sale
Team Meeting Agenda
Ever wonder what to talk about during your team meetings? This agenda covers all the important topics to get your team ready for the big sale
"Don't forget a thing so you can completely focus on sales" Supplies Checklist
It is the details that makes this program so successful! Like being prepared with any and all supplies you'll need during your sale, so that you and your team can be completely focused on your sales. This checklist will make sure you don't forget a thing!
What separates the successful retailer from the stuck retailer? Learning from your mistakes. The Reality Recap will guide you through getting feedback and ideas from your team and you, to make sure the next sale is even better than the first!
In this powerful masterclass you'll get tips and strategies on adapting your clearance sale to the restrictions of a pandemic!
As an extra special Bonus I am including a FREE 30 minute call with one of our Retail Experts! We'll answer any and all of your questions about your sale, and help you overcome any roadblocks you'll stumble on. I am 100% committed to supporting you!
Cathy’s Killer Clearance Sale program made me a believer. After running what I thought were successful clearance sales for over 20 years, I discovered Retail Mavens and began what felt like graduate school for retail sales. The very first time I followed Cathy’s directions for having a successful sale I got amazing results. My staff was concerned but when they saw how much merchandise we converted into cash they became believers too! Now my team begins preparing for our two Killer Clearance Sales with excitement knowing that they contribute to the success of the business. I don’t know where I would be without the techniques I learned in the Killer Clearance Sale program. Thank you Cathy!
— Jean Haller, Journeys of Life
Is Killer Clearance Sale Secrets geared towards online stores as well as brick and mortar stores?
Yes, the scientific inventory strategies we teach apply to both online and brick and mortar stores. E-commerce stores have to keep their inventory fresh and clear out old stuff too, right? Online stores follow the same process for best success, the implementation is just a bit different. The worksheets are more geared for brick and mortar because of what's involved in running that type of business. But ALL retail needs to follow the scientific inventory strategies we teach in order to make the most sales and profit from your inventory purchases.
Cash is tight, I'm worried about spending more right now.
I understand, I was there too. But what you are doing right now isn't working, you wouldn't be here if it was. And continuing on this path will only make things worse.
This program was designed to bring you the cash you need. But in a strategic way so you don't erode your profit margins and deplete your best sellers.
That means you will keep more of the money you earn and move out the stale inventory that is tying up your cash.
The secrets you will learn will pay for this program many times over, starting with the very first time you run your clearance sale.
And once you buy it, it's yours to use over, and over again. Rinse and repeat. Every season. This is one investment that will keep bringing you returns every time you use it.
What if it doesn't work for me?
The stakes are high, I know. You stand to lose a lot if you can't turn things around. That's why I tested this program with hundreds of retail owners like you (including myself), with every type of store (maker stores, gift stores, clothing stores, toy stores, shoe stores and many more).
And it's because they have all seen such success that I am now offering it to non-clients.
If you follow my steps. It will work.
In fact, I am so confident it will work for you, that I'm willing to guarantee it with my 30-day Money Back Guarantee.
I'm already juggling so many things, I don't have time to learn a whole new process
I get it. Store owners are the hardest working people I know! I was one too, and I now have the honor of working with them every day.
That's why I designed this program to be easy to digest and quick to implement.
Each module is short and to the point. Leaving you lots of time to take action.
The Action Steps in each module will keep you focused on the most important things you should do next.
And once you have run your first clearance sale using my KILLER Clearance Sale strategy, you will know exactly what to do next time! Saving you even more time.
I used the Killer Clearance Sale program in July for the first time, for our end of season sale and we did so good! I think we ended up with about 4 pieces left over when it was all said and done. Looking forward to doing it again after Christmas
- Cecilia Kautzman, Kids Trading Company
Have been using strategies from the Killer Clearance Sale Secrets since we opened and it’s always a success. Highly recommended.
- Debra Purdy, Shop Eco
Thanks @retailmavens for your Killer Clearance tips. Our sales after Christmas were up 65% #RetailRevival Rocks
- Peaceful Parlour
There has never been a better time than now to take control of your inventory and your cash flow.
To become a confident retailer, focused on executing a plan to ensure you are moving into the next season in the best cash position possible.
The KILLER Clearance Sale Secrets is your plan, your road map and your vehicle to make sure you reach that destination.
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IMPORTANT: Earnings and Legal Disclaimers
Earnings and income representations made by RETAILMavens, Cathy Donovan Wagner, affiliates, sponsors, or advertisers (collectively, “RETAILMavens Programs”) are aspirational statements only of your earnings potential. The success of RETAILMavens Coaching, testimonials and other examples used are exceptional, non-typical results and are not intended to be and are not a guarantee that you or others will achieve the same results. Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying the RETAILMavens Programs, the economy, the normal and unforeseen risks of doing business, and other factors.
The RETAILMavens Programs, and Cathy Donovan Wagner individually, are not responsible for your actions. You are solely responsible for your own moves and decisions and the evaluation and use of our products and services should be based on your own due diligence. You agree that RETAILMavens are not liable to you in any way for your results in using our products and services. See our Terms & Conditions or our full disclaimer of liability and other restrictions.
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