My team is making me crazy…

Dear Cathy, Do you allow other employees to do markdowns (or be in charge of them and make them)? How do you handle delegating that job (one specific employee)? Also, is it okay (wise, smart…..not sure of the right word to use here) to make a rule that NO MARKDOWNS are to be taken without my approval? Any reason this … Read More

It’s Time To Be Honest

I strive to be authentic and transparent with you all the time.  Sometimes, I get discouraged.  I know that is a shock.  It never happens to you, right?!   I usually am cheery and chipper – your cheerleader encouraging you to be the best version of yourself you can be.  I can always see the silver lining in a dark cloud.   … Read More

# 1 Way to Reduce Markdowns

Are you tired of having so much to markdown?  Are your red pens running out of ink?!  Tired of watching all that profit just go down the drain? The #1 way to reduce markdowns and increase profit is to plan your inventory better. Inventory planning is the secret that all the big guys and most successful stores utilize.  If they … Read More

Want Your Custs To Say “Here’s My Money”?

I have studied consumer psychology in order to maximize sales.  Imagine yourself in this situation: You are in a store and you see a table that is marked SALE.  You want to save a buck as much as anyone so you head in that direction.  As you approach it, you start evaluating the items to see if any will fit … Read More

Eating an Elephant

Growing your business requires the same strategy as eating an elephant. An elephant is HUGE and if I were going to eat it – what would I do? How would I start? Where would I start?  There is a secret and super easy way to do it… one bite at a time. Your goal is to have a larger paycheck. … Read More

Client Case Study – You Will Never Believe What Their Team Did

Meme and Bree, while working long, tedious hours for other people, had a fabulous idea. “If we’re working so hard, we might as well be working for ourselves!” Sound familiar? Since they were incredibly talented and intelligent women with a strong work-ethic, they did their best, and everything turned out hunky-dory. Or not. “We didn’t know what we didn’t know,” … Read More

Case Study: Profit Breakthrough System

Just wrapped up this brand new case study video: In it, I show you how a “doing the best they could” mother-daughter team got a strategy and increased their sales by 32.7% I had to tell them to drop a vendor that represented almost 25% of their business – they didn’t know it was unprofitable. I walk you through the … Read More

Do This BEFORE You Go To Your Next Trade Show – Or Stay Home

It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More

You MUST Ignore Your Best Customers Now

What I know for certain is that there are 3 different customers that shop in your store. A. B. C. You have to treat them differently at different times of the year. The ‘A’ customer is your best customer. They represent the 20% of your customers that generate 80% of your sales. Check it out. It happens every single time. … Read More