Calling is NOT a 4 letter word. Really. Count it.

This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything…I will do anything…the store is … Read More

The ONE Thing You Must Do With EVERY Email You Send Out

This is the ONE THING YOU MUST DO with every email you send out. You MUST send them out WEEKLY. Every week. At the same time. The best time is on Thursday mornings. You forget how much your raving fans love you and want to hear from you. Let me share an email that I just got from a client … Read More

The Single Biggest Mistake You Can Make!

What is the single biggest mistake you can make? I used to go to seminars about retail advertising and when they would start talking about target markets my eyes would glaze over.  “I sell kid’s clothes and gifts.  Everyone knows a kid.  Therefore, everyone is my customer,” I would think.In one way that is true.  But obviously at some level, … Read More

You’re Not Crazy – There Is Something That You Were Never Taught

One thing that store owners get frustrated with is feeling like retail should be a little easier. And you are not crazy….it is easier for some store owners. They learned something you might not have…yet! There is something that you were never taught. I learned it the hard way. When my sister and I opened our store, we were wildly … Read More

Thrillers, Fillers and Spillers.

Thrillers, Fillers and Spillers. Ideas To Reduce Markdowns That Deserve Your Undivided Attention – Right Now Before Your Sales Start! Gardening really isn’t my thing.  How about you?  Don’t get me wrong, I LOVE being surrounded by the beauty that flowers provide. You also know that I love numbers and processes.  I was ecstatic to learn that there was a … Read More

One Way To Make Your Life Easier

One Way To Make Your Life Easier   My goal is always to make your job easier and point out ways that you can do something once and re-use it! I know how many hats you wear and how much you have to do.  I like to call this a “Rinse and Repeat”. Who doesn’t love that?  Let’s dig in! … Read More

Merchandising Your Point of Sale Area…To Make You Money

By Nicole Rehyle Have you ever thought about those valuable minutes when a customer is standing in front of you ready to make a purchase? There are many ways to view this scenario. You can be grateful, happy and excited that you are making a sale. Who doesn’t like that? But you can also still be in “sales” mode without … Read More

Don’t Let Your Leprechaun Turn Into A Pumpkin.

I did a quick video for you in honor of the big national holiday today! I’ve got some special treats for you. So before you go off to dance a jig with me,,,and eat corned beef and cabbage..yum yum…. Sign up for the Profit Breakthrough System by midnight to get the “Luck of the Irish” treats that will create more … Read More

Are You Committed?

“If you are simply interested in something, you do what is convenient. If you are committed, you do whatever it takes.” – John Assaraf Let those words really sink in. This is about responsibility. The fact is that winners take responsibility which leads to success and more motivation and more happiness. It is all so easy to say, isn’t it? … Read More