Case Study: Profit Breakthrough System

Just wrapped up this brand new case study video: In it, I show you how a “doing the best they could” mother-daughter team got a strategy and increased their sales by 32.7% I had to tell them to drop a vendor that represented almost 25% of their business – they didn’t know it was unprofitable. I walk you through the … Read More

How Low Should I Go?

Are you finding yourself at the end of your clearance sale wondering what to do with what’s left? I hear this every year, and Charlene just asked the question on everyone’s mind. Cathy, When you need to get rid of stock, like clothing, how low in discount should you go? I often wonder if you should take the hit to … Read More

Do This BEFORE You Go To Your Next Trade Show – Or Stay Home

It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More

What Every Good Retail Sign Needs

Just a few short weeks ago, I was in a store that had HORRIBLE signage. I decided then and there that I was going to give you all ideas – on how NOT to make the same mistakes. Then the next day, I opened my email and saw that my friend, Bob Negen, had already done that. 🙂 So I … Read More

3 Things You Must Have in Every Email You Send Out

You want the emails that you send out to be EAGERLY opened and CONSUMED by your raving fans, right?  Last time I talked about the first step to that.  (If you missed it last week, click here to read that step now.)  Now for the next step! First things first – let me clarify the word ‘things’ as I am using … Read More

GO BIG or GO HOME! A Retail Cheer! A life motto….

This is my retail mantra. GO BIG or GO HOME! Actually it is my life mantra!   Usually associated with NCAA basketball time and March Madness, it accurately describes the entrepreneurial life.   All these teams get one shot.  If they lose – they go home.  If they go big, they advance. For you, to advance means to increase your profits, … Read More

Are You Serious About More Profit? Or Just Hoping? Or Just Stupid? Part 2 to your Breakthrough

We are talking about the four basic segments of your Roapmap to your Breakthrough. 1.    Inventory 2.    Profitability 3.    Marketing 4.    Customer Service Last week, I addressed customer service.  CLICK HERE TO READ IT. Let me start with the definition of breakthrough.  It includes removing a barrier to success.  In my experience, that barrier is often a lack of knowledge … Read More

The Only 3 Things You Need to Launch a Newsletter

“by Linda Claire Puig, 6-figure newsletter and email marketing expert” Summer is a GREAT time to create your first newsletter. Typically, work loads are slimmer as people go on vacations. So use that time wisely to work on YOUR business, and a newsletter is the perfect project! If you’re not exactly sure where to start, I’ll make simple for you. … Read More

What Is The First Thing You Should Pay in 2013?

What Is The First Thing You Should Pay in 2013? The start of a new year is filled with hope and promise, right? Like you, I am very visual. The new year reminds me of a bright shiny new penny or a beautiful pristine landscape covered in snow. There is one thing that you have to pay to keep your … Read More