Growing your business requires the same strategy as eating an elephant. An elephant is HUGE and if I were going to eat it – what would I do? How would I start? Where would I start? There is a secret and super easy way to do it… one bite at a time. Your goal is to have a larger paycheck. … Read More
Do This BEFORE You Go To Your Next Trade Show – Or Stay Home
It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More
You MUST Ignore Your Best Customers Now
What I know for certain is that there are 3 different customers that shop in your store. A. B. C. You have to treat them differently at different times of the year. The ‘A’ customer is your best customer. They represent the 20% of your customers that generate 80% of your sales. Check it out. It happens every single time. … Read More
Stop Advertising. Do This Instead.
I am not going to play games with you. This is serious and critical. Every single one of my private clients has been told about the importance of emailing weekly – especially right now. I will quickly address your concerns about “is that too much?” ABSOLUTELY NOT! You only want to be communicating with people who WANT to hear from … Read More
Let’s Talk. You Have A Problem.
Really. Thanks so much for coming. I am so glad that you agreed to meet with me. Big Hug. I promise to keep this short and sweet. Because I love you, I have to share with you this teeny tiny small shortcoming that is really costing you. We have all been talking about it and know that you would want … Read More
Your Count will be OFF!
It is that time of year…..no, I’m not talking about the holidays! If you are in retail, you know that ringing in the New Year also means it is physical inventory time. The number one thing to do before inventory starts is to talk to your staff about how important it is to get an accurate number. Explain to them … Read More
Contraction or Expansion. Which is better? Where are you?
There is a time for everything, a season for every activity under the sun. It is biblical. There have been songs written about it. There’s a time to reap and a time to sow. Many of you are reaping! Yay!! You are experiencing expansion. But contraction happens. For no reason. You can be doing everything the right way. And it … Read More
Are You Serious About More Profit? Or Just Hoping? Or Just Stupid? Part 2 to your Breakthrough
We are talking about the four basic segments of your Roapmap to your Breakthrough. 1. Inventory 2. Profitability 3. Marketing 4. Customer Service Last week, I addressed customer service. CLICK HERE TO READ IT. Let me start with the definition of breakthrough. It includes removing a barrier to success. In my experience, that barrier is often a lack of knowledge … Read More
What Is The First Thing You Should Pay in 2013?
What Is The First Thing You Should Pay in 2013? The start of a new year is filled with hope and promise, right? Like you, I am very visual. The new year reminds me of a bright shiny new penny or a beautiful pristine landscape covered in snow. There is one thing that you have to pay to keep your … Read More
3 Tricks to Making More Money in 4th Quarter
Retailers want more… more profit, move more product and enjoy more cash. When they get more, their raving fans will have their lives impacted more from the retailer’s carefully edited merchandise and the local economy is stimulated more. Our mission at RETAILMavens is to help retailers get more. In working with retailers for 13+ years, we know 3 “tricks” to … Read More
