Well, the pots and pans are put away and the new year is already started! Our kids always invite their friends to sleep over and share in the fun. We have a tradition of banging pots and pans to ‘ring’ in the new year. It’s loud and fun…and loud! AND IT IS FREEZING in most places! What is the temp … Read More
Super Bowl = Super Store Sales
114,400,000 people. That is the number of viewers for the Super Bowl XLIX on February 1, 2015. An incredible 71.1% of all TV’s on at that time were watching the game. It is a major cultural event. Don’t miss using it as an opportunity to drive traffic to your store. Use it as the end of the sale season. Generally, … Read More
How Low Should I Go?
Are you finding yourself at the end of your clearance sale wondering what to do with what’s left? I hear this every year, and Charlene just asked the question on everyone’s mind. Cathy, When you need to get rid of stock, like clothing, how low in discount should you go? I often wonder if you should take the hit to … Read More
What would you like to return to us today?
Picture it. You walk into a lovely store, and the first thing the salesperson says to greet you is, “Good morning! What would you like to return today?” The next person who walks in behind you gets, “Hi there! If you didn’t mean to come into this store, the exit is just over there where you came in.” How quickly … Read More
What is YOURS?
I can’t stop thinking about the success of Clare’s volleyball team. And how much of it applies to your store. Determine what your sales goal is through the end of the year right now. Write it down. Use a bright piece of paper and put it in a spot where you will see it. Next think about what you will … Read More