BRRR! How can I keep sales UP while the temps DROP?

Well, the pots and pans are put away and the new year is already started!  Our kids always invite their friends to sleep over and share in the fun.  We have a tradition of banging pots and pans to ‘ring’ in the new year.  It’s loud and fun…and loud! AND IT IS FREEZING in most places! What is the temp … Read More

Super Bowl = Super Store Sales

114,400,000 people. That is the number of viewers for the Super Bowl XLIX on February 1, 2015. An incredible 71.1% of all TV’s on at that time were watching the game. It is a major cultural event. Don’t miss using it as an opportunity to drive traffic to your store. Use it as the end of the sale season. Generally, … Read More

How Low Should I Go?

Are you finding yourself at the end of your clearance sale wondering what to do with what’s left? I hear this every year, and Charlene just asked the question on everyone’s mind. Cathy, When you need to get rid of stock, like clothing, how low in discount should you go? I often wonder if you should take the hit to … Read More

What would you like to return to us today?

Picture it. You walk into a lovely store, and the first thing the salesperson says to greet you is, “Good morning! What would you like to return today?” The next person who walks in behind you gets, “Hi there! If you didn’t mean to come into this store, the exit is just over there where you came in.” How quickly … Read More