One Way To Make Your Life Easier

One Way To Make Your Life Easier   My goal is always to make your job easier and point out ways that you can do something once and re-use it! I know how many hats you wear and how much you have to do.  I like to call this a “Rinse and Repeat”. Who doesn’t love that?  Let’s dig in! … Read More

Merchandising Your Point of Sale Area…To Make You Money

By Nicole Rehyle Have you ever thought about those valuable minutes when a customer is standing in front of you ready to make a purchase? There are many ways to view this scenario. You can be grateful, happy and excited that you are making a sale. Who doesn’t like that? But you can also still be in “sales” mode without … Read More

Are You Committed?

“If you are simply interested in something, you do what is convenient. If you are committed, you do whatever it takes.” – John Assaraf Let those words really sink in. This is about responsibility. The fact is that winners take responsibility which leads to success and more motivation and more happiness. It is all so easy to say, isn’t it? … Read More

My team is making me crazy…

Dear Cathy, Do you allow other employees to do markdowns (or be in charge of them and make them)? How do you handle delegating that job (one specific employee)? Also, is it okay (wise, smart…..not sure of the right word to use here) to make a rule that NO MARKDOWNS are to be taken without my approval? Any reason this … Read More

Want Your Custs To Say “Here’s My Money”?

I have studied consumer psychology in order to maximize sales.  Imagine yourself in this situation: You are in a store and you see a table that is marked SALE.  You want to save a buck as much as anyone so you head in that direction.  As you approach it, you start evaluating the items to see if any will fit … Read More

Ads for Indies – Attract Your Next Raving Fan

One of the most common questions our clients have is about how best to market their stores. Not just to have pretty ads and social media followers, but to get folks to come into their stores and fall in love! It’s so different for indies than it is for almost any other type of business. We asked a recent client … Read More

7 Steps to a Retail Profit Breakthrough

After you watch, join me on June 8th at 3pm CST for: The 7 Steps to a Retail Profit Breakthrough This is a webinar I’ve created precisely because I’m tired of hearing stories of struggle and frustration. I’m ready to hear stories of success, profit, and the JOY that you had when you opened your store. Click here to reserve … Read More

You MUST Ignore Your Best Customers Now

What I know for certain is that there are 3 different customers that shop in your store. A. B. C. You have to treat them differently at different times of the year. The ‘A’ customer is your best customer. They represent the 20% of your customers that generate 80% of your sales. Check it out. It happens every single time. … Read More

Stop Advertising. Do This Instead.

I am not going to play games with you. This is serious and critical. Every single one of my private clients has been told about the importance of emailing weekly – especially right now. I will quickly address your concerns about “is that too much?” ABSOLUTELY NOT! You only want to be communicating with people who WANT to hear from … Read More