Retail tip #1 from Copenhagen: Boy you can’t miss these sale signs! Also they have bags that match them and we have seen them ALL over Copenhagen. A great idea – it sure makes me want to see what I am missing!! Retail tip #4 from Denmark: the simplicity of this sale sign I’m Copenhagen is compelling Retail … Read More
Honestly, I don’t have this done. Do you?
Paul and I with Ari Bob Negen started out his Retail Success Summit by discussing something that I had to admit I hadn’t done for myself. Then Ari Weinzweig from Zingerman’s described the amazing culture of his deli and stores and business and gave all the credit to the same thing. You and I both have to have it. Strategic … Read More
One Sure Way To Increase Business
Everyone uses a loyalty program. You choose a certain credit card so that you can rack up airline miles. You pull out a plastic card for the cashier to swipe at the grocery store that gives you access to certain discounts. I carry a plastic tag on my key ring for Starbucks that gives me a free drink on my … Read More
Wearing Lots of Hats
Do you remember the kid’s book “Caps For Sale”? It is about the peddler who wears all these hats and sells them. It is what I think about when I give a speech. Every time I am giving a speech to retailers, I mention about how we retailers wear so many hats. We are chief salespeople, head buyers, advertising and … Read More