A lead magnet is a very well known term in the online marketing space, but they can also be a very efficient retail marketing strategy. That’s why I’m sharing these 7 retail friendly lead magnets you can use to grow your email list. Why Lead Magnets? The ultimate purpose of your lead magnet is to attract leads – or customers … Read More
2 Important Customer Types in Retail
There are 2 important customer types in retail that you should pay attention to the most. Because once you understand these two customer types, you’ll be able to execute marketing, store events and promotions that serve each type the best – which leads to more sales and profit for you. When I share these two types with store owners, I … Read More
How You Can Turn Retail Stress Into Retail Success
Are you feeling the retail stress right now? Really, I want to know. Do you feel a little bit like you took one too many turns on the roller coaster after eating a whole bunch of popcorn and cotton candy? Or are you feeling more like you’re gently bobbing along on the merry-go-round? Let me know in the comments which … Read More
The Best Time to Add Holiday Merchandise
I have a question for you: When do you think is the best time to add holiday merchandise? Do you think you would come across as greedy or annoying, if you start putting out holiday merchandise in September? Now before I tell you why it isn’t, let me say that I get it. No one wants to see Christmas trees … Read More
This One Event Grew Sales 10x
It’s true, this one event grew sales 10x when Amy and Courtney first started implementing it and it just keeps getting better! Read or watch to learn how Watermark Corners use this marketing strategy every month. Watermark Corners is a RETAILMavens client who uses the foundations of the Sales Breakthrough System to consistently increase their sales, manage their inventory and … Read More
Small Town Retail: You CAN Thrive
Yes, it’s possible to thrive in small town retail! Watch or read my chat with Lori Holt from Quilter’s Corner – a thriving small town retail shop! Lori is a RETAILMavens client who uses the 4 steps of the Sales Breakthrough System to build her sales, profit and supportive team. Watch this free training to start implementing the Sales Breakthrough … Read More
How to Get VIP Treatment From Vendors
Would you like to get VIP treatment from your vendors? Of course you do!! To learn the secrets to get the most support possible from your vendors, I’m sharing what I learned and I got the scoop from a former senior buyer from Macy’s and a fantastic women’s apparel sales representative. These experts both pointed out that maximizing your relationship … Read More
The Best 5th Saturday Promotions
The best 5th Saturday promotions not only brings traffic to your store, but also accomplishes the sales, profit and inventory goals you need it to. 5th Saturdays only come around 4-5 times a year which makes it the perfect opportunity for you to promote your store! As always, there’s a science behind everything we do here at RETAILMavens which is … Read More
Amazon Prime Days: How do you increase your sales by 176%?
Would you like to know how YOU should celebrate Amazon Prime Days? Wait, what?! Why am I asking you, an independent retailer, to cheer for Amazon Prime Days? Because this is a huge opportunity to take advantage of the cultural fanfare this event gets and puts a local twist on it to make it your own successful annual event. In fact, … Read More
Why You Shouldn’t Do a Storewide Sale!
When cash is tight it’s easy to fall into the trap of running a storewide sale. After all, what would attract customers more than “Everything is 20% off!”, right? I’m here to tell you… DON’T DO IT!!! This plan will backfire on you! Why You Shouldn’t do a Storewide Sale When you run a storewide (or sitewide) sale, you actually … Read More
