When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word š³. I assure you I didnāt. But her reaction is not uncommon! Iām sharing our conversation so that you can see why itās a flawed perspective.Iām sharing it because it wasnāt the … Read More
How Do I Get New Customers?
The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More
How Do I Improve My Sales Skills?
Most retailers I work with, didnāt open their retail store because they love selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want to share with the world, or for a hobby that brings them so much joy. But itās usually not … Read More
Retail Tip: Go Big or Go Home!
GO BIG or GO HOME! Itās my retail mantra! Actually itās my life mantra too. Usually associated with NCAA basketball time and March Madness, it also accurately describes entrepreneurial lifeā¦ All these teams get ONE shot. If they lose – they go home. If they go big, they advance. For you, to advance means to increase your profits, right? So … Read More
Cyndi Made $45,000 in 3 Days
Cathy:Hi Cyndi! So we’re going to talk about how you did, $45,000 in three days – Itās mind blowing you guys! Please tell us the story about your store, Cyndi, where it’s located and all the fun stuff! Cyndi:Iām located in Massachusetts, in Franklin, it’s a suburb of Boston. I have been doing this for 17 years now. Prior to … Read More
Grandma Donovanās Soda Bread Recipe
St. Patrickās Day is a big national holiday in our house. All of my grandparents were born in Ireland, as were Paulās motherās parents. When she was alive, my grandmother always had knitting needles in her hands. In fact she became blind in the last years of her life, and yet she still produced wonderful beautiful Irish sweaters and blankets. … Read More
How to Merchandise for Profit
Iām sure youāve heard the term ācaptive audienceā before, but have you ever considered when and where you might have a captive audience in your store?One of the best opportunities to grow your sales is when a customer is either making a purchase (in the process of checking out), or waiting in line. When theyāve entered your point of sale … Read More
3 Steps to Boost Your Motivation
Ever felt unmotivated and simply not in the mood to do anything? Yeah, it happens to me too. I had this amazing eight weeks of rocking and rolling after the holidays with all sorts of fabulous ideas and new marvelous clients ā it was great! I am usually motivated and ready to take action on goals, but sometimesā¦ I hit … Read More
How Sunni Made $4,800 in 7 Days
Cathy:Welcome Sunni! I’m so happy to have you with us today, thanks for joining us!So listen, we are here to talk about how it is that you did $4,800 in days, and equally important is that you had a blast doing it. But before we get to that, please tell me about your story. Tell me a little bit about … Read More
9 Signs Your Store is in Trouble
Are You a Frog? Warts and all? If I were to ask you: Are you a frog? Warts and all? Iām going to guess that your immediate response is: āNO! And I donāt have any warts!ā But are you sure? We all know the story about the frog and boiling water. It goes that if you put a frog in … Read More
