Amazon Prime Day

Yay!! It’s Almost Amazon Prime Day! Why should you care? It is a great opportunity to develop goodwill with your customers. Don’t miss the chance to take advantage of the cultural fanfare there will be about it. What is it really?  On Monday July 15th and Tuesday July 16th, Amazon is celebrating their own holiday. According to the company, Prime … Read More

Why I Love a Bad Employee

The beauty of having bad employees is that it points out a problem. Right?  When you see a problem, you have 2 options.  Whine about it or address it. As I always say, there are only 2 kinds of retailers – whiners and winners. You are a winner…so let’s address the problem, shall we? The root of the problem is … Read More

Increase Your Sales Right Now

This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything, I will do anything! The … Read More

7 Reasons Why Team Meetings Are a Waste of Time

Just last week, I had a retailer tell me that staff meetings were a waste of time. I was shocked. I have heard many excuses why retailers don’t do them – but never heard anyone say that they weren’t worth doing at all. I asked why they thought so… and all the reasons were spewed out! Some were valid and … Read More

Want More Profit? Better Sleep? 4 Ways to Breakthrough to the Next Level

Definition of A BREAKTHROUGH: any significant of sudden advance that removes a barrier to progress. Our stated goal: To help you shift your perspective and raise your level of consciousness so that you actively create the business and life you desire by giving you concrete, actionable activities that will help you remove barriers and advance to the next level of … Read More

No More Feast or Famine Marketing!

So here you are in the midst of the spring season. Your store is full of beautiful inventory that you have spent sooooo much time carefully choosing and editing for your raving fans, so where the heck are they? Are you asking…Why does this always happen? The reason is simple. You haven’t marketed consistently. If you want consistent foot traffic … Read More

Taking It Personally

Yesterday, I visited a shop that only sells children’s books. The store was empty and I asked the clerk, “Do you know where I can find Yertle the Turtle?” He walked over to the computer, typed a few keystrokes and said, “I don’t think we have it, do you know who the author is?” Stunned silence. [I found the section … Read More