If you’re just getting started with your business, and you’ve found yourself curious about the differences between retail and wholesale and which is right for you – You’re in the right place! While there are a lot of similarities between the two – They both revolve around selling products after all – There are some key differences that you should … Read More
How You Should Greet Customers in Retail
Did you know that how you greet customers in your retail store can make or break your sales success? Many retailers I work with either feel awkward greeting a customer when they walk in their door or they fall into a standard response, because they think that’s what they’re supposed to do. The problem with this is that you’re not … Read More
How Do You Handle Curveballs?
“How do I plan my holiday season with all this uncertainty?” This is what retailers are asking me right now. How about you? The answer is: There will always be uncertainty. Really. It might seem like this is a more uncertain time than usual – but I’m telling you: Nothing is EVER certain. And this is why it is SO … Read More
How You Can Turn Retail Stress Into Retail Success
How are you? No really, I want to know. Do you feel a little bit like you took one too many turns on the roller coaster after eating a whole bunch of popcorn and cotton candy? Or are you feeling more like you’re gently bobbing along on the merry-go-round? Let me know in the comments which ride you’re on right … Read More
Is the Battle Between Indie Retail vs. Big Box Real?
I am the first to agree that independent retail comes with its fair share of challenges and obstacles. But even more common are the misconceptions many retailers have – that creates obstacles that otherwise wouldn’t be there. I find that the fourth quarter and holiday season tend to bring these misconceptions, fears, doubts, and self-sabotaging behavior out in full force. … Read More
The Best Time to Add Holiday Merchandise
I have a question for you: Do you think you would come across as greedy or annoying, if you start putting out holiday merchandise in September? Now before I tell you why it isn’t, let me say that I get it. No one wants to see Christmas trees and Santas in the middle of summer (the big box stores do … Read More
3 Ways to Stand Out Online
Enjoy these tips to help you stand out online, from guest blogger Jiselle Riley! – Cathy The pandemic has had a significant effect on e-commerce and online consumer behavior. With restrictions making it difficult for brick-and-mortar retailers to continue their business, Insider Intelligence reports that there was a 16.5% sales growth for the global retail e-commerce industry. This trend is expected … Read More
How do I get More Repeat Sales?
If I was a Magic Genie in a bottle who granted you three retail wishes, you might wish for: A steady flow of customers who love your store and buy lots Consistent sales and traffic every day Total store loyalty – meaning customers spending ALL their dollars with you (might as well make it good, how often do you get … Read More
Why are My Sales so Slow?
“We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? You always start the … Read More
How Do I Get New Customers?
The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More
