What happens when you set a sales goal?

Do you set a sales goal every month, which corresponds to your overall sales goal for the year? If your answer is “sometimes”, you are not alone. It’s an important step that a lot of retailers miss (or skip) because they get too busy. OR they think because creating a sales goal is “guesswork”, it doesn’t really matter if they … Read More

How to motivate your team for holiday success

We talk a lot about the importance of navigating the holiday season as a small business owner, to avoid stress and burnout (get our free guide to No More Holidaze here!) This is especially important if you are a team of one.  And what if you do have a team? How can you best support them through the busy holiday … Read More

No More Holidaze – A Retailer’s Guide to Happy Holidays

Would you like to spend this holiday season relaxed, present with your loved ones and enjoying every holiday pleasure you desire? As an independent retailer, you might think that you are destined to spend the holidays exhausted, sacrificing yourself in order to keep your store hopping. Scurrying through the holidays in a Holidaze. I’m here to tell you: That simply … Read More

This World Needs You: A November Challenge

As an independent retailer, you are an integral part of a HUGE patchwork that ties your community together. On a larger scale, you are a cornerstone of our greater society. That is why we are declaring November the month of GRATITUDE!And here is why you should declare it with us! This world NEEDS you. Yes YOU! Your shop is a … Read More

How to TRULY Experience the Magic of the Holidays

Here at RETAILMavens we are BIG on Manifestos! We teach all our private clients how to write a manifesto for their business, and every year we encourage all retailers to write a HOLIDAY manifesto: manifesto nounman·​i·​fes·​to | \ ˌma-nə-ˈfe-(ˌ)stō  \plural manifestos or manifestoesDefinition of manifesto: a written statement declaring publicly the intentions, motives, or views of its issuer Why is … Read More

GO BIG or GO HOME – The Holiday Edition

I have talked about using the strategy of going BIG or going home in retail many times before, but I wanted to clarify why it is such an important strategy for retailers to use during the holiday season. Especially in a year of such uncertainty (a pandemic and an election in the same year)! So how do we put our … Read More

Amazon Prime Days: How do you increase your sales by 176%?

Would you like to know how YOU should celebrate Amazon Prime Days? Wait, what?! Why am I asking you, an independent retailer, to cheer for Amazon Prime Days? Because this is a huge opportunity to take advantage of the cultural fanfare this event gets and puts a local twist on it to make it your own successful annual event. In fact, … Read More

And now just a little of that human touch (Part 3 of 3)

First, pat yourself on the back. I know that looking at reports is not necessarily the “fun” part of retail (unless you’re me of course!! Hit reply if you’re with me!)  Doing the RETAILMavens Vendor Scorecard is taking action towards a successful holiday season and that sets you apart from your competition (who most likely is just “winging it”).  You … Read More

A powerful report you are probably NOT evaluating (Part 1 of 3)

Our Mavens have been busy this past week, getting reports ready for our private clients ahead of the upcoming holiday season (if you missed our email about why we need to start planning holiday earlier this year, and how to do a Holiday open house in a pandemic – You can read about that right here!).  One powerful report, which … Read More