Small Town Retail: You CAN Thrive

Lori holding her award and the words 'Thriving in small town retail'

Cathy:I can’t wait to introduce you to Lori Holt, tell us a bit about your store!  Lori:My shop is called Quilter’s Corner and we’re in a little tiny town in central South Dakota – Population 700! Our closest stoplight is 60 miles away. 60 miles to a Walmart, to fast food. So that tells you, we are in the boonies! … Read More

How to Get VIP Treatment From Vendors

How-to-Get-VIP-Treatment-From-Vendors with Cathy smirking

Would you like to get VIP treatment from your vendors? Of course you do!! To learn the secrets to get the most support possible from your vendors, I’m sharing what I learned and I got the scoop from a former senior buyer from Macy’s and a fantastic women’s apparel sales representative. These experts both pointed out that maximizing your relationship … Read More

The Best 5th Saturday Promotions

A 5th Saturday only comes around 4-5 times a year which makes it the perfect opportunity for you to promote your store! As always, there’s a science behind everything we do here at RETAILMavens which is why I don’t want you to just do a promotion because everyone else is doing it. I want you to be strategic with every … Read More

Amazon Prime Days: How do you increase your sales by 176%?

An Amazon Prime Day box is featured against a blue background with confetti coming out. The word prime has been crossed out and replaced with your store, to read your store day

Would you like to know how YOU should celebrate Amazon Prime Days? Wait, what?! Why am I asking you, an independent retailer, to cheer for Amazon Prime Days? Because this is a huge opportunity to take advantage of the cultural fanfare this event gets and puts a local twist on it to make it your own successful annual event. In fact, … Read More

Why You Shouldn’t Do a Storewide Sale!

storewide sale

When cash is tight it’s easy to fall into the trap of running a storewide or sitewide sale. After all, what would attract customers more than “Everything is 20% off!”, right? I’m here to tell you… DON’T DO IT!!! This plan will backfire on you! When you run a storewide sale, you actually give your control away to your customers. … Read More

Why You Shouldn’t Do a Weekend Sale

weekend sale

I was chatting with a client recently, and she was feeling a little panicky. Her sales were down and she told me she wanted to do a quick weekend sale. My immediate answer was “NO”, quickly adding an explanation for why it was a bad idea. Then I realized that you might not know why it’s a bad idea either! … Read More

State of Retail 2022 – The 5 E’s of Retail Success

State of Retail 2022

There has been a lot of uncertainty and confusion about what retailers can do right now to deal with everything going on in politics, with the economy and the world in general. Consumer habits have changed for sure. Recently I delivered my annual State of Retail in 2022 at our RETAILMavens Mastermind Retreat, sharing what you need to know about … Read More

Create More Time in Your Day

Create More Time So That Your Business Is Fully Supporting YOU | RETAIL Mavens Small Business Retail Consulting | Chicago Online Support

Create More Time So That Your Business Is Fully Supporting YOU | One of the top reasons people give for why they haven’t achieved their goals, started or completed a project, or spent time on a hobby they really enjoy – is that they don’t have enough time. RETAIL Mavens Small Business Retail Consulting | Chicago Online Support

My Top Tip to Increase Sales

Top Tip to Improve Sales

When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More

How Do I Get New Customers?

Get New Customers

The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More