Imposter Syndrome: A Sign You’re Ready to Grow I’ve worked with thousands of store owners, and the truth is, leadership challenges often start from within, often fueled by imposter syndrome. We second-guess ourselves. We power through burnout. And deep down, we wonder if we’re really cut out for this. That’s why I couldn’t wait to sit down with Sherry Winn, … Read More
Retailers Who Ask Questions Make More Sales
You don’t have to know it all. You just need to know who to ask and to have more sales. If you’ve ever found yourself staring at a spreadsheet or stuck in the weeds of retail decisions thinking, “I have no idea what I’m doing,” you’re not alone. And guess what? That’s not a weakness. That’s actually the beginning of … Read More
Summer Strategy | State of Retail: July 2025
It’s summer strategy time! Whether you’re riding a wave of seasonal traffic or seeing things slow down, this is your moment to pause, refocus, and make the most of the months ahead. Can you believe we’re already halfway through 2025? Honestly, that fact alone makes my brain explode a little. It’s wild how fast the year is flying by. So … Read More
You’re Not Just a Store: You’re a Brand
Many store owners think a brand is just a logo, color palette, or catchy tagline. But branding goes far beyond design. It’s about how your customers feel every time they interact with your store whether in person, online, or through your marketing. Watch the full episode in YouTube In this episode, I had the pleasure of sitting down with Sue … Read More
The Silent Profit Killer: Gut-Based Pricing Is Costing You Thousands
Did you know that there’s a hidden force quietly costing independent store owners thousands each year and it is called gut-based pricing. What’s really hurting your profits? Not the competition. Not slow traffic. It’s gut-based pricing; retail’s silent killer. Watch the full episode in YouTube: https://youtu.be/p_zldyDRdU0 Today, in this episode of The Richer Retailer, I’m naming the problem, unpacking the … Read More
Retail Curation | State of Retail: June 2025
Retail Curation: Curate to Connect. How Independent Retailers Can Win Summer with Intention If your store feels a little all over the place right now, you’re definitely not alone. May always ends in a whirlwind, and suddenly it’s June. Some retailers are already seeing slower foot traffic, while others are swamped with tourists. Meanwhile, many are wondering: “should I just … Read More
How Profit First Transforms Retail Stores
“I’ve come to believe that transformation is the most powerful force in business . That’s the power of transformation, and it’s why this episode of The Richer Retailer that transforms retail stores is so special.” Watch the full episode in YouTube now! I had the absolute honor of sitting down with my dear friend, Liz Szporn a Profit First coach, … Read More
Tariffs, Growth Strategy & Smart Scaling
Growth Strategy: How You Can Grow in a Slow Economy; Let’s talk about growth strategy that every retailer is thinking about right now: “Is it even smart to scale right now?” The headlines say the economy’s cooling off. Tariffs are back in the news. Foot traffic is shifting. It’s easy to get nervous. In fact, recently, another retailer asked me … Read More
Want to Scale Your Retail Business? Fix This First
Trying to Scale While in the Red? Start Here. If you’ve ever thought, “How can I scale my retail store when I’m barely making ends meet?” this one’s for you. Because I’ve been there. I’ve stared at the numbers, wanted more for my store, and felt stuck wondering if growth would ever happen. But here’s the thing I had to … Read More
Health, Wealth & Happiness: The 3 Pillars of a Richer Retailer with Pat Mussieux
Owning a store can take everything out of you. You’re juggling inventory, staff, customers, and cash flow… and somewhere along the way, you forget you. That is not the life of a Richer Retailer. In this episode of the Richer Retailer podcast I sit down with internationally acclaimed speaker and business coach Pat Mussieux, who shares how she transformed her life … Read More
Sales Feel Weird? You’re Not Alone (and Not Stuck) | State of Retail – May 2025
Are You Feeling the Post-Easter Retail Slowdown? Here’s Cathy’s take on the State of Retail for May 2025: You’re not imagining it. Independent retailers across the country are reporting a noticeable dip in traffic this May. And if your first instinct is to slash prices or run storewide discounts, I get it. But before you panic, let’s get grounded. Listen … Read More
Retail Trade Shows: h+h – Crafting, Education and Community
Retail Is Evolving. Are You? What if your next big idea, vendor partner, or customer inspiration wasn’t in your inbox, but waiting for you in a trade show aisle? In this episode of the The Richer Retailer podcast I sit down with Darrin Stern, Show Director of h+h Americas, to explore how trade shows, creativity, and community are reshaping the … Read More
The #1 Reason Stores Fail (And How to Make Sure Yours Doesn’t)
Running a retail store isn’t just about selling, it’s about managing your business effectively. Many passionate store owners, like Ali in our latest podcast episode of The Richer Retailer podcast, find themselves struggling with financial management, taxes, and tracking expenses. Sound familiar? The good news? You can take control and set yourself up for long-term success. Listen to this episode: … Read More
Being vs Doing – Business Growth the Smart Way
Ever set a big sales goal and found yourself stuck on how to reach it? Maybe the key to achieving business growth is to stop doing, and start being? Hitting your goals takes more than hustle, it requires a shift in mindset, strategic goal setting, and effective team collaboration. In this episode of The Richer Retailer podcast, Cathy Donovan Wagner and … Read More
How to Tariff-Proof Your Store
Tariffs Are Rising—Is Your Store Tariff-Proof? If rising costs are keeping you up at night, you’re not alone. Retailers everywhere are feeling the pressure of shifting tariffs and supply chain changes. But here’s the truth: your success isn’t determined by outside forces, it’s shaped by how you respond! The good news? You can take control and tariff-proof your store. Listen … Read More
Fix Your Email Marketing to Sell More
Retail is evolving, but one thing remains constant: the power of connection. And one of the best tools to build and maintain customer relationships? Email marketing. If your emails aren’t getting the attention they deserve, it’s not because email is outdated, it’s because your strategy needs a refresh. In this episode of the Richer Retailer podcast, Cathy and her guest … Read More
Why You Should Stop DIY Bookkeeping
DIY bookkeeping might be hurting your retail store. Bookkeeping might not be the most exciting part of running your store, but ignoring it can cost you big time. If you’ve ever felt overwhelmed by your financials, you’re tempted to push bookkeeping to the back burner or DIYing it, this is your wake-up call! Cathy sat down with Kirk Johnson, RETAILMavens’ … Read More
How to Stay Motivated in Tough Times
Retail is not dying, it’s evolving. Independent retailers who embrace change, leverage authenticity, and understand consumer behavior to stay motivated are thriving more than ever. In this episode of Richer Retailer, Cathy Donovan Wagner sits down with Crystal Vilkatis from Rooted in Retail, to discuss the powerful role of mindset, marketing, and community in overcoming challenges and achieving sustainable business … Read More
Retail, Politics & Authenticity: How Community Values and Social Responsibility Build Stronger Brands
Customers today don’t just buy products they buy into community values. Shoppers are drawn to businesses that stand for something, whether it’s social responsibility, business ethics, or deeper community engagement. But here’s the tricky part: how do you embrace authenticity and stay true to your core values without facing customer backlash? Why Community Values Matter in Retail Your store isn’t … Read More
Strategy is Safe – Until It’s Not
Have you ever found yourself endlessly planning, tweaking, and strategizing without actually taking action? Many retailers (and entrepreneurs in general) fall into the comfort zone of strategy, where everything is safe and full of potential… until it’s not. Recently, I had a wake-up call. My coach asked how my new team member was doing, and I enthusiastically said, “Great!” But … Read More
The #1 Tip to Grow Lifetime Customer Value
Every retailer knows the thrill of making a sale, but what if you could turn that one-time shopper into a lifelong customer? Cathy chats with Josh Orr, founder of Capital Commerce, to reveal the #1 tip that can grow your the lifetime customer value by 30%. If you’re ready to boost customer loyalty and maximize profits, keep reading, watch or … Read More
Build a Team That Gets Your Vision
Have you ever felt like your team is just going through the motions instead of actively contributing to your business goals? When you build a team that aligns with your vision your business transforms into a thriving, collaborative powerhouse. Let’s explore why sharing your vision is essential, the power of delegation, and how empowering your team can create a stronger, … Read More
Want More Sales On Your Next Live? Master QVC-Style Selling
If your live videos are getting views but not converting into sales, you’re not alone. Many retailers struggle to bridge the gap between engagement and revenue. The good news? You can change that with QVC-style selling – a proven method that creates emotional connections, urgency, and exclusivity to drive sales. Let’s break down the secrets behind QVC-style selling and how … Read More
Stay Ahead of Retail Cash Flow Challenges: Strategies for Success
Managing cash flow is one of the biggest challenges retailers face. It’s not just about how much money is coming in—it’s about making sure it’s there when you need it. Because let’s be real: unexpected expenses will pop up, slow seasons will happen, and if you’re not prepared, it can feel like you’re constantly playing catch-up. But here’s the good … Read More
Surprising Inventory Insights from a Multi-Million Dollar Retailer
Have you ever asked yourself, “If I buy more inventory, won’t I sell more?” Today, we’re unpacking this myth with inventory insights from Alana Turner, the owner of Poopsies, a thriving multi-million-dollar retail store in Galena, Illinois. Spoiler alert: Less inventory can lead to more sales! Listen to the episode here: Or watch the video here: From College Job to … Read More
Cash Flow Eaters – How to Identify and Eliminate them From Your Inventory
Are cash flow issues keeping you up at night? If you’ve ever felt like your sales are strong but your cash flow tells a different story, the problem might be hiding in plain sight, in your inventory. Let’s talk about “cash flow eaters” and how to eliminate them for good. Ready? What Are Cash Flow Eaters? Cash flow eaters are … Read More
A New Retail Income Stream to Eradicate the J-Months
Have you ever noticed how January, June, and July those pesky “J-months” always seem to drag down sales? It’s a retail problem many of us face, but don’t worry, there’s a way to turn those slow months into profitable ones. Let’s make these months your best yet. Let’s learn how to sluggish sales and boost your income by transforming your … Read More
Retail and Politics: What Store Owners Need to Know
Retail and politics. Two words you probably never thought would go hand in hand. But let me tell you something: embracing your values and beliefs isn’t just brave—it’s brilliant. It can deepen customer loyalty, make your store unforgettable, and strengthen your business in ways you never imagined. We’ve all heard the saying, “Never mix business and politics.” But here’s the … Read More
Initial Markup: The #1 Step to Take to Increase Your Profits
If you’re looking to boost your profits (and who isn’t?), there’s one magical number you absolutely need to master: Initial Markup (IMU). Initial Markup is a game-changer. It’s the not-so-secret ingredient to running a successful, profitable store. And I know—it might sound boring or complicated. But trust me, once you get a handle on it, you’ll see how empowering it … Read More
How to Get Out of a Retail Mess?
Have you ever found yourself wondering, “How do I get our of this retail mess?” You’re not alone. Matt, a retailer with 18 years of experience, recently asked me this: “How do I correct this mess I’m in? I’ve been in retail for 18 years and still don’t know the science behind what makes this work.” First, let me just … Read More
The Only Way to Grow Your Store with Ease – Part 3
Welcome to part 3 of the Grow Your Store with Ease series. If you missed the first two parts in this series, you can read them here: Part 1 and Part 2 “Go with your feelings.” “Follow your vibe.” “If it doesn’t feel good, don’t do it.” We’ve all heard advice like this. And sure, there’s some truth to it. … Read More
The Only Way to Grow Your Store with Ease – Part 2
Welcome back to our three-part series, The Only Way to Grow Your Store With Ease. In part one, we talked about how retail—and business in general—feels harder than ever. It’s comforting to know it’s not just you, but let’s be honest: that doesn’t make the challenges any less real. You want different results, right? Me too. Last time, I shared … Read More
The Only Way to Grow Your Store with Ease – Part 1
Would you like to grow your store with ease? Retail is tough, isn’t it? Especially now, with the economic uncertainty and chaos swirling around us. It’s no wonder so many store owners feel overwhelmed. You’re not crazy—it is hard. I get it because I’ve been there too. I’ve gripped tightly to whatever I thought I could control, only to see … Read More
How to Pay Yourself When There’s No Money in the Bank
Beatriz asked a question that so many store owners wrestle with: How do you pay yourself every month when there’s no money in the bank to cover regular expenses? It’s a great question—because paying yourself should absolutely be a priority! If you’re not paying yourself, your business isn’t a business—it’s a hobby. And I know you didn’t start your … Read More
The Hidden Cost of Inventory Hoarding
Let’s break down the hidden costs of inventory hoarding and share simple strategies to clear out old stock while protecting your margins. Have you ever looked at a product sitting on your store shelf for months and thought, “Someone will buy this… eventually.”? Lazy inventory is like trapped cash, and it’s time to set it free! What is Inventory Hoarding … Read More
2024 – A Year in Review ✨
As the year comes to a close, I can’t help but look back with a full heart at everything we’ve accomplished together in 2024 with this year in review. YOU — our incredible community of retail store owners — have inspired us every step of the way. Let’s take a moment to celebrate some highlights from this amazing year: ★ … Read More
#001: It’s Me. Hi – My Journey to Retail Success
I wasn’t even meant to be in retail. I was an accidental retailer, and retail success did not come easily. My journey from sleepless nights and near-bankruptcy to retail success inspired me to create Retail Mavens. Now, I’m here to share my story, the lessons I learned, and strategies to help you become a Richer Retailer not just financially, but … Read More
Top Tip for Managing Money In & Money Out
Managing money – the constant juggle of incoming revenue, paying bills, and ordering new inventory, can feel like an impossible task for store owners. Without a plan, it’s easy to get overwhelmed – and let’s be honest, we’ve all been there. That’s exactly why I love the Profit First method. It’s not just another bookkeeping system; it’s a game-changing framework … Read More
How to Start Paying Yourself When There’s Not Enough Money in the Bank
Question from Beatriz: “How do you start paying yourself every month if there’s not enough money in the bank to cover even regular expenses?” This is a great question—and it’s one that so many retail owners ask! Because here’s the truth: paying yourself needs to be a priority. If you’re not paying yourself, it’s a red flag that your business … Read More
Which Retail Action has the Biggest Impact?
Bonnie recently asked in our retail community: Which retail action has the biggest impact? As a retail store owner, it’s easy to get caught up in the day-to-day hustle — helping customers, stocking shelves, managing the register. But if you want to see real growth and sustainability in your business, it’s essential to step back and work on your store, … Read More
Top 5 Tips for Selling While Closed: Freshen Up Your Store Without Losing Business
Closing your store for a makeover might seem like a daunting task, especially when you’re worried about losing business. But what if I told you that you can turn this temporary closure into a golden opportunity if you’re focused on selling while closed? By strategically planning your closure and leveraging online platforms, you can keep your sales up and even … Read More
How Do I Get Operating Expenses Under Control?
Operating expenses can be the bane of any retail store owner’s existence. They creep up on you, and before you know it, they’re eating away at your profits. If you’ve found yourself asking, “How do I get my operating expenses under control?” you’re not alone. Let’s break down some strategies for tackling the biggest expense categories so you can regain … Read More
Retail Systems for Growth – Where to Start?
What is the #1 indicator of consistent growth? Retail systems! You can not build on a shaky foundation and you can’t grow your retail store without systems and processes that will support that growth. This question came in through our retail community recently: “I now have one year under my belt, but I’m flying by the seat of my pants! … Read More
Store Owners: Feel Like You Never Do Enough?
Store owners: Do you feel like you never do enough? Like you’re doing everything in your store – and yet it’s like you can never do enough? This is for you! This question came through in our retail community recently: I’m struggling with delegating tasks to employees, making profit goals, and constantly feeling like I never do enough If you … Read More
How to Get Rid of Old Inventory
How to get rid of old inventory? This was a question that came through in our retail community, and it is a great one that highlights a situation many store owners find themselves in: How do I get rid of old inventory with enough profit to purchase new inventory and keep my customers coming back for new, beautiful merchandise? SO … Read More
How to Keep Inventory Looking Fresh for More Sales
Keeping inventory looking fresh is essential for attracting and retaining customers, as it creates a visually appealing and dynamic shopping experience. Here are my top 10 strategies to achieve this in your store: #1: Regular Merchandising Updates Rotate your inventory frequently to showcase new arrivals, seasonal items, or trending products. This keeps the displays visually interesting and encourages customers to … Read More
Manage Your Cash Flow: Vendor Terms on Advance Orders?
Something that many store owners struggle with is managing cash flow, especially at it relates to getting vendor terms on advance orders. A great question in our retail community came from a clothing and accessories store owner who said: “I have to place a lot of my buys 6-8 months in advance. This ties up so much money and often … Read More
Profiting in the Retail Off-Season
How can you make sure you’re profiting in the retail off-season? This was a great question I received in our retail community recently, and I know many of you can relate. First things first—profitability is the goal, no matter the season. However, in a retail off-season, cash flow can take a dip, even if your business is profitable. So, let’s … Read More
3 Steps to Budget for Retail Profits
I’m about to share 3 steps to budget for retail profits – a crucial topic inspired by a question from our retail community: How do I create a strategic budget to maximize profits in my retail business? As the CEO of your retail business – you HAVE to know your numbers. I’m going to say that again: You don’t have … Read More
Where Should the Money Go – Calm the Cash Flow Chaos
Have you been feeling the cash flow chaos lately? In a recent Q&A session, a retail store owner in our retail community asked a great question: Where should the money go? Allocating your sales consistently across profit, inventory, payroll, and other crucial areas seems like an unattainable goal, leading to a frustrating cycle of financial inconsistency or put more simply: … Read More
Strategic Inventory Management: Unlock Sales Growth with the Freshness Factor
Truth bomb: You can’t grow sales with old inventory! Use the Freshness Factor formula to manage your inventory and unlock sales growth!
How Do I Calculate Profit Margins to Succeed in Retail?
In the dynamic world of retail, understanding and optimizing profit margins is crucial for long-term success. Recently, Pamela asked: How do I calculate profit margins to succeed in retail? In this blog I’ll explain the concept of cash margin, exploring its calculation, distinguishing it from gross margin, and delving into its impact on cash flow. Whether you’re a seasoned retail … Read More
5 Steps to Negotiate with Your Landlord
As a store owner, there will come a point when you have to negotiate with your landlord. Often it’s when it’s time to renew your lease, but sometimes circumstances calls for a different negotiation. Like when you just can’t make rent. Early on during the pandemic many store owners around the world faced having to shut down their business. It … Read More
The Best Content Ideas from Trade Shows
I know that going to retail trade shows is a whirlwind of activity and decisions. But don’t miss the pieces of content ideas hiding at your next trade show. It’s pure GOLD for your content marketing. You come back from trade shows with so much NEW… new lines, new items, new ideas and new enthusiasm. Right? Imagine today is your … Read More
