Coaching & Consulting

The core of what we do is to help our clients increase Profit, get Better Results, have more Fun and get better Sleep.

It’s about our commitment to helping you achieve the true potential of your business.

That’s why all of our coaching & consulting programs and services are designed to give you valuable tools and guidance, so you can create a plan to multiply your profits. We look at your independent store from all angles – profit, sales, cash flow, employee relations and productivity, branding, physical space, advertising, marketing, customer relations, training, operations and more.

We begin by asking two simple questions:

  • Where are you?
  • Where do you want to be?

Then we create a plan to bring it all to life.

I am proud to announce that for the last 3 years, my private clients have all seen MORE profits with each successive year.

Please read below to learn more about our core services and coaching programs.

Private Coaching & Mastermind:

Fast Track Your Results.

Our year-long coaching program is for high achieving go-getting retailers who want personalized support to make lightning fast progress in their business by multiplying their profitability and gaining back personal time.

Fast Track Clients work 1 on 1 with Cathy and receive a detailed, customized analysis of their store, inventory, marketing and monthly performance. It also includes an in-depth Marketing and Advertising Assessment and Strategic Plan where Cathy analyzes all your direct mail, email, print and social media marketing.

She identifies your target customer, solidifies your message and unique selling proposition and makes sure that all your marketing reflects your brand clearly. Then, Cathy will point out opportunities for growth and generate a marketing plan with action steps and systems to begin implementing immediately.

This program also includes:

  • Marketing, Social Media and Advertising Calendar –We will put together a complete calendar of events (and update monthly), including a complete markdown schedule. (Yes, there is a science to knowing when to take markdowns while maximizing profits!). In addition, we’ll set dates for supporting advertising and marketing pieces. Imagine how great it will be to have everything in one place. This way all your efforts will be fully utilized in promoting your store and bringing more raving fans through your door.
  • Peace of Mind” Cash Flow Analysis every month – you will know where you are financially and where you’re going so there are no surprises. We will forecast sales, expenses and inventory needs to create a cash flow that works.
  • Detailed Financial Analysis – We’ll review your financial documents line by line and benchmark your data to similar stores. Finally, you’ll see how you compare with your peers and how to produce more profit than you thought possible.
  • RETAILMaven-on-Call” – You get unlimited emails for laser coaching on urgent issues.
  • Weekly email check-ins on your sales goals with instant tips on how to reach those goals. You will get ideas for merchandising, employee buy-in, and promotions, just to name a few.
  • Once-a-month LIVE Calls or Webinars on a special topic with Cathy Wagner interviewing hand-picked experts in retail, marketing, advertising, social media, mindset and more – also get access to online recordings of the calls.
  • 2 private retreat weekends each year with the RETAILMavens team and like-minded retail store owners.

Please note that Fast Track Clients are accepted by application only.

Just email the RETAILMavens team at or call us directly at 847-622-8382 and we’ll get you started on the Fast Track!

RETAILMavens Profit Club

Group Support. Consistent Profit.

Our RETAILMavens Profit Club is our all-new year-long group program that mixes private coaching with in-person retreats and ongoing support.

This special club is for independent retailer who wants support growing their store while benefiting from the ongoing support of like-minded owners. This cost-effective program will help you look at the current state of your store, and customize a plan to improve profits. You’ll also receive customized training and cutting-edge tools to help give your store an advantage.

Membership includes:

  • 1 45-min monthly call with an associate Maven Coach
  • 2 2-day live events
  • Monthly personalized Cash Flow Review
  • Monthly Teaching with Q&A call
  • Monthly sales training for your staff
  • Private Forum
  • Templates to standardize your important systems
  • Sales Performance Tracking
  • Unlimited email access to our Maven Team.

If you’re serious about growing your store and making progress fast, and enjoy the support of like-minded retailers, then the RETAILMavens Profit Club is for you.

Learn more about the Club >

VIP Sessions

One day to change your whole year.

Imagine if in just one day you could get answers to EVERYTHING you need to know to make your store more profitable and enjoyable? Our VIP Sessions do just that, by giving you the opportunity to spend concentrated time with Cathy in person just outside Chicago or virtually. Our VIP Sessions provide the fastest path to profit, allowing us to accomplish more in a day then most retailers would over the course of a whole year. We work intensively on your niche, your compelling marketing message, and then craft your personal RETAILMavens marketing plan, including your year-long marketing calendar.

We’ll analyze your numbers and ideal client profile, get clear on how to target your ideal clients (inexpensively and in larger numbers) and then develop a proven strategy for pulling them in. Finally, we will work in-depth on the profit side of your retail business, focusing on how to maximize your inventory and discover profit strategies that will increase your income.

Bring your questions. Bring your goals. And be ready to bring the store of your dreams to life.

Please note that we only take a limited amount of VIP sessions per calendar year and we often have an extensive waiting list.

Ready to work directly with Cathy? Just email the RETAILMavens team at or call us directly at 847-622-8382 and we’ll set up a complimentary “Get Acquainted” consultation to discuss where you are in your retail business and where you want to go, as well as answer all your questions.