Coaching & Consulting

The core of what we do is to help our clients increase Profit, get Better Results, have more Fun and get better Sleep.

It’s about our commitment to helping you achieve the true potential of your business.

That’s why all of our coaching & consulting programs and services are designed to give you valuable tools and guidance, so you can create a plan to multiply your profits. We look at your independent store from all angles – profit, sales, cash flow, employee relations and productivity, branding, physical space, advertising, marketing, customer relations, training, operations and more.

We begin by asking two simple questions:

  • Where are you?
  • Where do you want to be?

Then we create a plan to bring it all to life.

I am proud to announce that for the last 5 years, our private clients have all seen MORE profits with each successive year. 

Please read below to learn more about our core services and coaching programs.

RETAILMavens Profit Club

Group Support. Consistent Profit.

Our RETAILMavens Profit Club is our all-new year-long group program that mixes private coaching with in-person retreats and ongoing support.

This special club is for independent retailers who want support growing their store while benefiting from the ongoing support of like-minded owners. This cost-effective program will help you look at the current state of your store, and customize a plan to improve profits. You’ll also receive customized training and cutting-edge tools to help give your store an advantage.

Membership includes:

    • 1 45-min monthly call with an associate Maven Coach
    • 1 2-day live event
    • Monthly personalized Cash Flow Review
    • Monthly Teaching with Q&A call
    • Monthly sales training for your staff
    • Private Forum
    • Templates to standardize your important systems
    • Sales Performance Tracking
    • Unlimited email access to our Maven Team
    • 3 Virtual Deep Dives
    • The Profit Breakthrough System
    • Open to Buy

If you’re serious about growing your store and making progress fast, and you enjoy the support of like-minded retailers, then the RETAILMavens Profit Club is for you.

Learn more about the Club >

The Bottom Line Breakthrough Program

Our year-long coaching program is for high-achieving go-getting retailers who want personalized support to make lightning fast progress in their business by multiplying their profitability and gaining back personal time.

Bottom Line Breakthrough clients work 1-on-1 with us and receive a detailed, customized analysis of their store, inventory, marketing, and monthly performance. It also includes a Marketing and Advertising Assessment and Strategic Plan where we analyze all your direct mail, email, print and social media marketing.

We identify your target customer, solidify your message and unique selling proposition and make sure that all your marketing reflects your brand clearly. Then, Cathy will point out opportunities for growth and generate a marketing plan with action steps and systems to begin implementing immediately.

The Bottom Line Breakthrough Program includes:

  • Merchandise Planning – This includes sales forecasting that is 93% accurate, which is the backbone of your success.
  • Open To Buy Budget – You know exactly how much to spend and precisely when.
  • Marketing, Social Media and Advertising Calendar –We will review the calendar of events that you put together (updated monthly). We’ll work with you to prepare a markdown schedule. (Yes, there is a science to knowing when to take markdowns while maximizing profits!). In addition, we’ll work together to set dates for supporting advertising and marketing pieces. This way all your efforts will be fully utilized in promoting your store and bringing more raving fans through your door.
  • Monthly Cash Flow Analysis – We will forecast sales, expenses and inventory needs to create a cash flow that works. You will know where you are financially and where you’re going so there are no surprises.
  • Detailed Financial Analysis – We’ll review your financial documents line by line and benchmark your data to similar stores. You’ll see how you compare with your peers and how to produce more profit than you thought possible.
  • 45 Minute Monthly Call – We’ll review your monthly reports, which include your Merchandise Planning, On Order, Sales Forecast for the Month and Year, and Inventory Forecast to support your sales goals and growth and Cash Flow.
  • Weekly Email Check-Ins – We’ll see where your sales are to goal and provide instant tips on how to reach those goals. You will get ideas for merchandising, employee buy-in, and promotions, just to name a few.
  • “RETAILMaven-on-Call” – You get unlimited emails for laser coaching on urgent issues.
  • A special discount on RETAILMavens products – you get them at cost (50% off).

Just email the RETAILMavens team at or call us directly at 847-622-8382 and we’ll get you started on the Bottom Line Breakthrough!

VIP Sessions

One day to change your whole year.

Imagine if in just one day you could get answers to EVERYTHING you need to know to make your store more profitable and enjoyable? Our VIP Sessions do just that, by giving you the opportunity to spend concentrated time with Cathy in person just outside Chicago or virtually. Our VIP Sessions provide the fastest path to profit, allowing us to accomplish more in a day than most retailers would over the course of a whole year. We work intensively on your niche, your compelling marketing message, and then craft your personal RETAILMavens marketing plan, including your year-long marketing calendar.

We’ll analyze your numbers and ideal client profile, get clear on how to target your ideal clients (inexpensively and in larger numbers) and then develop a proven strategy for pulling them in. Finally, we will work in-depth on the profit side of your retail business, focusing on how to maximize your inventory and discover profit strategies that will increase your income.

Bring your questions. Bring your goals. And be ready to bring the store of your dreams to life.

Please note that we only take a limited amount of VIP sessions per calendar year and we often have an extensive waiting list.

Ready to work directly with Cathy? Just email the RETAILMavens team at or call us directly at 847-622-8382 and we’ll set up a complimentary “Get Acquainted” consultation to discuss where you are in your retail business and where you want to go, as well as answer all your questions.