Have you ever wondered how you should greet customers in retail? How you greet customers can actually make or break your sales success. Many retailers I work with either feel awkward greeting a customer when they walk in their door or they fall into a standard response like “Can I help you?”, because they think that’s what they’re supposed to … Read More
How Do You Handle Curveballs?
“How do I plan my holiday season with all this uncertainty?” This is what retailers are asking me right now. How about you? The answer is: There will always be uncertainty. Really. It might seem like this is a more uncertain time than usual – but I’m telling you: Nothing is EVER certain. And this is why it is SO … Read More
Is the Battle Between Indie Retail vs. Big Box Real?
I am the first to agree that independent retail comes with its fair share of challenges and obstacles. So is the battle between indie retail vs. big box real? Truthfully? There are many store owner misconceptions – that creates obstacles that otherwise wouldn’t be there. I find that the fourth quarter and holiday season tend to bring these misconceptions, fears, … Read More
3 Ways to Stand Out Online
Enjoy these tips to help you stand out online, from guest blogger Jiselle Riley! – Cathy The pandemic has had a significant effect on e-commerce and online consumer behavior. With restrictions making it difficult for brick-and-mortar retailers to continue their business, Insider Intelligence reports that there was a 16.5% sales growth for the global retail e-commerce industry. This trend is expected … Read More
How do I get More Repeat Sales?
As a store owner, a BIG part of your revenue comes from repeat sales. But are you getting enough of them? If I was a Magic Genie in a bottle who granted you three retail wishes, you might wish for: But… Since I’m NOT a Genie (sorry I really wish I was!), you’ll have to rely less on magic and … Read More