What if I told you that I have a foolproof way to say “Take my $10!”? Retailers are always amazed that one small tweak can make a huge difference to your bottom line, but that’s what sooo exciting about applying the science of consumer psychology to your marketing, merchandising and team training. This particular strategy I’m about to share with … Read More
And the Retailer of the Year Award goes to… YOU!
I’m sure it comes as no surprise to retailers that PIVOT received an honorable mention in dictionary.com’s People’s Choice Word of the Year 2020 (the top spot was claimed by “Unprecedented”). And boy did you pivot. You SLAYED the pivot. You earned that badge – wear it with pride! But pivot simply doesn’t do justice to your achievements this past … Read More
The top 3 retail success secrets of HoHoHo
What! HoHoHo has a secret translation? We can all picture Santa Claus leaning back with hands on his belly while saying “hohoho”! It is part of his joyful and laughter-rich image. Fun fact: “Hohoho” is an onomatopoeia, which is a word that sounds like what it means. It is a deep and happy sound. In the 1970 Christmas cartoon movie, … Read More
How to Set a Sales Goal – And Why You Should
Do you set a sales goal every month, which feeds your overall sales goal for the year? If your answer is “sometimes”, you are not alone. It’s an important step that a lot of retailers miss (or skip) for one of these reasons: Why Sales Goals are Important Here is why you should: Setting realistic sales goals is so important … Read More
How to motivate your team for holiday success
We talk a lot about the importance of navigating the holiday season as a small business owner, to avoid stress and burnout (get our free guide to No More Holidaze here!) This is especially important if you are a team of one. And what if you do have a team? How can you best support them through the busy holiday … Read More