With the change of seasons and the starting of school, all customers’ minds turn to the thoughts of what they need next. If they have children, they will certainly take care of them first! Then, summer is over and people just naturally want new things for the next new season. After getting their kids ready, your customers can belong to … Read More
RETAIL CASE STUDY: @WorkDesign
@WorkDesign is a retail store for the design-savvy home-based worker. Offering everything from paper goods, furnishings, storage and shelving – to computer bags and lighting, Julia seeks to enhance personal productivity with the most functional and aesthetic products from her store, @WorkDesign. Let me tell you, Julia Archer has fantastic taste and vision. Bringing to the table 25 years of … Read More
The 3 Things You Need To Know About Your 4th Quarter Marketing
It is HERE! We are in the beginning of the 4th quarter and the end of the year will be here in just about 10 weeks. The great news is that there is still enough time to pump up your sales before then. Let’s talk about your marketing and advertising from now until them. There are 3 things you need … Read More
How To Handle A Mad Customer
Last week I discussed findings that were released in the American Express Global Customer Service Barometer, a survey conducted in the U.S. and eleven other countries exploring attitudes and preferences toward customer service. Perhaps the most significant revelation of this survey is that customers are willing to pay more, up to 9% more, to ensure that they obtain superior customer … Read More
Loyalty Programs
Everyone uses a loyalty program. You choose a certain credit card so that you can rack up airline miles. You pull out a plastic card for the cashier to swipe at the grocery store that gives you access to certain discounts. I carry a plastic tag on my key ring for Starbucks that gives me a free drink on my … Read More