By Trudy Salinas It took me a couple of weeks to write this post, because I wanted to make sure that I got it right. I had to let it marinate for a minute. After a particularly grueling day, personally, a couple of weeks ago, I came in to the shop to find this note laying on the floor. It … Read More
A Real Retailer Asks……
This is a new series that I am doing that will highlight an individual retailer and give her a chance to ask me any question. As your retail profit mentor and your retail maven I will be honest and direct when giving advice. Without further ado, allow me to introduce you to Pam Blondin. We will start with a brief … Read More
Your Count will be OFF!
It is that time of year…..no, I’m not talking about the holidays! If you are in retail, you know that ringing in the New Year also means it is physical inventory time. The number one thing to do before inventory starts is to talk to your staff about how important it is to get an accurate number. Explain to them … Read More
3 Must Do Things for “Before Christmas” Marketing That Will Maximize Your Impact on Your Raving Fans and Drive Them into Your Store!
It is HERE! We are in the midst of the December and the end of the year will be here in just about 3 weeks. The great news is that there is still enough time to pump up your sales before then. Let’s talk about your marketing and advertising from now until them. There are 3 things you need to … Read More
Contraction or Expansion. Which is better? Where are you?
There is a time for everything, a season for every activity under the sun. It is biblical. There have been songs written about it. There’s a time to reap and a time to sow. Many of you are reaping! Yay!! You are experiencing expansion. But contraction happens. For no reason. You can be doing everything the right way. And it … Read More