You’re Not Just a Store: You’re a Brand

branding, retail, brand experience, business branding, brand identity, outsourcing, authenticity, marketing agency, AI in marketing

Many store owners think a brand is just a logo, color palette, or catchy tagline. But branding goes far beyond design. It’s about how your customers feel every time they interact with your store whether in person, online, or through your marketing. Watch the full episode in YouTube In this episode, I had the pleasure of sitting down with Sue … Read More

The Silent Profit Killer: Gut-Based Pricing Is Costing You Thousands

markup, pricing strategy, profit, IMU, profit killer, gut, costing, psychology, sales, anchor pricing

Did you know that there’s a hidden force quietly costing independent store owners thousands each year and it is called gut-based pricing. What’s really hurting your profits? Not the competition. Not slow traffic. It’s gut-based pricing; retail’s silent killer. Watch the full episode in YouTube: https://youtu.be/p_zldyDRdU0 Today, in this episode of The Richer Retailer, I’m naming the problem, unpacking the … Read More

Retail Curation | State of Retail: June 2025

retail, curation, inventory management,, consumer psychology, merchandising, retail trends, intentionality, summer, customer engagement, june

Retail Curation: Curate to Connect. How Independent Retailers Can Win Summer with Intention If your store feels a little all over the place right now, you’re definitely not alone. May always ends in a whirlwind, and suddenly it’s June. Some retailers are already seeing slower foot traffic, while others are swamped with tourists. Meanwhile, many are wondering: “should I just … Read More

How Profit First Transforms Retail Stores

markup, pricing strategy, profit, IMU, profit killer, gut, costing, psychology, sales, anchor pricing

“I’ve come to believe that  transformation is the most powerful force in business . That’s the power of transformation, and it’s why this episode of The Richer Retailer that transforms retail stores is so special.” Watch the full episode in YouTube now! I had the absolute honor of sitting down with my dear friend, Liz Szporn a Profit First coach, … Read More

Tariffs, Growth Strategy & Smart Scaling

retail, growth strategies, inventory management, customer loyalty, slow economy, tariffs, data-driven

Growth Strategy: How You Can Grow in a Slow Economy; Let’s talk about growth strategy that every retailer is thinking about right now: “Is it even smart to scale right now?” The headlines say the economy’s cooling off. Tariffs are back in the news. Foot traffic is shifting. It’s easy to get nervous. In fact, recently, another retailer asked me … Read More