Ho Ho Ho – The Secret Translation

What! Ho Ho Ho has a secret translation? We can all picture Santa Claus leaning back with hands on his belly while saying “ho ho ho”. It is part of his joyful and laughter-rich image. “Ho ho ho” is an onomatopoeia, which is a word that sounds like what it means. It is a deep and happy sound. In the … Read More

A Line At Your Counter? Do this so you don’t miss any sales!

Let’s keep your raving fans happy and buying!  Ho-Ho-Holiday season means lines at your front counter. YAY!  But the stress of losing sales can completely ruin it for you. I don’t want you leaving any dollars in the pockets of your customers that could have gone to you! For proper staffing on busy days, be sure to have all the … Read More

Well this was embarrassing – but I am…

Hello there! I pretty much screwed up – but I am proud. Why? Because I did it.   I am in a Mastermind group and in our Monday 10 am accountability group…Frankly, everyone should be – but more about that later. In that group, I stated that I had been scared to death to do a FB Live video. I … Read More

What’s Your Return Policy?

Retail is about creating relationships. GOOD retail is about creating GOOD relationships. BAD retail is about creating BAD relationships. Now before you dismiss this as being obvious, please stop.  Take a breath – in and out.  Think about what kind of relationships the policies of your store creates.  Many policies – if not most – are put in place to … Read More

5 Ways Every Retailer Can Increase Holiday Season Sales

The Holiday Season is every retailer’s dream and nightmare. When I owned my boutique, I used to joke that I wished Jesus had a brother so we could do it all two times a year instead of one. At the same time, the holiday season caused a lot of stress for my team and me, I REALLY wanted to make … Read More

Our Manifesto. Do you have one?

More powerful than a mission statement. This is what we believe. This is who we are. This is what we do. What do you believe? Who are you? What do you really do? You are part of a revolution. You know who you are impacting. Write it down. Share it! Here is Our Manifesto. Do you have one?

Now is a terrible time to be in retail

Now is a terrible time to be in retail. More than 2,800 retail stores have closed this year through mid-April.  That is more closings than during the entire year of 2016.  At this year’s rate, more stores could close in 2017 than during the recession of 2008. And the future doesn’t look much brighter. The Bubble Has Burst “Our industry, … Read More

Keep Customers Loyal… & Make More Money

By Nicole Rehyle Cathy here, I really like Nicole’s point in #3.  What do you think?  Let us know on Facebook!!! So often, retailers are worried about getting new customers that they forget to care about their existing customers. This type of mentality can lead to a lack of customer retention – and possibly even worse, a bad reputation. The … Read More

A Great Excuse For a Party! It’s a Fifth Saturday.

A Great Excuse For a Party! It’s a Fifth Saturday. And the RETAILMavens 3 Email Guaranteed Traffic Strategy! At this time of year, there are pretty much 2 kinds of stores. 1. Stores with lots of new inventory coming in 2. Stores with lots of old inventory on sale You have a unique opportunity to take advantage of with a … Read More

I don’t want to be known as an “always on sale’s store!”

I don’t want to be known as an “always on sale” store!   This is an actual story about the most recent client to ask this question…..names have been changed to protect the innocent! “I had a great bag made with my logo on it.  My idea is to give it away as a gift with purchase on Earth Day … Read More