Now is a terrible time to be in retail

Now is a terrible time to be in retail. More than 2,800 retail stores have closed this year through mid-April.  That is more closings than during the entire year of 2016.  At this year’s rate, more stores could close in 2017 than during the recession of 2008. And the future doesn’t look much brighter. The Bubble Has Burst “Our industry, … Read More

Keep Customers Loyal… & Make More Money

By Nicole Rehyle Cathy here, I really like Nicole’s point in #3.  What do you think?  Let us know on Facebook!!! So often, retailers are worried about getting new customers that they forget to care about their existing customers. This type of mentality can lead to a lack of customer retention – and possibly even worse, a bad reputation. The … Read More

A Great Excuse For a Party! It’s a Fifth Saturday.

A Great Excuse For a Party! It’s a Fifth Saturday. And the RETAILMavens 3 Email Guaranteed Traffic Strategy! At this time of year, there are pretty much 2 kinds of stores. 1. Stores with lots of new inventory coming in 2. Stores with lots of old inventory on sale You have a unique opportunity to take advantage of with a … Read More

I don’t want to be known as an “always on sale’s store!”

I don’t want to be known as an “always on sale” store!   This is an actual story about the most recent client to ask this question…..names have been changed to protect the innocent! “I had a great bag made with my logo on it.  My idea is to give it away as a gift with purchase on Earth Day … Read More

Are You A Frog? Warts and all?

Are You a Frog? Warts and all?   Let me guess.  Your immediate response is… “NO! And I don’t have any warts!” Are you sure? The story goes that if you put a frog in a pot of boiling water it will jump out immediately. The frog recognizes that a pot full of boiling water isn’t conducive to a long, … Read More

Renegade Notes

  I’ve got a student of mine whom I adore. She’s a talented, highly intelligent and capable business owner whom now no one knows about. And it’s mostly her choice.

Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans

The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.  We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.”  Then our cabbie on the ride home gave us the same advice. … Read More

GO BIG or GO HOME

It is NCAA basketball time. I LOVE IT! It is March Madness.  All these teams get one shot.  If they lose – they go home.  If they go big, they advance. For you, to advance means to increase your profits, right?  So how do you go big? In order to go big, let’s start by going small.  Let’s look at … Read More

Feeling Unmotivated or Just Not in the Mood??

Ever felt unmotivated and simply not in the mood to do anything? Yeah, it happens to me too. I had this amazing eight weeks of rocking and rolling after the holidays with all sorts of fabulous ideas and new marvelous clients – it was great!  I am always motivated and ready to take action on goals, but sometimes I hit … Read More

Omnichannel Marketing – The Best Service You Can Offer Your Customers

We take a big deep breath… and another… and maybe a 100 more – then commit to opening our very own store. All the work is done to design it, do the build out, get fixtures, create logos and a brand, travel to trade shows, curate product, train staff, advertise and marketing….and then the doors are open. HOORAY. It is … Read More