5 Ways to Grow Your Email List

5 ways to grow your retail email list

Here’s why you should grow your email list: One of the best tools you can have in your marketing strategy toolbox is email marketing. It remains by far the most effective way to GET new customers AND effectively market to them – but in order for it to have the impact you need, you need to have a list of … Read More

Why are My Sales so Slow?

“Why are my sales so slow? We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where … Read More

Clearance Sale Tips – Why Dollar Tables?

What if I told you that I have a foolproof way for your customers to say “Take my money!”?  Retailers are always amazed that one small tweak can make a huge difference to the bottom line, but that’s what sooo exciting about applying the science of consumer psychology to your marketing, merchandising and team training. I love doing this research … Read More

Avoid This Checkout Mistake – Markdowns vs. Discounts

So many store owners make this common checkout mistake you should avoid. I’m talking about the definition of a markdown vs a discount. You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price.  But … Read More

Retail Planning: Do NOT Make Resolutions Yet!

This time of year we’re flooded with posts about New Year resolutions. And don’t get me wrong – I absolutely believe in setting goals, and in writing them down. That’s surely a step that increases success. But right now I’m asking you to NOT make any New Year’s Resolutions.  Not yet. There is something else you must do first. Look … Read More

How Markdowns Save You Money

You can IMPROVE your margins by taking MARKDOWNS. Crazy! Quite a contradiction, right?  At first glance, it makes a lot of sense to take smaller markdowns, doesn’t it? By keeping markdowns smaller, you are protecting your profit margins. I bet you have stretched it to 50% off, but you didn’t go further because then you’re not getting back what you … Read More

Sell Your Duds Without a Discount!

sell your duds without a discount

Your day is just starting. Unlocking the door you walk into your dark, quiet store. You’re so used to your morning opening routine, that you don’t even have to think about what you are doing. You put your things in the back room, turn on the computer, put your float in the cash register, turn on the lights… And there … Read More

Retail Loss Prevention – Everything You Need to Know!

retail loss prevention

Shoplifting is an unfortunate reality of brick & mortar retail life, which is why retail loss prevention is so important. Because there are ways you can minimize opportunities of theft and improve your safety. We reached out to theft prevention officer Joe who gave us these helpful tips – that shoplifters everywhere DON’T want you to know –  to reduce … Read More