Why You Shouldn’t Do a Storewide Sale!

storewide sale

When cash is tight it’s easy to fall into the trap of running a storewide sale. After all, what would attract customers more than “Everything is 20% off!”, right? I’m here to tell you… DON’T DO IT!!! This plan will backfire on you! Why You Shouldn’t do a Storewide Sale When you run a storewide (or sitewide) sale, you actually … Read More

Why You Shouldn’t Do a Weekend Sale

weekend sale

I was chatting with a client recently, and she was feeling a little panicky. Her sales were down and she told me she wanted to do a quick weekend sale. My immediate answer was “NO”, quickly adding an explanation for why it was a bad idea. Then I realized that you might not know why it’s a bad idea either! … Read More

State of Retail 2022 – The 5 E’s of Retail Success

State of Retail 2022

There has been a lot of uncertainty and confusion about what retailers can do right now to deal with everything going on in politics, with the economy and the world in general. Consumer habits have changed for sure. Recently I delivered my annual State of Retail in 2022 at our RETAILMavens Mastermind Retreat, sharing what you need to know about … Read More

Create More Time in Your Day

Create More Time So That Your Business Is Fully Supporting YOU | RETAIL Mavens Small Business Retail Consulting | Chicago Online Support

Create More Time So That Your Business Is Fully Supporting YOU | One of the top reasons people give for why they haven’t achieved their goals, started or completed a project, or spent time on a hobby they really enjoy – is that they don’t have enough time. RETAIL Mavens Small Business Retail Consulting | Chicago Online Support

My Top Tip to Increase Sales

top tip to increase sales

When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective. I’m sharing it because it wasn’t the … Read More