Welcome to Day 12 of the 12 Days of Christmas! This is it! You must release your inner Grinch………….and give the best gift ever. By following the steps in the video you will be providing the best customer service EVER! You can really make a difference in a person’s life today. Simple. Basic. Powerful. Watch the video and let me … Read More
Best Tactics To Avoid Markdowns
Pay Attention To Your Gut. If you don’t love it, don’t buy it. That is a markdown waiting to happen. Don’t Pay Attention To Your Gut. If you love it, really love it, want it for yourself, and are worried that it is too expensive – then do order it. Time and time again I find that an … Read More
The Election or Hurricane Sandy: Where’s the focus? Where’s your focus?
Thank God that the storm is over. We are all breathing a little easier – the anticipation of it was incredible. I could hardly stop watching TV. But the election strategists had to be having a heart attack as they lost precious time before the election. They lost precious time to make certain specific differentiating points clear to all of … Read More
Obama vs Romney! 12 Specific Elements of 2 Great Emails and the 2 Ideas to Improve Them
This is like your own workshop in indie retailing email campaigns! I am including two examples of good emails for you to learn from. Read through this first email and see if you can pick out the 4 great components and the one I would have changed… Subject: Cathy Will your child be a rocket scientist? There are 4 great … Read More
Tired of Every Vendor Saying NO to Payment Terms and Asking For Your Credit Card?
Today’s article is a little different in format. I was asked this same question by 4 clients in the last week. So I’m sure you have struggled with this too. I am including a series of emails between a client and myself about how she negotiated with her vendors. Have you had this same conversation with a vendor? Tell me … Read More