Improve Your Sales – With Emails

Email marketing remains the BEST way to market to your customers. Why? It’s easy  It’s inexpensive You can reach a lot of customers at once It’s effective in building relationships & driving sales You own your list – unlike your followers on social media Let me add some numbers to emphasize my point: 81% of Americans look at their email … Read More

5 Ways to Grow Your Email List

One of the best tools you can have in your marketing strategy toolbox is email marketing. It remains by far the most effective way to GET new customers AND effectively market to them – but in order for it to have the impact you need, you need to have a list of customers to send emails to. Whether you are … Read More

Why are My Sales so Slow?

“We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? You always start the … Read More

Clearance Sale Tips – Why Dollar Tables?

What if I told you that I have a foolproof way for your customers to say “Take my money!”?  Retailers are always amazed that one small tweak can make a huge difference to the bottom line, but that’s what sooo exciting about applying the science of consumer psychology to your marketing, merchandising and team training. I love doing this research … Read More

Avoid This Checkout Mistake – Markdowns vs. Discounts

To your customer, there is no difference between a markdown and a discount – they both mean a reduced price.  But for a Revolutionary Retailer like you, there is a subte, but important difference, and if you don’t know it – you might be making a common mistake. The difference is in your ability to make informed, profitable decisions. The … Read More

Retail Planning: Do NOT Make Resolutions Yet!

This time of year we’re flooded with posts about New Year resolutions. And don’t get me wrong – I absolutely believe in setting goals, and in writing them down. That’s surely a step that increases success. But right now I’m asking you to NOT make any New Year’s Resolutions.  Not yet. There is something else you must do first. Look … Read More

How Markdowns Save You Money

You can IMPROVE your margins by taking MARKDOWNS. Crazy! Quite a contradiction, right?  At first glance, it makes a lot of sense to take smaller markdowns, doesn’t it? By keeping markdowns smaller, you are protecting your profit margins. I bet you have stretched it to 50% off, but you didn’t go further because then you’re not getting back what you … Read More

Sell Your Duds Without a Discount!

Your day is just starting. Unlocking the door you walk into your dark, quiet store. So used to your morning opening routine are you, that you don’t even have to think about what you are doing. You put your things in the back room, turn on the computer, put your float in the cash register, turn on the lights… And … Read More

Traffic Down? Raise Your Items per Sale

There is something important I want you to know: YOU are NOT powerless! It’s so very easy (I know, I’ve been there) to feel defeated when traffic is down, and your sales are suffering because of it. It’s easy to blame an outside force – the weather, the economy, the pandemic… BUT you have more control than you might think. … Read More

Retail Loss Prevention – Everything You Need to Know!

Shoplifting is an unfortunate reality of brick & mortar retail life, but there are ways you can minimize opportunities of theft and improve your safety. We reached out to theft prevention officer Joe who gave us these helpful tips – that shoplifters everywhere DON’T want you to know –  to reduce incidents of theft and stay safe: Thieves don’t want … Read More