To Weekend Sale or Not?

I was chatting with a client recently, and she was feeling a little panicky. Her sales were down and she told me she wanted to do a quick weekend sale. My immediate answer was “NO”, quickly adding an explanation for why it was a bad idea. Then I realized that you might not know why it’s a bad idea either! … Read More

Why a Sale is NOT the Answer to Your Slow Sales Right Now

A clearance sale has to be strategic – done in the right way, at the right time and for the right audience for it to work. And right now is not the time! I’ll tell you why, and exactly what you SHOULD do right now to increase traffic, sales AND profits.

Using your passion to improve your sales

Most retailers I work with, didn’t open their retail store because they love selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want to share with the world, or for a hobby that brings them so much joy. But it’s usually not … Read More

Are You A Frog?

Are You a Frog? Warts and all? If I were to ask you: Are you a frog? Warts and all? I’m going to guess that your immediate response is: “NO! And I don’t have any warts!” But are you sure? We all know the story about the frog and boiling water. It goes that if you put a frog in … Read More

Why Calling is Not a 4 Letter Word

When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More

Do you have Shiny New Object Syndrome?

Shiny New Object Syndrome | RETAIL Mavens | Small business Consulting | Chicago North America

We live in truly amazing times. Technological advances are making things possible we never even could have dreamed about just a decade or two ago – Like social media, cloud based computing, iPads and virtual assistants like Google and Alexa. (What’s your fav command? Mine is “Alexa play Taylor Swift’s new album from Spotify”) But with all the opportunities this … Read More

How to create more time in your day

Create More Time So That Your Business Is Fully Supporting YOU | RETAIL Mavens Small Business Retail Consulting | Chicago Online Support

Create More Time So That Your Business Is Fully Supporting YOU | One of the top reasons people give for why they haven’t achieved their goals, started or completed a project, or spent time on a hobby they really enjoy – is that they don’t have enough time. RETAIL Mavens Small Business Retail Consulting | Chicago Online Support

How to change what isn’t working

“The definition of insanity is doing the same thing over and over expecting different results.”– Albert Einstein We all know that famous quote, right? It’s one of my favorites. But knowing it, and living it are two different things. Is there something you don’t like about your life or your business right now? Would you like to have more time … Read More

The life of a Richer Retailer

Imagine… Being completely rested. Feeling good. Being fully supported – emotionally, physically and financially.Spending your time wisely, on what you love most.Indulging in exquisite foods. Feeling inspired by your work. Laughing often.Loving your surroundings. Feeling rich. In every sense of the word. This is what it means to be a Richer Retailer. And you are allowed to want it all. … Read More

And now just a little of that human touch (Part 3 of 3)

First, pat yourself on the back. I know that looking at reports can be confusing …. and frustrating. There is no shortage of numbers and data to access, the problem is knowing what to do with it. By completing the RETAILMavens Richer Retailer Vendor Scorecard you are taking action towards a successful season, and improved cash flow, and THAT sets … Read More