Customers today don’t just buy products they buy into community values. Shoppers are drawn to businesses that stand for something, whether it’s social responsibility, business ethics, or deeper community engagement. But here’s the tricky part: how do you embrace authenticity and stay true to your core values without facing customer backlash? Why Community Values Matter in Retail Your store isn’t … Read More
Strategy is Safe – Until It’s Not
Have you ever found yourself endlessly planning, tweaking, and strategizing without actually taking action? Many retailers (and entrepreneurs in general) fall into the comfort zone of strategy, where everything is safe and full of potential… until it’s not. Recently, I had a wake-up call. My coach asked how my new team member was doing, and I enthusiastically said, “Great!” But … Read More
The #1 Tip to Grow Lifetime Customer Value
Every retailer knows the thrill of making a sale, but what if you could turn that one-time shopper into a lifelong customer? Cathy chats with Josh Orr, founder of Capital Commerce, to reveal the #1 tip that can grow your the lifetime customer value by 30%. If you’re ready to boost customer loyalty and maximize profits, keep reading, watch or … Read More
Build a Team That Gets Your Vision
Have you ever felt like your team is just going through the motions instead of actively contributing to your business goals? When you build a team that aligns with your vision your business transforms into a thriving, collaborative powerhouse. Let’s explore why sharing your vision is essential, the power of delegation, and how empowering your team can create a stronger, … Read More
Want More Sales On Your Next Live? Master QVC-Style Selling
If your live videos are getting views but not converting into sales, you’re not alone. Many retailers struggle to bridge the gap between engagement and revenue. The good news? You can change that with QVC-style selling – a proven method that creates emotional connections, urgency, and exclusivity to drive sales. Let’s break down the secrets behind QVC-style selling and how … Read More