Retail is evolving, but one thing remains constant: the power of connection. And one of the best tools to build and maintain customer relationships? Email marketing. If your emails aren’t getting the attention they deserve, it’s not because email is outdated, it’s because your strategy needs a refresh. In this episode of the Richer Retailer podcast, Cathy and her guest … Read More
Why You Should Stop DIY Bookkeeping
DIY bookkeeping might be hurting your retail store. Bookkeeping might not be the most exciting part of running your store, but ignoring it can cost you big time. If you’ve ever felt overwhelmed by your financials, you’re tempted to push bookkeeping to the back burner or DIYing it, this is your wake-up call! Cathy sat down with Kirk Johnson, RETAILMavens’ … Read More
How to Stay Motivated in Tough Times
Retail is not dying, it’s evolving. Independent retailers who embrace change, leverage authenticity, and understand consumer behavior to stay motivated are thriving more than ever. In this episode of Richer Retailer, Cathy Donovan Wagner sits down with Crystal Vilkatis from Rooted in Retail, to discuss the powerful role of mindset, marketing, and community in overcoming challenges and achieving sustainable business … Read More
Retail, Politics & Authenticity: How Community Values and Social Responsibility Build Stronger Brands
Customers today don’t just buy products they buy into community values. Shoppers are drawn to businesses that stand for something, whether it’s social responsibility, business ethics, or deeper community engagement. But here’s the tricky part: how do you embrace authenticity and stay true to your core values without facing customer backlash? Why Community Values Matter in Retail Your store isn’t … Read More
Strategy is Safe – Until It’s Not
Have you ever found yourself endlessly planning, tweaking, and strategizing without actually taking action? Many retailers (and entrepreneurs in general) fall into the comfort zone of strategy, where everything is safe and full of potential… until it’s not. Recently, I had a wake-up call. My coach asked how my new team member was doing, and I enthusiastically said, “Great!” But … Read More
