“by Linda Claire Puig, 6-figure newsletter and email marketing expert” Summer is a GREAT time to create your first newsletter. Typically, work loads are slimmer as people go on vacations. So use that time wisely to work on YOUR business, and a newsletter is the perfect project! If you’re not exactly sure where to start, I’ll make simple for you. … Read More
7 WriterDowners From the Indie Retailers Conference
The Independent Retailers Conference was an event full of great resources and fantastic education. So much so that I decided to share some key insights…or “writerdowners” as I like to call them! That means that they are so good that they must be written down so as not to be forgotten! 1. From Ron Cates of Constant Contact: Use Arial … Read More
Should You Buy From That Vendor Again? How To Know For Sure!
As an indie retailer, doesn’t it seem like you are always buying? I get asked so often, “How do I know for certain how a vendor is performing for me?” It is easier than you think to measure vendor performance. There are 5 steps to take. They can make all the difference. Every time I have clients do this exercise, … Read More
Did You Break Your New Year’s Retail Resolution Yet?
Actually perhaps a better question is…do you even still remember what it was? Did you write it down? The first week or so of the year is full of such hope and opportunity right? You dream about how life and your store can be different. Often it seems like the most obvious solution to those dreams is more sales. If … Read More
Want To Move Some Old Inventory Fast? Learn This Consumer Psychology Trick Regular
This is one of my favorite secrets to a successful sale. You can do it anytime – but clearance time is the best. Retailers miss it all the time! I want you to have every opportunity to move out more sale junk…oh I didn’t mean to say that – I meant to say fine high quality but slightly less popular … Read More