This is like your own workshop in indie retailing email campaigns! I am including two examples of good emails for you to learn from. Read through this first email and see if you can pick out the 4 great components and the one I would have changed… Subject: Cathy Will your child be a rocket scientist? There are 4 great … Read More
Tired of Every Vendor Saying NO to Payment Terms and Asking For Your Credit Card?
Today’s article is a little different in format. I was asked this same question by 4 clients in the last week. So I’m sure you have struggled with this too. I am including a series of emails between a client and myself about how she negotiated with her vendors. Have you had this same conversation with a vendor? Tell me … Read More
How to Reward Your Most Frequent Customers?
Everyone uses a loyalty program. You choose a certain credit card so that you can rack up airline miles. You pull out a plastic card for the cashier to swipe at the grocery store that gives you access to certain discounts. I carry a plastic tag on my key ring for Starbucks that gives me a free drink on my … Read More
3 Tricks to Making More Money in 4th Quarter
Retailers want more… more profit, move more product and enjoy more cash. When they get more, their raving fans will have their lives impacted more from the retailer’s carefully edited merchandise and the local economy is stimulated more. Our mission at RETAILMavens is to help retailers get more. In working with retailers for 13+ years, we know 3 “tricks” to … Read More
Take Responsibility
Here is a joke that I just love. A flood was coming. One man of faith was offered a ride out of town, but declined saying ‘God will grant me a miracle.’ As the waters rose, he had to move to the 2nd floor of his house. People came by in a boat and encouraged him to leave with them. … Read More