It is that time of year…..no, I’m not talking about the holidays! If you are in retail, you know that ringing in the New Year also means it is physical inventory time. The number one thing to do before inventory starts is to talk to your staff about how important it is to get an accurate number. Explain to them … Read More
3 Must Do Things for “Before Christmas” Marketing That Will Maximize Your Impact on Your Raving Fans and Drive Them into Your Store!
It is HERE! We are in the midst of the December and the end of the year will be here in just about 3 weeks. The great news is that there is still enough time to pump up your sales before then. Let’s talk about your marketing and advertising from now until them. There are 3 things you need to … Read More
Contraction or Expansion. Which is better? Where are you?
There is a time for everything, a season for every activity under the sun. It is biblical. There have been songs written about it. There’s a time to reap and a time to sow. Many of you are reaping! Yay!! You are experiencing expansion. But contraction happens. For no reason. You can be doing everything the right way. And it … Read More
You Don’t Need To Be #1
Marc Weiss, Principal at Management One, recognized that those odd 5 toed shoes from Vibram were becoming a hot trend. He quickly advised all of us consultants about it so that our clients could jump on it. At our national conference, he shared the story that one of those clients had taken action and had generated over $1,000,000 in sales! … Read More
Reducing Shopping Anxiety
Fred Mael, Phd MaelConsulting.com December can be a time of anxiety for everyone involved in retail activity. For store owners and merchandise producers, there is so much riding on having a smashing season’s finale. For retail employees, it can mean very long hours and big, agitated crowds – and the alternative is worse. And for many shoppers who should be … Read More