People Are Out…and NOT In Your Store

All my conversations with my private clients have been about what to do about sales this month. I thought that you might benefit from this too. You MUST know what your monthly goal is to begin with! There is still more than a week left. It isn’t over. Commit to taking action Set up a way to communicate with your … Read More

Grandma Donovan’s Soda Bread Recipe

Happy St. Patrick’s Day! It is a big national holiday in our house. All of my grandparents were born in Ireland, as were Paul’s mother’s parents. When she was alive, my grandmother always had knitting needles in her hands. In fact she became blind in the last years of her life and yet she still produced wonderful beautiful Irish sweaters … Read More

Fun and Games!

Are you feeling the pressure? When you are in the midst of a big month before a holiday like we are now, it can start to feel pretty tense. Let me share with you some strategies that my private clients use in times like this to make sure that they reach their sales goals. You know that you have to … Read More

How to Turn A Mad Customer Into A Loyal Customer

American Express released their findings last year in the American Express Global Customer Service Barometer, a survey conducted in the U.S. and eleven other countries exploring attitudes and preferences toward customer service. Perhaps the most significant revelation of this survey is that customers are willing to pay more, up to 9% more, to ensure that they obtain superior customer care. … Read More

Why Do Independent Retailers Fail?

A New York Times business columnist asked me this question.  “There are three reasons”, I replied. They ignore numbers. They ignore customers. They ignore their own story. All of this happens because they are so busy running their stores.  They don’t stop multi tasking long enough to be strategic and develop a plan. THIS IS TRAGIC. THIS IS A DUMB … Read More

Take Responsibility.

Here is a joke that I just love. A flood was coming. One man of faith was offered a ride out of town, but declined saying ‘God will grant me a miracle.’ As the waters rose, he had to move to the 2nd floor of his house. People came by in a boat and encouraged him to leave with them. … Read More

CASE STUDY: How To Increase Your Net Income by $53,976

My client had come through 2009 with sales down and profits up.  That was good news.  She recognized that she had done better than most retailers, but she wanted to get much more from 2010.  Bottom line, she wanted to make more money – and expected me to show her how.  My problem was that we have been working together … Read More

The Top 3 Things You Must Do For A Profitable Season

With the change of seasons and the starting of school, all customers’ minds turn to the thoughts of what they need next. If they have children, they will certainly take care of them first! Then, summer is over and people just naturally want new things for the next new season. After getting their kids ready, your customers can belong to … Read More

Batman & Robin Will Double Your Sales

I just landed in Washington DC and saw this sign just outside of my gate. It was at a Auntie Anne’s Pretzel stand. It stopped me in my tracks. Paul laughed at me for taking a picture – and now I am mad that I didn’t include the whole sign. To the right of the words were three small bowls with … Read More

Before You Head to that Trade Show

It is trade show time again.  It’s time to start placing orders for the next season.  It is a time filled with hope and possibility.  Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go.