“If you are simply interested in something, you do what is convenient. If you are committed, you do whatever it takes.” – John Assaraf Let those words really sink in. This is about responsibility. The fact is that winners take responsibility which leads to success and more motivation and more happiness. It is all so easy to say, isn’t it? … Read More
Super Bowl = Super Store Sales
114,400,000 people. That is the number of viewers for the Super Bowl XLIX on February 1, 2015. An incredible 71.1% of all TV’s on at that time were watching the game. It is a major cultural event. Don’t miss using it as an opportunity to drive traffic to your store. Use it as the end of the sale season. Generally, … Read More
Facebook Is Lying To You.
I help facilitate a Facebook page for a group of entrepreneurs. The page is for day-to-day support. Everyone is encouraged to use the page as a place to ask questions, share celebrations and challenges. I was monitoring the page one day and I saw a post by someone who “admitted” she had been hiding. She shared that things had been … Read More
3 Must Do Things for 4Q Marketing to Drive Your Raving Fans to Your Store!
It is HERE! We are in the midst of the 4th quarter and the end of the year will be here in just about 7 weeks. The great news is that there is still enough time to pump up your sales before then. Let’s talk about your marketing and advertising from now until them. There are 3 things you need … Read More
Holiday Sales Checklist: THE 4-Step Scientific Formula
Here is THE 4-step scientific formula to ensure your Holiday Indie Retail Sales Skyrocket and Avoid the Pitfalls that Prevent Maximum Profits. The holidays as a retailer are tough. I’m not going to lie – you know it and I know it. Long hours mean less time to spend with our families and friends. Add the pressure to meet your … Read More