If your live videos are getting views but not converting into sales, you’re not alone. Many retailers struggle to bridge the gap between engagement and revenue. The good news? You can change that with QVC-style selling – a proven method that creates emotional connections, urgency, and exclusivity to drive sales.
Let’s break down the secrets behind QVC-style selling and how you can use it to turn your lives into must-watch, revenue-generating events.
Why QVC-Style Selling Works
At its core, QVC-style selling is about creating an experience—not just presenting products. This approach works because it:
- Builds Emotional Connections: Your audience feels personally invested in the product.
- Creates Urgency and Exclusivity: Limited-time offers and exclusive deals inspire immediate action.
- Engages Through Storytelling: Stories make products memorable and relatable.
The FABG Formula for Live Selling Success
One of the keys to QVC-style selling is using the FABG formula:
- Features: What does the product offer?
- Advantages: Why is it better than alternatives?
- Benefits: How does it make the customer’s life easier or better?
- Grabber Story: A relatable, emotional anecdote about the product.
For example:
Instead of saying, “This is a hand-poured soy candle,” say:
“This candle smells like fresh-baked cookies. I gave one to my best friend last Christmas, and she said it made her home feel so cozy and festive all season. If you love that warm, nostalgic holiday vibe, this candle is for you!”
This storytelling approach helps customers see themselves enjoying the product and encourages them to buy.
5 Tips to Turn Lives Into Sales
- Be Prepared
- Select 3-5 products to showcase (you can add more as you start to feel more comfortable).
- Ensure your setup has great lighting and a visually appealing background.
- Engage Your Audience
- Ask questions like, “What’s your favorite scent?” or “Where are you watching from?”
- Give shoutouts to viewers by name to make them feel special.
- Create Urgency
- Highlight stock levels: “We only have 5 candles left!”
- Offer exclusive deals during the live: “This price is only available right now!”
- Make It Easy to Buy
- Provide clear instructions: “DM us the word ‘Buy’ to claim yours!”
- Repeat the process for new viewers joining mid-session.
- Evaluate Your Results
- Track sales, views, and engagement after each live session.
- Use this data to improve future sessions.
How to Get People to Show Up for Your Lives
Driving traffic to your live sessions is crucial. Here’s how to ensure a great turnout:
- Promote Early: Share teasers and countdowns 3-5 days before the event.
- Create Incentives: Offer exclusive discounts or free gifts for attendees.
- Be Consistent: Schedule lives at the same time each week to build anticipation.
Challenge: Your First QVC-Style Live
Ready to try QVC-style selling? Here’s your action plan:
- Pick 2-3 products from your inventory.
- Go live and present them using the FABG formula.
- Include at least two clear calls-to-action for each product.
- Celebrate the effort—even if it’s not perfect, you’re taking a huge step forward!
If you found these insights helpful, join the conversation in our Richer Retailer Facebook Group to connect with other ambitious store owners. Together, we’ll build thriving businesses that serve our lives and communities. Still feel weird about selling? Check out this post!
QVC-style selling is a game-changer for retailers who want to turn engagement into revenue. By focusing on emotional connections, storytelling, and urgency, you can create live sessions that drive sales and build deeper connections with your audience.
Your next breakthrough might just be one live session away. So go ahead, take the leap, and let us know how it goes!
Ready to join the Millie Club? If you’re already at multiple 6 figures and ready to scale up past 7 figures, watch our free class: 3 Steps to Maximize Profit & Reduce Overwhelm