Category: Mindset

What You Didn’t Know That You Needed in Order to be Truly Richer – Part 1

store owner burnout, hustle culture, CEO mindset for retailers, working on the business, delegation for store owners, sustainable success, retail business growth

Picture the night you finally hit the number you’d been chasing. Now picture yourself lying in bed that same night, too tired to feel any of it. That was me the year I crossed the million dollar mark. “Yep. This is amazing. Yep.” Running on nothing but fumes. “My business is finally working. So why...

Categories: Mindset
store owner burnout, hustle culture, CEO mindset for retailers, working on the business, delegation for store owners, sustainable success, retail business growth

Why a $300 Billion Company Just Bought a Fitness Race And What It Means For Your Store

experience marketing, customer loyalty ideas for retail, brand experience, retail store marketing, LVMH, retail advertising, community events for retailers

Picture the person who runs Louis Vuitton, Dior, and Moët Champagne. Now picture her signing off on a deal for a fitness race that involves sled pushes and burpees. That actually happened. The private equity firm behind LVMH, worth about $300 billion, just moved to buy a stake in HyROX, a fitness race with sled...

Categories: Marketing
experience marketing, customer loyalty ideas for retail, brand experience, retail store marketing, LVMH, retail advertising, community events for retailers

Sales Are Up. So Why Does It Feel So Hard?: State of Retail Q3

retail margins, initial markup, items per sale, retail store profit, summer, clearance sale, customer loyalty ideas for retail, Q3 retail trends

I want to start with something I hear from almost every store owner I talk to right now. “Sales are coming in. I just feel like I’m working twice as hard for the same result.” If that’s you, I need you to hear this clearly. It is not a you problem. I was at a...

Categories: Mindset
retail margins, initial markup, items per sale, retail store profit, summer, clearance sale, customer loyalty ideas for retail, Q3 retail trends

AI, Mindset, and Why Busy Is Not the Same as Smart

AI search visibility for retail, Shopify strategy for store owners, how to show up in ChatGPT search, retail store AI tools, retail business mindset, how to filter distractions as a store owner, AgentShop retail, LLM search for ecommerce, retail store owner overwhelm, Shopify Platinum agency retail

I want to start with something Chelsea said that stopped me cold.  “If you repeated this day every single day, would you be closer to your goals?” That is a mindset question. And it is the kind that does not let you off easy. Chelsea Jones has been building websites for retail brands for over...

Categories: Mindset
AI search visibility for retail, Shopify strategy for store owners, how to show up in ChatGPT search, retail store AI tools, retail business mindset, how to filter distractions as a store owner, AgentShop retail, LLM search for ecommerce, retail store owner overwhelm, Shopify Platinum agency retail

White Space Is Not a Luxury. It’s a Strategy with Joey Gourdji – Part 2

retail business burnout, how to get your calendar under control, white space strategy for entrepreneurs, water food mushroom coffee framework, retail store owner overwhelm, how to prioritize as a business owner, retail CEO mindset, calendar audit for small business, how to stop being busy and start being productive, retail work life balance, business coach for retailers, Joey Gourdji Conversion Engineering

Open space on your calendar does not automatically make you a different leader. I want to say that again, because I learned it the hard way. You can cut meetings. You can protect a morning. You can do everything we talked about in Part One. And you can still find yourself right back where you...

Categories: Mindset
retail business burnout, how to get your calendar under control, white space strategy for entrepreneurs, water food mushroom coffee framework, retail store owner overwhelm, how to prioritize as a business owner, retail CEO mindset, calendar audit for small business, how to stop being busy and start being productive, retail work life balance, business coach for retailers, Joey Gourdji Conversion Engineering

White Space Is Not a Luxury. It’s a Strategy with Joey Gourdji – Part 1

retail business burnout, how to get your calendar under control, white space strategy for entrepreneurs, water food mushroom coffee framework, retail store owner overwhelm, how to prioritize as a business owner, retail CEO mindset, calendar audit for small business, how to stop being busy and start being productive, retail work life balance, business coach for retailers, Joey Gourdji Conversion Engineering

I am going to start with the numbers, because you know I love numbers. And then we’re going to introduce White Space. 38 meetings a week. Then 22. Then 11. Zero open space on my calendar. Then eight full hours of protected thinking time. Six direct reports. Then two. A salesperson on my team with...

Categories: Mindset
retail business burnout, how to get your calendar under control, white space strategy for entrepreneurs, water food mushroom coffee framework, retail store owner overwhelm, how to prioritize as a business owner, retail CEO mindset, calendar audit for small business, how to stop being busy and start being productive, retail work life balance, business coach for retailers, Joey Gourdji Conversion Engineering

Celebrating Anti-Prime Day with Jessie McNaughton

anti-prime days for retailers, small business prime days alternative, retail sales promotion ideas, how to increase retail sales in July, independent retailer marketing strategy, retail bounce back coupon, BOGO retail strategy, small business vs Amazon, retail community marketing, slow month sales boost, retail promotion ideas, independent retail store marketing, retail email marketing strategy, how to run a retail sale event

July is one of those months where you can feel it in your bones before you even look at the numbers. Slow foot traffic. Quiet inbox. That creeping feeling that everyone has just disappeared for the summer. Most store owners sit with it. They wait. They hope August picks up. Jesse McNaughton decided to do...

Categories: Marketing
anti-prime days for retailers, small business prime days alternative, retail sales promotion ideas, how to increase retail sales in July, independent retailer marketing strategy, retail bounce back coupon, BOGO retail strategy, small business vs Amazon, retail community marketing, slow month sales boost, retail promotion ideas, independent retail store marketing, retail email marketing strategy, how to run a retail sale event

Disaster Recovery for Retail Store Owners: Heart on Main Street

retail store disaster recovery, Heart on Main Street, independent retailer disaster relief, flood insurance for retail, retail store fire recovery, nonprofit for retailers, retail store hurricane recovery, how to protect your retail store, retail disaster preparedness, retail store insurance claim, markdown money retail, retail store rebuild, independent retailer resources, small business disaster relief

I had a client who showed up to her store one morning, put her key in the door, and heard a drip. Just a little drip. She turned around and the entire ceiling had collapsed. The day before a big event she had been planning for months. I think about that story a lot. Because...

Categories: Inspiration
retail store disaster recovery, Heart on Main Street, independent retailer disaster relief, flood insurance for retail, retail store fire recovery, nonprofit for retailers, retail store hurricane recovery, how to protect your retail store, retail disaster preparedness, retail store insurance claim, markdown money retail, retail store rebuild, independent retailer resources, small business disaster relief

The Inventory Engine Workshop – Part 3

vendor markdown dollars, retail clearance sale strategy, dead stock retail, how to mark down inventory, open to buy emotions, retail inventory system, 90 day inventory rule, retail sale that works, strategic clearance sale, never out ofs, retail cash flow, independent retailer buying, inventory turn retail, retail profit club, how to ask vendors for money back

This is Part 3 of the Inventory Engine Workshop. And this is the one where it gets personal. Parts 1 and 2 covered what Open to Buy really is and what the numbers behind healthy inventory look like. In this final chapter, Coach Maven Dana Connell and I open the floor to the questions store...

Categories: Inventory Management
vendor markdown dollars, retail clearance sale strategy, dead stock retail, how to mark down inventory, open to buy emotions, retail inventory system, 90 day inventory rule, retail sale that works, strategic clearance sale, never out ofs, retail cash flow, independent retailer buying, inventory turn retail, retail profit club, how to ask vendors for money back

The Inventory Engine Workshop – Part 2

inventory turn rate, stock to sales ratio, never out ofs, retail inventory metrics, Open to Buy, how to audit retail inventory, retail buying mistakes, inventory freshness, 48 percent rule retail, dead stock retail store, retail cash flow, how to free up cash in retail, retail inventory planning, independent retailer buying strategy

Your floor can look full and your bank account can still feel empty. That is not a mystery. It is a math problem. And once you see the numbers behind it, everything changes. This is Part 2 of the Inventory Engine Workshop. Coach Maven Dana Connell and I go deeper this time, into the metrics...

Categories: Inventory Management
inventory turn rate, stock to sales ratio, never out ofs, retail inventory metrics, Open to Buy, how to audit retail inventory, retail buying mistakes, inventory freshness, 48 percent rule retail, dead stock retail store, retail cash flow, how to free up cash in retail, retail inventory planning, independent retailer buying strategy
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