Would you like to know how YOU should celebrate Amazon Prime Days? Wait, what?! Why am I asking you, an independent retailer, to cheer for Amazon Prime Days? Because this is a huge opportunity to take advantage of the cultural fanfare this event gets and puts a local twist on it to make it your own successful annual event. In fact, … Read More
My Top Tip to Increase Sales
When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word š³. I assure you I didnāt. But her reaction is not uncommon! Iām sharing our conversation so that you can see why itās a flawed perspective.Iām sharing it because it wasnāt the … Read More
How Do I Get New Customers?
The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More
3 Steps to Boost Your Motivation
Ever felt unmotivated and simply not in the mood to do anything? Yeah, it happens to me too. I had this amazing eight weeks of rocking and rolling after the holidays with all sorts of fabulous ideas and new marvelous clients ā it was great! I am usually motivated and ready to take action on goals, but sometimesā¦ I hit … Read More
Why are My Sales so Slow?
āWe should be busier than this!ā you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasnāt changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? You always start the … Read More
Retail Planning: Do NOT Make Resolutions Yet!
This time of year weāre flooded with posts about New Year resolutions. And donāt get me wrong – I absolutely believe in setting goals, and in writing them down. Thatās surely a step that increases success. But right now Iām asking you to NOT make any New Yearās Resolutions. Not yet. There is something else you must do first. Look … Read More
7 Sure Ways to Waste Your Team’s Time
I remember when a retailer told me that staff meetings were a waste of time. Now I have heard many excuses why retailers donāt do them ā but I usually donāt hear that they arenāt worth doing at all. So when I dug a little deeper, it became clear that this retailer was making some very common mistakes that did … Read More
Why You Should Hop Off the Fence
Decision fatigue is a very real thing and you might not even be aware that you suffer from it. It manifests as mental exhaustion, procrastination, avoidance – the inability to make smart, productive choices. And thatās such a terrible way to live. When you think about how many decisions we are faced with every day, itās no wonder it happens … Read More
10 Top Tactics to Manage Your Cash Flow Better
After having been in retail for over 30 years, there are proven tactics that work well in keeping your finances and operations going smoothly. Each one is tried and true. Most come from mistakes that I have made that I donāt want you to make. There is such value in getting an outside perspective on your own business. Itās why … Read More
Want More Profit? Better Sleep? 4 Ways to Breakthrough to the Next Level
Definition of A BREAKTHROUGH: any significant of sudden advance that removes a barrier to progress. Our stated goal: To help you shift your perspective and raise your level of consciousness so that you actively create the business and life you desire by giving you concrete, actionable activities that will help you remove barriers and advance to the next level of … Read More
