Would you like to know how YOU should celebrate Amazon Prime Days? Wait, what?! Why am I asking you, an independent retailer, to cheer for Amazon Prime Days? Because this is a huge opportunity to take advantage of the cultural fanfare this event gets and puts a local twist on it to make it your own successful annual event. In fact, … Read More
My Top Tip to Increase Sales
When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective. I’m sharing it because it wasn’t the … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
Retail Success Story: Cyndi Made $45,000 in 3 Days
Get inspired by this retail success story as Cyndi shares how she used her special retail events to make $45,000 in just 3 days. To become our next retail success story – learn how to implement the 4 steps of the Sales Breakthrough System in this free training, and start growing your sales quickly! Cathy:Hi Cyndi! So we’re going to … Read More
3 Steps to Boost Your Motivation
Ever felt unmotivated and simply not in the mood to do anything? Yeah, it happens to me too. Use these 3 steps to boost your motivation and productivity! I had these amazing eight weeks of rocking and rolling after the holidays with all sorts of fabulous ideas and new marvelous clients – it was great! I am usually motivated and … Read More
Retail Planning: Do NOT Make Resolutions Yet!
This time of year we’re flooded with posts about New Year resolutions. And don’t get me wrong – I absolutely believe in setting goals, and in writing them down. That’s surely a step that increases success. But right now I’m asking you to NOT make any New Year’s Resolutions. Not yet. There is something else you must do first. Look … Read More
Is the Battle Between Indie Retail vs. Big Box Real?
I am the first to agree that independent retail comes with its fair share of challenges and obstacles. So is the battle between indie retail vs. big box real? Truthfully? There are many store owner misconceptions – that creates obstacles that otherwise wouldn’t be there. I find that the fourth quarter and holiday season tend to bring these misconceptions, fears, … Read More
7 Sure Ways to Waste Your Team’s Time
I remember when a retailer told me that staff meetings were a waste of time. Now I have heard many excuses why retailers don’t do them – but I usually don’t hear that they aren’t worth doing at all. So when I dug a little deeper, it became clear that this retailer was making some very common mistakes that did … Read More
Why You Should Hop Off the Fence
Decision fatigue is a very real thing and you might not even be aware that you suffer from it. It manifests as mental exhaustion, procrastination, avoidance – the inability to make smart, productive choices. And that’s such a terrible way to live. When you think about how many decisions we are faced with every day, it’s no wonder it happens … Read More
The Life of a Richer Retailer
What does it mean to live the life of a richer retailer? Imagine… Being completely rested. Feeling good. Being fully supported – emotionally, physically and financially.Spending your time wisely, on what you love most.Indulging in exquisite foods. Feeling inspired by your work. Laughing often.Loving your surroundings. Feeling rich. In every sense of the word. This is what it means to … Read More