My Top Tip to Increase Sales

When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More

How Do I Get New Customers?

The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More

Retail Tip: Go Big or Go Home!

GO BIG or GO HOME! It’s my retail mantra! Actually it’s my life mantra too. Usually associated with NCAA basketball time and March Madness, it also accurately describes entrepreneurial life… All these teams get ONE shot. If they lose – they go home. If they go big, they advance. For you, to advance means to increase your profits, right? So … Read More

Improve Your Sales – With Emails

Email marketing remains the BEST way to market to your customers. Why? It’s easy  It’s inexpensive You can reach a lot of customers at once It’s effective in building relationships & driving sales You own your list – unlike your followers on social media Let me add some numbers to emphasize my point: 81% of Americans look at their email … Read More

Why are My Sales so Slow?

“We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? You always start the … Read More

Avoid This Checkout Mistake – Markdowns vs. Discounts

To your customer, there is no difference between a markdown and a discount – they both mean a reduced price.  But for a Revolutionary Retailer like you, there is a subte, but important difference, and if you don’t know it – you might be making a common mistake. The difference is in your ability to make informed, profitable decisions. The … Read More

One Number To Maximize Your Revenue – Do you know it?

Do you know the One Number To Maximize Your Revenue? Everyday every retailer wakes up and goes into their store with the intent of maximizing their revenue with their every action. They intend to do the best they can. But what if their best attempts aren’t focused on the right actions? What if the ladder that they are climbing to … Read More

50 Cents NOW Or 1 In July …Maybe

Which is better? 50 Cents NOW or $1 in July…maybe 1. Tough question. After my post a couple of weeks ago about moving out the last of your sale merchandise at steep discounts, I got pushback and many questions about it. (These are actual emails and FB posts.) From Lynn: Freaking out a bit, but also sick of starring at … Read More

What are you doing wrong in December?

What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More

Renegade Notes

I’ve got a student of mine whom I adore. She’s a talented, highly intelligent and capable business owner whom now no one knows about. And it’s mostly her choice.