A lead magnet is a very well known term in the online marketing space, but they can also be a very efficient retail marketing strategy. That’s why I’m sharing these 7 retail friendly lead magnets you can use to grow your email list. Why Lead Magnets? The ultimate purpose of your lead magnet is to attract leads – or customers … Read More
2 Important Customer Types in Retail
There are 2 important customer types in retail that you should pay attention to the most. Because once you understand these two customer types, you’ll be able to execute marketing, store events and promotions that serve each type the best – which leads to more sales and profit for you. When I share these two types with store owners, I … Read More
This One Event Grew Sales 10x
It’s true, this one event grew sales 10x when Amy and Courtney first started implementing it and it just keeps getting better! Read or watch to learn how Watermark Corners use this marketing strategy every month. Watermark Corners is a RETAILMavens client who uses the foundations of the Sales Breakthrough System to consistently increase their sales, manage their inventory and … Read More
How to Get VIP Treatment From Vendors
Would you like to get VIP treatment from your vendors? Of course you do!! To learn the secrets to get the most support possible from your vendors, I’m sharing what I learned and I got the scoop from a former senior buyer from Macy’s and a fantastic women’s apparel sales representative. These experts both pointed out that maximizing your relationship … Read More
The Best 5th Saturday Promotions
The best 5th Saturday promotions not only brings traffic to your store, but also accomplishes the sales, profit and inventory goals you need it to. 5th Saturdays only come around 4-5 times a year which makes it the perfect opportunity for you to promote your store! As always, there’s a science behind everything we do here at RETAILMavens which is … Read More
State of Retail 2022 – The 5 E’s of Retail Success
There has been a lot of uncertainty and confusion about what retailers can do right now to deal with everything going on in politics, with the economy and the world in general. Consumer habits have changed for sure. Recently I delivered my annual State of Retail in 2022 at our RETAILMavens Mastermind Retreat, sharing what you need to know about … Read More
My Top Tip to Increase Sales
When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective. I’m sharing it because it wasn’t the … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
Retail Tip: Go Big or Go Home!
Here’s a retail tip for you: GO BIG or GO HOME! It’s my retail mantra! Actually it’s my life mantra too. Usually associated with NCAA basketball time and March Madness, it also accurately describes entrepreneurial life… All these teams get ONE shot. If they lose – they go home. If they go big, they advance. For you, to advance means … Read More
Retail Success Story: Cyndi Made $45,000 in 3 Days
Get inspired by this retail success story as Cyndi shares how she used her special retail events to make $45,000 in just 3 days. To become our next retail success story – learn how to implement the 4 steps of the Sales Breakthrough System in this free training, and start growing your sales quickly! Cathy:Hi Cyndi! So we’re going to … Read More
