My Top Tip to Increase Sales

When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More

How Do I Get New Customers?

The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More

How Do I Improve My Sales Skills?

Most retailers I work with, didn’t open their retail store because they love selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want to share with the world, or for a hobby that brings them so much joy. But it’s usually not … Read More

Retail Tip: Go Big or Go Home!

GO BIG or GO HOME! It’s my retail mantra! Actually it’s my life mantra too. Usually associated with NCAA basketball time and March Madness, it also accurately describes entrepreneurial life… All these teams get ONE shot. If they lose – they go home. If they go big, they advance. For you, to advance means to increase your profits, right? So … Read More

Cyndi Made $45,000 in 3 Days

Cathy:Hi Cyndi! So we’re going to talk about how you did, $45,000 in three days – It’s mind blowing you guys! Please tell us the story about your store, Cyndi, where it’s located and all the fun stuff!  Cyndi:I’m located in Massachusetts, in Franklin, it’s a suburb of Boston. I have been doing this for 17 years now. Prior to … Read More

Grandma Donovan’s Soda Bread Recipe

St. Patrick’s Day is a big national holiday in our house. All of my grandparents were born in Ireland, as were Paul’s mother’s parents. When she was alive, my grandmother always had knitting needles in her hands. In fact she became blind in the last years of her life, and yet she still produced wonderful beautiful Irish sweaters and blankets. … Read More

How to Merchandise for Profit

I’m sure you’ve heard the term “captive audience” before, but have you ever considered when and where you might have a captive audience in your store?One of the best opportunities to grow your sales is when a customer is either making a purchase (in the process of checking out), or waiting in line. When they’ve entered your point of sale … Read More

3 Steps to Boost Your Motivation

Ever felt unmotivated and simply not in the mood to do anything? Yeah, it happens to me too. I had this amazing eight weeks of rocking and rolling after the holidays with all sorts of fabulous ideas and new marvelous clients – it was great! I am usually motivated and ready to take action on goals, but sometimes… I hit … Read More

How Sunni Made $4,800 in 7 Days

Cathy:Welcome Sunni! I’m so happy to have you with us today, thanks for joining us!So listen, we are here to talk about how it is that you did $4,800 in days, and equally important is that you had a blast doing it. But before we get to that, please tell me about your story. Tell me a little bit about … Read More

9 Signs Your Store is in Trouble

Are You a Frog? Warts and all? If I were to ask you: Are you a frog? Warts and all? I’m going to guess that your immediate response is: “NO! And I don’t have any warts!” But are you sure? We all know the story about the frog and boiling water. It goes that if you put a frog in … Read More