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No More Feast or Famine Marketing!

Posted on 6:00 am | in Business Goals, Inspiration, Marketing, Sales, Trade Shows | 0 comments

No More Feast or Famine Marketing!

So here you are in the midst of the spring season. Your store is full of beautiful inventory that you have spent sooooo much time carefully choosing and editing for your raving fans, so where the heck are they? Are you asking…Why does this always happen? The reason is simple. You haven’t marketed consistently. If you want consistent foot traffic – there is only ONE thing you must do. Market Consistently! The  “I Don’t Have A Plan and I Wish I Did” Rollercoaster What happens to many retailers is that they get caught up in what has to be done...

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Taking It Personally

Posted on 12:00 pm | in Business Goals, Customer Service, Inspiration | 0 comments

Yesterday, I visited a shop that only sells children’s books. The store was empty and I asked the clerk, “Do you know where I can find Yertle the Turtle?” He walked over to the computer, typed a few keystrokes and said, “I don’t think we have it, do you know who the author is?” Stunned silence. [I found the section myself–they had three copies] It’s possible that he thinks his job is to be a clerk, to keep people from stealing things, to type letters into a computer and to read the results out...

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Does Your Team Have Those Winter Blahs – It’s Your Fault – Want To Fix It?

Posted on 2:00 pm | in Business Goals, Uncategorized | 0 comments

The difference between a wildly successful season and a good or bad one almost always comes down to one element. The difference won’t be the economy, the political landscape, what the competition does, or how you do your windows. The difference will be you. There is an intangible vibe that separates a winning season – and a winning store – from all the rest. It is a result of YOU. You are the leader and you have a great effect on your team. These intangibles directly impact each customer’s experience and, ultimately, store results, in...

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It’s Oh So Hard…

Posted on 10:24 pm | in Inspiration | 2 comments

It’s Oh So Hard…

Thanks to Suzanne Evans for the message and inspiration for this … Hey Friends! What an uplifting title!  It’s oh so hard.  But it is.  I am reminded daily that if this were easy everyone would do it. The phone calls. The late night emails. The customers who want everything just right and make you crazy. The customers who can’t make decisions so they really need you. The hiring of good help. The hours. The risk. So, why do we do it?  Everyone reading this is super smart, willing, and hard working.  You could be employed and keep things...

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One Number To Maximize Your Revenue – Do you know it?

Posted on 6:00 pm | in Inspiration, Marketing, Retail Profits, Sales, Trade Shows | 0 comments

One Number To Maximize Your Revenue – Do you know it?

Do you know the One Number To Maximize Your Revenue? Everyday every retailer wakes up and goes into their store with the intent of maximizing their revenue with their every action. They intend to do the best they can. But what if their best attempts aren’t focused on the right actions? What if the ladder that they are climbing to get to more revenue is leaning against the wrong wall? They will find that their best isn’t good enough. From personal experience I know that doing the best you can is a stupid plan – you have to have a strategy....

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50 Cents NOW Or 1 In July …Maybe

Posted on 6:00 pm | in Inspiration, Marketing, Retail Profits | 0 comments

50 Cents NOW Or 1 In July …Maybe

Which is better? 50 Cents NOW or $1 in July…maybe 1. Tough question. After my post a couple of weeks ago about moving out the last of your sale merchandise at steep discounts, I got pushback and many questions about it. (These are actual emails and FB posts.) From Lynn: Freaking out a bit, but also sick of starring at this winter crap! I am also worried that if we do this we are going to be left with nothing! And I worry about my profit! I don’t want this to catch up with me and hurt me later. How many times can you safely take a...

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BRRR! How can I keep sales UP while the temps DROP?

Posted on 6:23 pm | in Uncategorized | 0 comments

Well, the pots and pans are put away and the new year is already started!  Our kids always invite their friends to sleep over and share in the fun.  We have a tradition of banging pots and pans to ‘ring’ in the new year.  It’s loud and fun…and loud! AND IT IS FREEZING in most places! What is the temp where you are? I had a client ask, “How can I keep my sales UP while the temps DROP?” It is a great question.  And it is the RIGHT question.  She wasn’t blaming the weather – she was looking for a solution. In our FB group, we have been doing a...

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Don’t Miss the Pieces of GOLD at your Next Trade Show

Posted on 11:00 am | in Trade Shows | 0 comments

Don’t Miss the Pieces of GOLD at your Next Trade Show

Use them to Attract your RAVING FANS!   You come back from trade shows with so much NEW…new lines, new items, new ideas and new enthusiasm.  Today is your first day back at work.  You are pumped up!  As you pull up to your store you are thinking, “Just wait until my employees hear about all the great new items I found and the exciting things going on in our industry.”  You open the door and… All you see are fires that must be put out. Now flash forward 8, 9, 10 or even 12 hours…you are dragging yourself out of the store into your...

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It’s Hard To Think Past Christmas I Know But If You Don’t You Will Miss Out

Posted on 3:00 am | in Business Goals | 0 comments

It’s Hard To Think Past Christmas I Know But If You Don’t You Will Miss Out

We are all so focused on next week, right? It’s hard to see beyond it. Yet if you don’t start planning now, you will miss out on two key money making opportunities. The first is about scheduling your physical inventory. “How does that make money for me? Doing inventory is just a pain in my a__!” you say. The single largest asset that you own is your inventory. Many of you likely have more equity in your inventory than you even do in your home! I mean that you actually OWN more of your inventory than you own your home. Think about that. It is...

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5 Skills EVERY Team Member Must Know NOW

Posted on 5:00 am | in Uncategorized | 0 comments

5 Skills EVERY Team Member Must Know NOW

5 Skills EVERY Team Member Must Know NOW! Have you ever had to hire new staff around the holidays and found it difficult to find the time to get them trained well?  Come on.  Be honest.  I know I am not the only retailer that hap pened to! You have worked hard to create great relationships with your raving fans.  Those relationships can be easily damaged by poor behavior from your team.  You don’t want to lose any business that way. There are 5 specific skills that they must be trained on to make sure that they represent your store in the...

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