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A Great Excuse For a Party! It’s a Fifth Saturday.

Posted on 4:00 am | in Uncategorized | 0 comments

A Great Excuse For a Party!  It’s a Fifth Saturday.

A Great Excuse For a Party! It’s a Fifth Saturday. And the RETAILMavens 3 Email Guaranteed Traffic Strategy! At this time of year, there are pretty much 2 kinds of stores. 1. Stores with lots of new inventory coming in 2. Stores with lots of old inventory on sale You have a unique opportunity to take advantage of with a fifth Saturday coming up. It is fun to use it as a handle to advertise around. Fifth Saturdays don’t happen often – and you can do something that you don’t do often! I have a different strategy for you depending on which...

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I don’t want to be known as an “always on sale’s store!”

Posted on 3:12 am | in Uncategorized | 0 comments

I don’t want to be known as an “always on sale’s store!”

I don’t want to be known as an “always on sale” store!   This is an actual story about the most recent client to ask this question…..names have been changed to protect the innocent! “I had a great bag made with my logo on it.  My idea is to give it away as a gift with purchase on Earth Day to promote recycling bags.  I’m also thinking of offering it for free for 5th Saturday promotions.  I don’t want to do to sales and discounts. I feel very strongly about the impression that creates about my store. I don’t want to...

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Are You A Frog? Warts and all?

Posted on 5:00 am | in Business Goals | 1 comment

Are You A Frog? Warts and all?

Are You a Frog? Warts and all?   Let me guess.  Your immediate response is… “NO! And I don’t have any warts!” Are you sure? The story goes that if you put a frog in a pot of boiling water it will jump out immediately. The frog recognizes that a pot full of boiling water isn’t conducive to a long, happy and peaceful life. However, if you put that same smart frog into a pot of cold water sitting on the stove, turn the flame on low and slowly bring it to a boil, then you get a different outcome. The frog will sit in that cold water and not...

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Renegade Notes

Posted on 6:00 am | in Case Studies, Marketing, Sales | 0 comments

Renegade Notes

  I’ve got a student of mine whom I adore. She’s a talented, highly intelligent and capable business owner whom now no one knows about. And it’s mostly her choice. I was at dinner the other night with my mother and brother. My brother was commenting on how well my business was doing and how impressed he was with how quickly things are starting to happen. He also shared concern with all the details of my life that I share: Pictures of my apartment, photos of my dog, my wife, how I talk about all the fears I have and the...

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Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans

Posted on 6:00 am | in Customer Service, Inspiration, Sales | 0 comments

Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans

The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.  We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.”  Then our cabbie on the ride home gave us the same advice. The next morning found us on our way to this diner.   The colors of the décor were unusual – but interesting to be sure.  You have to love the flamingo stained glass light fixture over each booth! Things were going to a little...

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Feeling Unmotivated or Just Not in the Mood??

Posted on 5:00 am | in Business Goals, Inspiration, Retail Profits | 0 comments

Feeling Unmotivated or Just Not in the Mood??

Ever felt unmotivated and simply not in the mood to do anything? Yeah, it happens to me too. I had this amazing eight weeks of rocking and rolling after the holidays with all sorts of fabulous ideas and new marvelous clients – it was great!  I am always motivated and ready to take action on goals, but sometimes I hit a wall.  I feel disconnected with my inner muse!  It happens.  Our productivity sinks as we drag our feet around on taking care of things we should be getting done. This is a slippery slope.  While it is GOOD to take a mental...

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Omnichannel Marketing – The Best Service You Can Offer Your Customers

Posted on 10:46 pm | in Business Goals, Customer Service, Inspiration | 0 comments

Omnichannel Marketing – The Best Service You Can Offer Your Customers

We take a big deep breath… and another… and maybe a 100 more – then commit to opening our very own store. All the work is done to design it, do the build out, get fixtures, create logos and a brand, travel to trade shows, curate product, train staff, advertise and marketing….and then the doors are open. HOORAY. It is a big day. Your live has revolved around everything in those four walls. You have been on your own retail planet. Customers discover you. Relationships are formed. You keep working to get better and bring in better merchandise....

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Calling is NOT a 4 letter word. Really. Count it.

Posted on 11:00 am | in Business Goals, Inspiration, Marketing, Retail Profits | 0 comments

Calling is NOT a 4 letter word. Really. Count it.

This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything…I will do anything…the store is full of fantastic items but devoid of customers and I have so many bills!” “OK. Run a list of your top 100 customers from your point of sale system to see when they were in last and what they bought....

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50 Cents NOW Or 1 In July …Maybe

Posted on 12:00 am | in Inspiration, Marketing, Retail Profits | 0 comments

Which is better? 50 Cents NOW or $1 in July…maybe 1. Tough question. After my post a couple of weeks ago about moving out the last of your sale merchandise at steep discounts, I got pushback and many questions about it. (These are actual emails and FB posts.) From Lynn: Freaking out a bit, but also sick of starring at this winter crap! I am also worried that if we do this we are going to be left with nothing! And I worry about my profit! I don’t want this to catch up with me and hurt me later. How many times can you safely take a...

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The ONE Thing You Must Do With EVERY Email You Send Out

Posted on 3:00 pm | in Customer Service, Marketing, Sales | 0 comments

The ONE Thing You Must Do With EVERY Email You Send Out

This is the ONE THING YOU MUST DO with every email you send out. You MUST send them out WEEKLY. Every week. At the same time. The best time is on Thursday mornings. You forget how much your raving fans love you and want to hear from you. Let me share an email that I just got from a client about this. Cathy, I’ve been reluctantly sending out a weekly News & Brews thinking I am annoying my customers. But doing it because you said to. Yesterday, three customers, who I haven’t seen in the shop in a while, commented on how much...

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