It is NCAA basketball time. I LOVE IT! It is March Madness. All these teams get one shot. If they lose – they go home. If they go big, they advance. For you, to advance means to increase your profits, right? So how do you go big? In order to go big, let’s start by going small. Let’s look at … Read More
Omnichannel Marketing – The Best Service You Can Offer Your Customers
We take a big deep breath… and another… and maybe a 100 more – then commit to opening our very own store. All the work is done to design it, do the build out, get fixtures, create logos and a brand, travel to trade shows, curate product, train staff, advertise and marketing….and then the doors are open. HOORAY. It is … Read More
The ONE Thing You Must Do With EVERY Email You Send Out
This is the ONE THING YOU MUST DO with every email you send out. You MUST send them out WEEKLY. Every week. At the same time. The best time is on Thursday mornings. You forget how much your raving fans love you and want to hear from you. Let me share an email that I just got from a client … Read More
2 Timely Terrific Marketing Ideas
How about some new marketing ideas? I knew you would love that! 😉 Coming up this weekend is the 51st Superbowl and that means 3 things. 1. Good food, football and friends 2. Great commercials. 3. Excellent time to do a blow out sale for your clearance items!! I always recommend taking a % off all your clearance items that … Read More
Radical Way To Treat Vendors
Remember vendors are your partners. If your business grows – their business grows. Find the vendors who understand this principle. Have a deep and thorough conversation on how you can help each other double your business. Yes. Seriously. What do you each need to do so that you can multiply your business with that vendor by a factor of 2? … Read More