Being vs Doing – Business Growth the Smart Way

Being vs Doing Business Growth from a different perspective

Ever set a big sales goal and found yourself stuck on how to reach it? Maybe the key to achieving business growth is to stop doing, and start being? Hitting your goals takes more than hustle, it requires a shift in mindset, strategic goal setting, and effective team collaboration.

In this episode of The Richer Retailer podcast, Cathy Donovan Wagner and RETAILMavens COO & CMO Cecilia Kautzman dive deep into what it takes to achieve real business growth. 

Spoiler: It’s not just about doing more, it’s about who you’re becoming along the way.

Listen in to the episode here:

Watch the video here:

 

Or keep reading!

Why Mindset Matters for Success

Forget hustle, success starts with who you are. Cecilia explains the difference between the Have-Do-Be and Be-Do-Have formula:

  • We usually start by identifying something we want to have. Let’s say that’s a thriving store.
  • We start doing the actions we think we need to do, to get it (hire more staff, hustle, work longer hours).
  • Once we start seeing results of our efforts, we now think we will automatically be the empowered CEO. But that isn’t usually the case, our brains fight to stay in that comfort zone (like a thermostat programmed to keep a set temperature). So slowly our willpower will run out, and we’ll stop doing what we were doing, and course correct ourselves back to who we were when we didn’t have the thing.

Instead, consider flipping that formula:

  • Be first: Consider who you’d need to be to have a thriving business. Step into the mindset of a thriving CEO and consider, how would the CEO of a thriving store think and feel about their life and business? How would they spend their day? What they say yes to, and what do they say no to?
  • Do: Take intentional actions based on that mindset.
  • Have: As a result of focusing on the mindset first, and then taking inspired action, you’ll start seeing sustainable results.

When you focus on being first, the doing becomes more effective and the results follow.

The Power of Team Collaboration and Delegation

You don’t have to do it all alone. Team collaboration and delegation are game-changers for business owners.

  • Delegate: Free up your time for big-picture strategy.
  • Empower your team: Give them opportunities to step up and grow. Invite them into the vision with you. Ask them what would have to change if you were a store that easily did your revenue goal each year?

Build Habits That Drive Business Growth

Small daily actions lead to big wins. Think about your future self, the one running a multi-million dollar business. How do they think, plan, and act? Start living that way now.

Millie Moment:

Picture your business reaching its dream goal. What would that feel like? What’s one small step you can take today to start feeling that way?

4 Steps to Set and Achieve Your Business Goals

  1. Clarify Your Vision: What does success look like for you?
  2. Break It Down: Turn your big goal into small, daily micro-actions.
  3. Engage Your Team: Share your vision and invite their input.
  4. Track Progress: Measure what’s working and adjust as needed.

Take Action Today

You don’t have to wait to feel successful. Start living like the business owner you’re becoming right now. Step into the mindset, energy, and habits of your future self, and watch everything fall into place.