Why You Shouldn’t Do a Storewide Sale!

storewide sale

When cash is tight it’s easy to fall into the trap of running a storewide or sitewide sale. After all, what would attract customers more than “Everything is 20% off!”, right? I’m here to tell you… DON’T DO IT!!! This plan will backfire on you! When you run a storewide sale, you actually give your control away to your customers. … Read More

Why You Shouldn’t Do a Weekend Sale

weekend sale

I was chatting with a client recently, and she was feeling a little panicky. Her sales were down and she told me she wanted to do a quick weekend sale. My immediate answer was “NO”, quickly adding an explanation for why it was a bad idea. Then I realized that you might not know why it’s a bad idea either! … Read More

50 Cents NOW Or 1 In July …Maybe

Which is better? 50 Cents NOW or $1 in July…maybe 1. Tough question. After my post a couple of weeks ago about moving out the last of your sale merchandise at steep discounts, I got pushback and many questions about it. (These are actual emails and FB posts.) From Lynn: Freaking out a bit, but also sick of starring at … Read More

The 3 Keys to “Clear it Out” Cash Flow Nirvana

Do you know The 3 Keys to “Clear it Out” Cash Flow Nirvana? 1. There’s no crying in retail. Every once in a while, you may find that you made a mistake in your buying. Maybe you reordered just one too many times. Perhaps you ordered something in 3 colors and one was just plain ugly! You might have ordered too … Read More

The 3 Reasons You Have “Can’t Clear it Out” Chaos

1. You are not the Humane Society. Anything in your store that you are sick of looking at? Why the heck hasn’t anyone bought it? It’s wonderful! The item (and others) have just been here too long. But why mark it down? The problem isn’t the item. The problem is that the right person hasn’t walked through the door. What … Read More