When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word š³. I assure you I didnāt. But her reaction is not uncommon! Iām sharing our conversation so that you can see why itās a flawed perspective. Iām sharing it because it wasnāt the … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
Why are My Sales so Slow?
āWhy are my sales so slow? We should be busier than this!ā you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasnāt changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where … Read More
Avoid This Checkout Mistake – Markdowns vs. Discounts
You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you donāt know it – you might be … Read More
Retail Planning: Do NOT Make Resolutions Yet!
This time of year weāre flooded with posts about New Year resolutions. And donāt get me wrong – I absolutely believe in setting goals, and in writing them down. Thatās surely a step that increases success. But right now Iām asking you to NOT make any New Yearās Resolutions. Not yet. There is something else you must do first. Look … Read More
Itās Oh So Hard…
Thanks to Suzanne Evans for the message and inspiration for this ā¦ Hey Friends! What an uplifting title! It’s oh so hard. But it is. I am reminded daily that if this were easy everyone would do it. The phone calls. The late night emails. The customers who want everything just right and make you crazy. The customers who canāt … Read More
BRRR! How can I keep sales UP while the temps DROP?
Well, the pots and pans are put away and the new year is already started! Our kids always invite their friends to sleep over and share in the fun. We have a tradition of banging pots and pans to āringā in the new year. Itās loud and funā¦and loud! AND IT IS FREEZING in most places! What is the temp … Read More
What are you doing wrong in December?
What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More
Keep Customers Loyal… & Make More Money
By Nicole Rehyle Cathy here, I really like Nicoleās point in #3.Ā What do you think?Ā Let us know on Facebook!!! So often, retailers are worried about getting new customers that they forget to care about their existing customers. This type of mentality can lead to a lack of customer retention ā and possibly even worse, a bad reputation. The … Read More
Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans
The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.Ā We asked a bartender where to go for breakfast and her immediate response was āThe Peppermill.āĀ Then our cabbie on the ride home gave us the same advice. … Read More
