Why are My Sales so Slow?

“We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? You always start the … Read More

How Do I Get New Customers?

The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More

Why Calling is Not a 4 Letter Word

When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More

It’s Oh So Hard…

Thanks to Suzanne Evans for the message and inspiration for this … Hey Friends! What an uplifting title!  It’s oh so hard.  But it is.  I am reminded daily that if this were easy everyone would do it. The phone calls. The late night emails. The customers who want everything just right and make you crazy. The customers who can’t … Read More

BRRR! How can I keep sales UP while the temps DROP?

Well, the pots and pans are put away and the new year is already started!  Our kids always invite their friends to sleep over and share in the fun.  We have a tradition of banging pots and pans to ‘ring’ in the new year.  It’s loud and fun…and loud! AND IT IS FREEZING in most places! What is the temp … Read More

What are you doing wrong in December?

What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More

Keep Customers Loyal… & Make More Money

By Nicole Rehyle Cathy here, I really like Nicole’s point in #3.  What do you think?  Let us know on Facebook!!! So often, retailers are worried about getting new customers that they forget to care about their existing customers. This type of mentality can lead to a lack of customer retention – and possibly even worse, a bad reputation. The … Read More

Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans

The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.  We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.”  Then our cabbie on the ride home gave us the same advice. … Read More

How to avoid this markdown vs. discount mistake

To your customer, there is no difference between a markdown and a discount – they both mean a reduced price.  But for a Revolutionary Retailer like you, there is a subte, but important difference, and if you don’t know it – you might be making a common mistake. The difference is in your ability to make informed, profitable decisions. The … Read More

Thrillers, Fillers and Spillers.

Thrillers, Fillers and Spillers. Ideas To Reduce Markdowns That Deserve Your Undivided Attention – Right Now Before Your Sales Start! Gardening really isn’t my thing.  How about you?  Don’t get me wrong, I LOVE being surrounded by the beauty that flowers provide. You also know that I love numbers and processes.  I was ecstatic to learn that there was a … Read More