No More Feast or Famine Marketing!

So here you are in the midst of the spring season. Your store is full of beautiful inventory that you have spent sooooo much time carefully choosing and editing for your raving fans, so where the heck are they? Are you asking…Why does this always happen? The reason is simple. You haven’t marketed consistently. If you want consistent foot traffic … Read More

It’s Oh So Hard…

Thanks to Suzanne Evans for the message and inspiration for this … Hey Friends! What an uplifting title!  It’s oh so hard.  But it is.  I am reminded daily that if this were easy everyone would do it. The phone calls. The late night emails. The customers who want everything just right and make you crazy. The customers who can’t … Read More

What are you doing wrong in December?

What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More

Keep Customers Loyal… & Make More Money

By Nicole Rehyle Cathy here, I really like Nicole’s point in #3.  What do you think?  Let us know on Facebook!!! So often, retailers are worried about getting new customers that they forget to care about their existing customers. This type of mentality can lead to a lack of customer retention – and possibly even worse, a bad reputation. The … Read More

Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans

The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.  We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.”  Then our cabbie on the ride home gave us the same advice. … Read More

Calling is NOT a 4 letter word. Really. Count it.

This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything…I will do anything…the store is … Read More

The Single Biggest Mistake You Can Make!

What is the single biggest mistake you can make? I used to go to seminars about retail advertising and when they would start talking about target markets my eyes would glaze over.  “I sell kid’s clothes and gifts.  Everyone knows a kid.  Therefore, everyone is my customer,” I would think.In one way that is true.  But obviously at some level, … Read More

Thrillers, Fillers and Spillers.

Thrillers, Fillers and Spillers. Ideas To Reduce Markdowns That Deserve Your Undivided Attention – Right Now Before Your Sales Start! Gardening really isn’t my thing.  How about you?  Don’t get me wrong, I LOVE being surrounded by the beauty that flowers provide. You also know that I love numbers and processes.  I was ecstatic to learn that there was a … Read More

DO NOT Make Any New Year’s Resolutions Yet. It Would Be A Big Mistake.

There are so many posts about resolutions for the New Year. And you all know that I believe in goals…and in writing them down. That is surely a step that increases success. But DON’T make any New Year’s Resolutions. Not yet. It would be a mistake to jump forward like that. There is something else you must do first! We … Read More