When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word đł. I assure you I didnât. But her reaction is not uncommon! Iâm sharing our conversation so that you can see why itâs a flawed perspective. Iâm sharing it because it wasnât the … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
Why are My Sales so Slow?
âWhy are my sales so slow? We should be busier than this!â you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasnât changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where … Read More
Avoid This Checkout Mistake – Markdowns vs. Discounts
You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you donât know it – you might be … Read More
Retail Planning: Do NOT Make Resolutions Yet!
This time of year weâre flooded with posts about New Year resolutions. And donât get me wrong – I absolutely believe in setting goals, and in writing them down. Thatâs surely a step that increases success. But right now Iâm asking you to NOT make any New Yearâs Resolutions. Not yet. There is something else you must do first. Look … Read More
