How Do I Get New Customers?

The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More

Improve Your Sales – With Emails

Email marketing remains the BEST way to market to your customers. Why? It’s easy  It’s inexpensive You can reach a lot of customers at once It’s effective in building relationships & driving sales You own your list – unlike your followers on social media Let me add some numbers to emphasize my point: 81% of Americans look at their email … Read More

What are you doing wrong in December?

What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More

Keep Customers Loyal… & Make More Money

By Nicole Rehyle Cathy here, I really like Nicole’s point in #3.  What do you think?  Let us know on Facebook!!! So often, retailers are worried about getting new customers that they forget to care about their existing customers. This type of mentality can lead to a lack of customer retention – and possibly even worse, a bad reputation. The … Read More

Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans

The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.  We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.”  Then our cabbie on the ride home gave us the same advice. … Read More

The ONE Thing You Must Do With EVERY Email You Send Out

This is the ONE THING YOU MUST DO with every email you send out. You MUST send them out WEEKLY. Every week. At the same time. The best time is on Thursday mornings. You forget how much your raving fans love you and want to hear from you. Let me share an email that I just got from a client … Read More

One Way To Make Your Life Easier

One Way To Make Your Life Easier   My goal is always to make your job easier and point out ways that you can do something once and re-use it! I know how many hats you wear and how much you have to do.  I like to call this a “Rinse and Repeat”. Who doesn’t love that?  Let’s dig in! … Read More

Do This BEFORE You Go To Your Next Trade Show – Or Stay Home

It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More

Reducing Shopping Anxiety

Fred Mael, Phd MaelConsulting.com December can be a time of anxiety for everyone involved in retail activity. For store owners and merchandise producers, there is so much riding on having a smashing season’s finale. For retail employees, it can mean very long hours and big, agitated crowds – and the alternative is worse.  And for many shoppers who should be … Read More

12 Days of Christmas – Day 12

Welcome to Day 12 of the 12 Days of Christmas! This is it!  You must release your inner Grinch………….and give the best gift ever. By following the steps in the video you will be providing the best customer service EVER!  You can really make a difference in a person’s life today. Simple.  Basic.  Powerful. Watch the video and let me … Read More