Increase Your Sales Right Now

This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything, I will do anything! The … Read More

What are you doing wrong in December?

What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More

What’s Your Return Policy?

Retail is about creating relationships. GOOD retail is about creating GOOD relationships. BAD retail is about creating BAD relationships. Now before you dismiss this as being obvious, please stop.  Take a breath – in and out.  Think about what kind of relationships the policies of your store creates.  Many policies – if not most – are put in place to … Read More

10 Top Tactics to Manage Your Cash Flow Better

After having been in retail for over 30 years, there are proven tactics that work well in keeping your finances and operations going smoothly. Each one is tried and true. Most come from mistakes that I have made that I don’t want you to make. There is such value in getting an outside perspective on your own business. It’s why … Read More

Post Election Retail

Post election retail therapy could be unprecedented By Debra D. Bass St. Louis Post-Dispatch Glad the election is behind us? Wait, don’t answer that, just don’t let that lead you too far down the path of retail therapy in a quest for solace, consolation and distraction. Seem unrelated? It’s not. The National Retail Federation decided to conduct an unprecedented flash … Read More

The Storm. The Election: Where’s the focus? Where’s your focus?

The Storm. The Election: Where’s the focus? Where’s your focus? As Hurricane Matthew came closer and closer to the eastern shores of the United States, I couldn’t stop watching. I knew many people in the way of the storm. We didn’t know what would happen or where it would hit. It was so scary. Suddenly it occurred to me that … Read More

What do trick or treaters and your sales people have in common?

What do trick or treaters and your sales people have in common? Trick or Treaters and your sales people are more similar than you think. In fact, there are 3 things that your team and trick or treaters MUST have in common. Trick or treators are VERY successful. Think about it. They are the most successful door-to-door sales people of … Read More

Super Bowl = Super Store Sales

114,400,000 people. That is the number of viewers for the Super Bowl XLIX on February 1, 2015. An incredible 71.1% of all TV’s on at that time were watching the game. It is a major cultural event. Don’t miss using it as an opportunity to drive traffic to your store. Use it as the end of the sale season. Generally, … Read More

Holiday Sales Checklist: THE 4-Step Scientific Formula

Here is THE 4-step scientific formula to ensure your Holiday Indie Retail Sales Skyrocket and Avoid the Pitfalls that Prevent Maximum Profits. The holidays as a retailer are tough. I’m not going to lie – you know it and I know it. Long hours mean less time to spend with our families and friends. Add the pressure to meet your … Read More