There are 2 important customer types in retail that you should pay attention to the most. Because once you understand these two customer types, you’ll be able to execute marketing, store events and promotions that serve each type the best – which leads to more sales and profit for you. When I share these two types with store owners, I … Read More
Avoid This Checkout Mistake – Markdowns vs. Discounts
You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you don’t know it – you might be … Read More
Retail Loss Prevention – Everything You Need to Know!
Shoplifting is an unfortunate reality of brick & mortar retail life, which is why retail loss prevention is so important. Because there are ways you can minimize opportunities of theft and improve your safety. We reached out to theft prevention officer Joe who gave us these helpful tips – that shoplifters everywhere DON’T want you to know – to reduce … Read More
10 Top Tactics to Manage Your Cash Flow Better
After having been in retail for over 30 years, there are proven tactics that work well in keeping your finances and operations going smoothly. Each one is tried and true. Most come from mistakes that I have made that I don’t want you to make. There is such value in getting an outside perspective on your own business. It’s why … Read More
Increase Your Sales Right Now
This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything, I will do anything! The … Read More
What are you doing wrong in December?
What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More
What’s Your Return Policy?
Retail is about creating relationships. GOOD retail is about creating GOOD relationships. BAD retail is about creating BAD relationships. Now before you dismiss this as being obvious, please stop. Take a breath – in and out. Think about what kind of relationships the policies of your store creates. Many policies – if not most – are put in place to … Read More
Post Election Retail
Post election retail therapy could be unprecedented By Debra D. Bass St. Louis Post-Dispatch Glad the election is behind us? Wait, don’t answer that, just don’t let that lead you too far down the path of retail therapy in a quest for solace, consolation and distraction. Seem unrelated? It’s not. The National Retail Federation decided to conduct an unprecedented flash … Read More
The Storm. The Election: Where’s the focus? Where’s your focus?
The Storm. The Election: Where’s the focus? Where’s your focus? As Hurricane Matthew came closer and closer to the eastern shores of the United States, I couldn’t stop watching. I knew many people in the way of the storm. We didn’t know what would happen or where it would hit. It was so scary. Suddenly it occurred to me that … Read More
What do trick or treaters and your sales people have in common?
What do trick or treaters and your sales people have in common? Trick or Treaters and your sales people are more similar than you think. In fact, there are 3 things that your team and trick or treaters MUST have in common. Trick or treators are VERY successful. Think about it. They are the most successful door-to-door sales people of … Read More
