Why Calling is Not a 4 Letter Word

When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More

What are you doing wrong in December?

What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More

Our Manifesto. Do you have one?

More powerful than a mission statement. This is what we believe. This is who we are. This is what we do. What do you believe? Who are you? What do you really do? You are part of a revolution. You know who you are impacting. Write it down. Share it! Here is Our Manifesto. Do you have one?

Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans

The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.  We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.”  Then our cabbie on the ride home gave us the same advice. … Read More

GO BIG or GO HOME

It is NCAA basketball time. I LOVE IT! It is March Madness.  All these teams get one shot.  If they lose – they go home.  If they go big, they advance. For you, to advance means to increase your profits, right?  So how do you go big? In order to go big, let’s start by going small.  Let’s look at … Read More

The Single Biggest Mistake You Can Make!

https://profitbreakthroughsystem.com/ What is the single biggest mistake you can make? I used to go to seminars about retail advertising and when they would start talking about target markets my eyes would glaze over.  “I sell kid’s clothes and gifts.  Everyone knows a kid.  Therefore, everyone is my customer,” I would think.In one way that is true.  But obviously at some … Read More

How to avoid this markdown vs. discount mistake

To your customer, there is no difference between a markdown and a discount – they both mean a reduced price.  But for a Revolutionary Retailer like you, there is a subte, but important difference, and if you don’t know it – you might be making a common mistake. The difference is in your ability to make informed, profitable decisions. The … Read More

Are You Susie or Clare: A Retail Riddle.

Watch the short video below to see if you can solve the retail riddle. We are insanely proud of it.  Why? Because tons of you are making this mistake. And stuck in a “Broke Mindset”. Let us know what you think on www.facebook.com/retailmavens. Are You Susie or Clare: A Retail Riddle.  

# 1 Way to Reduce Markdowns

Are you tired of having so much to markdown?  Are your red pens running out of ink?!  Tired of watching all that profit just go down the drain? The #1 way to reduce markdowns and increase profit is to plan your inventory better. Inventory planning is the secret that all the big guys and most successful stores utilize.  If they … Read More