Small Town Retail: You CAN Thrive

Lori holding her award and the words 'Thriving in small town retail'

Cathy:I can’t wait to introduce you to Lori Holt, tell us a bit about your store!  Lori:My shop is called Quilter’s Corner and we’re in a little tiny town in central South Dakota – Population 700! Our closest stoplight is 60 miles away. 60 miles to a Walmart, to fast food. So that tells you, we are in the boonies! … Read More

My Top Tip to Increase Sales

Top Tip to Improve Sales

When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More

How Do I Get New Customers?

Get New Customers

How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More

How Do I Improve My Sales Skills?

Title reads improve your selling skills. Retail expert Cathy Donovan Wagner smiles into the camera with her arms crossed over her knees

Most retailers I work with, didn’t open their retail store because they love selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want to share with the world, or for a hobby that brings them so much joy. But it’s usually not … Read More

Retail Tip: Go Big or Go Home!

Title is go big or go home. Retail expert Cathy Donovan Wagner points into the camera with a smile on her face. Challenging you to use this retail strategy

GO BIG or GO HOME! It’s my retail mantra! Actually it’s my life mantra too. Usually associated with NCAA basketball time and March Madness, it also accurately describes entrepreneurial life… All these teams get ONE shot. If they lose – they go home. If they go big, they advance. For you, to advance means to increase your profits, right? So … Read More

Retail Marketing Tip: How Sunni Made $4,800 in 7 Days

retail marketing tip

Learn the retail marketing tip Sunni used to make $4,800 in just 7 days, in this success story! Sunni is a member of our RETAILMavens Coaching program where strategies like this helps you grow sales in a consistent way. Click to learn more about the Sales Breakthrough System we use inside the program for real retail success! Cathy:Welcome Sunni! I’m … Read More

5 Ways to Grow Your Email List

5 ways to grow your retail email list

Here’s why you should grow your email list: One of the best tools you can have in your marketing strategy toolbox is email marketing. It remains by far the most effective way to GET new customers AND effectively market to them – but in order for it to have the impact you need, you need to have a list of … Read More

Avoid This Checkout Mistake – Markdowns vs. Discounts

So many store owners make this common checkout mistake you should avoid. I’m talking about the definition of a markdown vs a discount. You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price.  But … Read More

Retail Planning: Do NOT Make Resolutions Yet!

This time of year we’re flooded with posts about New Year resolutions. And don’t get me wrong – I absolutely believe in setting goals, and in writing them down. That’s surely a step that increases success. But right now I’m asking you to NOT make any New Year’s Resolutions.  Not yet. There is something else you must do first. Look … Read More

Sell Your Duds Without a Discount!

sell your duds without a discount

Your day is just starting. Unlocking the door you walk into your dark, quiet store. You’re so used to your morning opening routine, that you don’t even have to think about what you are doing. You put your things in the back room, turn on the computer, put your float in the cash register, turn on the lights… And there … Read More