Cathy:I can’t wait to introduce you to Lori Holt, tell us a bit about your store! Lori:My shop is called Quilter’s Corner and we’re in a little tiny town in central South Dakota – Population 700! Our closest stoplight is 60 miles away. 60 miles to a Walmart, to fast food. So that tells you, we are in the boonies! … Read More
My Top Tip to Increase Sales
When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
How Do I Improve My Sales Skills?
Most retailers I work with, didn’t open their retail store because they love selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want to share with the world, or for a hobby that brings them so much joy. But it’s usually not … Read More
Retail Tip: Go Big or Go Home!
GO BIG or GO HOME! It’s my retail mantra! Actually it’s my life mantra too. Usually associated with NCAA basketball time and March Madness, it also accurately describes entrepreneurial life… All these teams get ONE shot. If they lose – they go home. If they go big, they advance. For you, to advance means to increase your profits, right? So … Read More
Retail Marketing Tip: How Sunni Made $4,800 in 7 Days
Learn the retail marketing tip Sunni used to make $4,800 in just 7 days, in this success story! Sunni is a member of our RETAILMavens Coaching program where strategies like this helps you grow sales in a consistent way. Click to learn more about the Sales Breakthrough System we use inside the program for real retail success! Cathy:Welcome Sunni! I’m … Read More
5 Ways to Grow Your Email List
Here’s why you should grow your email list: One of the best tools you can have in your marketing strategy toolbox is email marketing. It remains by far the most effective way to GET new customers AND effectively market to them – but in order for it to have the impact you need, you need to have a list of … Read More
Avoid This Checkout Mistake – Markdowns vs. Discounts
So many store owners make this common checkout mistake you should avoid. I’m talking about the definition of a markdown vs a discount. You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But … Read More
Retail Planning: Do NOT Make Resolutions Yet!
This time of year we’re flooded with posts about New Year resolutions. And don’t get me wrong – I absolutely believe in setting goals, and in writing them down. That’s surely a step that increases success. But right now I’m asking you to NOT make any New Year’s Resolutions. Not yet. There is something else you must do first. Look … Read More
Sell Your Duds Without a Discount!
Your day is just starting. Unlocking the door you walk into your dark, quiet store. You’re so used to your morning opening routine, that you don’t even have to think about what you are doing. You put your things in the back room, turn on the computer, put your float in the cash register, turn on the lights… And there … Read More
