The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More
Why Calling is Not a 4 Letter Word
When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word š³. I assure you I didnāt. But her reaction is not uncommon! Iām sharing our conversation so that you can see why itās a flawed perspective.Iām sharing it because it wasnāt the … Read More
Don’t Miss the Pieces of GOLD at your Next Trade Show
Itās trade show time.Ā āŗ You come back from trade shows with so much NEW…new lines, new items, new ideas and new enthusiasm.Ā Right? Imagine today is your first day back at work.Ā You are pumped up! As you pull up to your store you are thinking, āJust wait until my team hears about all the great new items I … Read More
What are you doing wrong in December?
What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More
Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans
The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.Ā We asked a bartender where to go for breakfast and her immediate response was āThe Peppermill.āĀ Then our cabbie on the ride home gave us the same advice. … Read More
GO BIG or GO HOME
It is NCAA basketball time. I LOVE IT! It is March Madness.Ā All these teams get one shot.Ā If they lose ā they go home.Ā If they go big, they advance. For you, to advance means to increase your profits, right?Ā So how do you go big? In order to go big, letās start by going small.Ā Letās look at … Read More
How to avoid this markdown vs. discount mistake
To your customer, there is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subte, but important difference, and if you donāt know it – you might be making a common mistake. The difference is in your ability to make informed, profitable decisions. The … Read More
So Much Profit Hidden In This One Word
There Is So Much Profit Hidden In This One Word. The following is a true story. The names have been changed to protect the innocent idiot. Pat owned a toy and childrenās clothing store. After a great year in which she was up about $42,000 from the previous year while maintaining the same expense structure, Pat was looking forward to … Read More
DO NOT Make Any New Year’s Resolutions Yet. It Would Be A Big Mistake.
There are so many posts about resolutions for the New Year. And you all know that I believe in goals…and in writing them down. That is surely a step that increases success. But DON’T make any New Yearās Resolutions. Not yet. It would be a mistake to jump forward like that. There is something else you must do first! We … Read More
3 Must Do Things for 4Q Marketing to Drive Your Raving Fans to Your Store!
It is HERE! We are in the midst of the 4th quarter and the end of the year will be here in just about 7 weeks. The great news is that there is still enough time to pump up your sales before then. Letās talk about your marketing and advertising from now until them. There are 3 things you need … Read More
