When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective. I’m sharing it because it wasn’t the … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
How to Merchandise for Profit
I’m sure you’ve heard the term “captive audience” before, but have you ever considered when and where you might have a captive audience in your store?One of the best opportunities to grow your sales is when a customer is either making a purchase (in the process of checking out), or waiting in line. When they’ve entered your point of sale … Read More
Why are My Sales so Slow?
“Why are my sales so slow? We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where … Read More
Avoid This Checkout Mistake – Markdowns vs. Discounts
You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you don’t know it – you might be … Read More
It’s Time To Be Honest
I strive to be authentic and transparent with you all the time. Sometimes, I get discouraged. I know that is a shock. It never happens to you, right?! I usually am cheery and chipper – your cheerleader encouraging you to be the best version of yourself you can be. I can always see the silver lining in a dark cloud. … Read More
Eating an Elephant
Growing your business requires the same strategy as eating an elephant. An elephant is HUGE and if I were going to eat it – what would I do? How would I start? Where would I start? There is a secret and super easy way to do it… one bite at a time. Your goal is to have a larger paycheck. … Read More
7 Steps to a Retail Profit Breakthrough
After you watch, join me on June 8th at 3pm CST for: The 7 Steps to a Retail Profit Breakthrough This is a webinar I’ve created precisely because I’m tired of hearing stories of struggle and frustration. I’m ready to hear stories of success, profit, and the JOY that you had when you opened your store. Click here to reserve … Read More
Do This BEFORE You Go To Your Next Trade Show – Or Stay Home
It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More
Let’s Talk. You Have A Problem.
Really. Thanks so much for coming. I am so glad that you agreed to meet with me. Big Hug. I promise to keep this short and sweet. Because I love you, I have to share with you this teeny tiny small shortcoming that is really costing you. We have all been talking about it and know that you would want … Read More
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