2 Important Customer Types in Retail

2 important customer types in retail

There are 2 important customer types in retail that you should pay attention to the most. Because once you understand these two customer types, you’ll be able to execute marketing, store events and promotions that serve each type the best – which leads to more sales and profit for you. When I share these two types with store owners, I … Read More

This One Event Grew Sales 10x

event grew sales 10x

It’s true, this one event grew sales 10x when Amy and Courtney first started implementing it and it just keeps getting better! Read or watch to learn how Watermark Corners use this marketing strategy every month. Watermark Corners is a RETAILMavens client who uses the foundations of the Sales Breakthrough System to consistently increase their sales, manage their inventory and … Read More

Small Town Retail: You CAN Thrive

Lori holding her award and the words 'Thriving in small town retail'

Yes, it’s possible to thrive in small town retail! Watch or read my chat with Lori Holt from Quilter’s Corner – a thriving small town retail shop! Lori is a RETAILMavens client who uses the 4 steps of the Sales Breakthrough System to build her sales, profit and supportive team. Watch this free training to start implementing the Sales Breakthrough … Read More

Your Store Days: How do you increase your sales by 176%?

An Amazon Prime Day box is featured against a blue background with confetti coming out. The word prime has been crossed out and replaced with your store, to read your store days

Would you like to know why YOU should celebrate Amazon Prime™ Days and turn them into Your Store Days? Wait, what?! Why am I asking you, an independent retailer, to cheer for Amazon Prime™ Days? Because this is a huge opportunity to take advantage of the cultural fanfare this event gets and put a local twist on it to make it … Read More

State of Retail 2022 – The 5 E’s of Retail Success

State of Retail 2022

There has been a lot of uncertainty and confusion about what retailers can do right now to deal with everything going on in politics, with the economy and the world in general. Consumer habits have changed for sure. Recently I delivered my annual State of Retail in 2022 at our RETAILMavens Mastermind Retreat, sharing what you need to know about … Read More

My Top Tip to Increase Sales

top tip to increase sales

When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective. I’m sharing it because it wasn’t the … Read More

How Do I Get New Customers?

Get New Customers

How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More

How to Merchandise for Profit

I’m sure you’ve heard the term “captive audience” before, but have you ever considered when and where you might have a captive audience in your store?One of the best opportunities to grow your sales is when a customer is either making a purchase (in the process of checking out), or waiting in line. When they’ve entered your point of sale … Read More

3 Steps to Boost Your Motivation

3 steps to boost your motivation

Ever felt unmotivated and simply not in the mood to do anything? Yeah, it happens to me too. Use these 3 steps to boost your motivation and productivity! I had these amazing eight weeks of rocking and rolling after the holidays with all sorts of fabulous ideas and new marvelous clients – it was great! I am usually motivated and … Read More

Retail Marketing Tip: How Sunni Made $4,800 in 7 Days

retail marketing tip

Learn the retail marketing tip Sunni used to make $4,800 in just 7 days, in this success story! Sunni is a member of our RETAILMavens Coaching program where strategies like this helps you grow sales in a consistent way. Click to learn more about the Sales Breakthrough System we use inside the program for real retail success! Cathy:Welcome Sunni! I’m … Read More