Would you like to know how YOU should celebrate Amazon Prime Days? Wait, what?! Why am I asking you, an independent retailer, to cheer for Amazon Prime Days? Because this is a huge opportunity to take advantage of the cultural fanfare this event gets and puts a local twist on it to make it your own successful annual event. In fact, … Read More
My Top Tip to Increase Sales
When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word š³. I assure you I didnāt. But her reaction is not uncommon! Iām sharing our conversation so that you can see why itās a flawed perspective.Iām sharing it because it wasnāt the … Read More
How Do I Get New Customers?
The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More
How to Merchandise for Profit
Iām sure youāve heard the term ācaptive audienceā before, but have you ever considered when and where you might have a captive audience in your store?One of the best opportunities to grow your sales is when a customer is either making a purchase (in the process of checking out), or waiting in line. When theyāve entered your point of sale … Read More
3 Steps to Boost Your Motivation
Ever felt unmotivated and simply not in the mood to do anything? Yeah, it happens to me too. I had this amazing eight weeks of rocking and rolling after the holidays with all sorts of fabulous ideas and new marvelous clients ā it was great! I am usually motivated and ready to take action on goals, but sometimesā¦ I hit … Read More
9 Signs Your Store is in Trouble
Are You a Frog? Warts and all? If I were to ask you: Are you a frog? Warts and all? Iām going to guess that your immediate response is: āNO! And I donāt have any warts!ā But are you sure? We all know the story about the frog and boiling water. It goes that if you put a frog in … Read More
Improve Your Sales – With Emails
Email marketing remains the BEST way to market to your customers. Why? Itās easy Itās inexpensive You can reach a lot of customers at once Itās effective in building relationships & driving sales You own your list – unlike your followers on social media Let me add some numbers to emphasize my point: 81% of Americans look at their email … Read More
Why are My Sales so Slow?
āWe should be busier than this!ā you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasnāt changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? You always start the … Read More
Avoid This Checkout Mistake – Markdowns vs. Discounts
To your customer, there is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subte, but important difference, and if you donāt know it – you might be making a common mistake. The difference is in your ability to make informed, profitable decisions. The … Read More
Retail Planning: Do NOT Make Resolutions Yet!
This time of year weāre flooded with posts about New Year resolutions. And donāt get me wrong – I absolutely believe in setting goals, and in writing them down. Thatās surely a step that increases success. But right now Iām asking you to NOT make any New Yearās Resolutions. Not yet. There is something else you must do first. Look … Read More
