“We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? You always start the … Read More
How Do I Get New Customers?
The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More
Improve Your Sales – With Emails
Email marketing remains the BEST way to market to your customers. Why? It’s easy It’s inexpensive You can reach a lot of customers at once It’s effective in building relationships & driving sales You own your list – unlike your followers on social media Let me add some numbers to emphasize my point: 81% of Americans look at their email … Read More
7 Sure Ways to Waste Your Team’s Time
I remember when a retailer told me that staff meetings were a waste of time. Now I have heard many excuses why retailers don’t do them – but I usually don’t hear that they aren’t worth doing at all. So when I dug a little deeper, it became clear that this retailer was making some very common mistakes that did … Read More
Why I Love a Bad Employee
The beauty of having bad employees is that it points out a problem, right? And when you see a problem, you have 2 options: Whine about it or address it. I always say, there are only two kinds of retailers – whiners and winners. I already know YOU are a WINNER… So let’s address the problem, shall we? The root … Read More
Amazon Prime Days: How do you increase your sales by 176%?
Would you like to know how YOU should celebrate Amazon Prime Days? Wait, what?! Why am I asking you, an independent retailer, to cheer for Amazon Prime Days? Because this is a huge opportunity to take advantage of the cultural fanfare this event gets and puts a local twist on it to make it your own successful annual event. In fact, … Read More
Are You A Frog?
Are You a Frog? Warts and all? If I were to ask you: Are you a frog? Warts and all? I’m going to guess that your immediate response is: “NO! And I don’t have any warts!” But are you sure? We all know the story about the frog and boiling water. It goes that if you put a frog in … Read More
Why Calling is Not a 4 Letter Word
When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More
A powerful report you are probably NOT evaluating (Part 1 of 3)
To make the best decisions possible when going to market or placing orders for an upcoming season, you need to come prepared. Of course you’ll want to have your Open To Buy plan (OTB) which tells you how much you should be spending on new inventory, based on your sales history and projections. But your OTB plan is only one … Read More
Don’t Miss the Pieces of GOLD at your Next Trade Show
It’s trade show time. ☺ You come back from trade shows with so much NEW…new lines, new items, new ideas and new enthusiasm. Right? Imagine today is your first day back at work. You are pumped up! As you pull up to your store you are thinking, “Just wait until my team hears about all the great new items I … Read More
