Why You Should Hop Off the Fence

Decision fatigue is a very real thing and you might not even be aware that you suffer from it. It manifests as mental exhaustion, procrastination, avoidance – the inability to make smart, productive choices. And that’s such a terrible way to live. When you think about how many decisions we are faced with every day, it’s no wonder it happens … Read More

Don’t Lose Thousands to Save $30

You can IMPROVE your margins by taking MARKDOWNS. Crazy! Quite a contradiction, right?  At first glance, it makes a lot of sense to take smaller markdowns, doesn’t it? By keeping markdowns smaller, you are protecting your profit margins. I bet you have stretched it to 50% off, but you didn’t go further because then you’re not getting back what you … Read More

Why You Should Commit to Your Markdowns

If you have followed me for a while, you might have heard me tell the story of the Christmas Vase. It’s a story about a client who had a beautiful vase that just wouldn’t sell. So she moved it to the window. It still didn’t sell. She marked it down 20%, and when it still didn’t sell she marked it … Read More

Why You Shouldn’t Do a Storewide Sale!

When cash is tight it’s easy to fall into the trap of running a storewide or sitewide sale. After all, what would attract customers more than “Everything is 20% off!”, right? I’m here to tell you… DON’T DO IT!!! This plan will backfire on you! When you run a storewide sale, you actually give your control away to your customers. … Read More

To Weekend Sale or Not?

I was chatting with a client recently, and she was feeling a little panicky. Her sales were down and she told me she wanted to do a quick weekend sale. My immediate answer was “NO”, quickly adding an explanation for why it was a bad idea. Then I realized that you might not know why it’s a bad idea either! … Read More

Using your passion to improve your sales

Most retailers I work with, didn’t open their retail store because they love selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want to share with the world, or for a hobby that brings them so much joy. But it’s usually not … Read More

How to change what isn’t working

“The definition of insanity is doing the same thing over and over expecting different results.”– Albert Einstein We all know that famous quote, right? It’s one of my favorites. But knowing it, and living it are two different things. Is there something you don’t like about your life or your business right now? Would you like to have more time … Read More

The life of a Richer Retailer

Imagine… Being completely rested. Feeling good. Being fully supported – emotionally, physically and financially.Spending your time wisely, on what you love most.Indulging in exquisite foods. Feeling inspired by your work. Laughing often.Loving your surroundings. Feeling rich. In every sense of the word. This is what it means to be a Richer Retailer. And you are allowed to want it all. … Read More

Why dollar tables should always be in a successful sale!

What if I told you that I have a foolproof way to say “Take my $10!”?  Retailers are always amazed that one small tweak can make a huge difference to your bottom line, but that’s what sooo exciting about applying the science of consumer psychology to your marketing, merchandising and team training. This particular strategy I’m about to share with … Read More

And the Retailer of the Year Award goes to… YOU!

I’m sure it comes as no surprise to retailers that PIVOT received an honorable mention in dictionary.com’s People’s Choice Word of the Year 2020 (the top spot was claimed by “Unprecedented”). And boy did you pivot. You SLAYED the pivot. You earned that badge – wear it with pride!  But pivot simply doesn’t do justice to your achievements this past … Read More