Using your passion to improve your sales

Most retailers I work with, didn’t open their retail store because they love selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want to share with the world, or for a hobby that brings them so much joy. But it’s usually not … Read More

How to change what isn’t working

“The definition of insanity is doing the same thing over and over expecting different results.”– Albert Einstein We all know that famous quote, right? It’s one of my favorites. But knowing it, and living it are two different things. Is there something you don’t like about your life or your business right now? Would you like to have more time … Read More

The life of a Richer Retailer

Imagine… Being completely rested. Feeling good. Being fully supported – emotionally, physically and financially.Spending your time wisely, on what you love most.Indulging in exquisite foods. Feeling inspired by your work. Laughing often.Loving your surroundings. Feeling rich. In every sense of the word. This is what it means to be a Richer Retailer. And you are allowed to want it all. … Read More

Why dollar tables should always be in a successful sale!

What if I told you that I have a foolproof way to say “Take my $10!”?  Retailers are always amazed that one small tweak can make a huge difference to your bottom line, but that’s what sooo exciting about applying the science of consumer psychology to your marketing, merchandising and team training. This particular strategy I’m about to share with … Read More

And the Retailer of the Year Award goes to… YOU!

I’m sure it comes as no surprise to retailers that PIVOT received an honorable mention in dictionary.com’s People’s Choice Word of the Year 2020 (the top spot was claimed by “Unprecedented”). And boy did you pivot. You SLAYED the pivot. You earned that badge – wear it with pride!  But pivot simply doesn’t do justice to your achievements this past … Read More

The top 3 retail success secrets of HoHoHo

What! HoHoHo has a secret translation? We can all picture Santa Claus leaning back with hands on his belly while saying “hohoho”! It is part of his joyful and laughter-rich image.  Fun fact: “Hohoho” is an onomatopoeia, which is a word that sounds like what it means. It is a deep and happy sound. In the 1970 Christmas cartoon movie, … Read More

How to sell a dud without a discount

Your day is just starting. Unlocking the door you walk into your dark, quiet store. So used to your morning opening routine are you, that you don’t even have to think about what you are doing. You put your things in the back room, turn on the computer, put your float in the cash register, turn on the lights… And … Read More

How to improve your Items per Sale when traffic is down

There is something important I want you to know: YOU are NOT powerless! It’s so very easy (I know, I’ve been there) to feel defeated when traffic is down, and your sales are suffering because of it. It’s easy to blame this outside force – the weather, the economy, the pandemic… BUT you have more control than you might think. … Read More

What happens when you set a sales goal?

Do you set a sales goal every month, which corresponds to your overall sales goal for the year? If your answer is “sometimes”, you are not alone. It’s an important step that a lot of retailers miss (or skip) because they get too busy. OR they think because creating a sales goal is “guesswork”, it doesn’t really matter if they … Read More

How to motivate your team for holiday success

We talk a lot about the importance of navigating the holiday season as a small business owner, to avoid stress and burnout (get our free guide to No More Holidaze here!) This is especially important if you are a team of one.  And what if you do have a team? How can you best support them through the busy holiday … Read More